Better Informed Decisions by Riaaz Jeena (ict business breakfast)
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Transcript of Better Informed Decisions by Riaaz Jeena (ict business breakfast)
©2014 Software AG. All rights reserved. For internal use only.
Riaaz Jeena Sales Director South Africa
17 September 2014
Intelligent Business Operations Better Informed Decisions
©2014 Software AG. All rights reserved. For internal use only. 2 |
Does this sound familiar?
Big Data seems to be buzz word only for us—needs to be more concrete.”
“It’s a solution looking for a problem in many cases.”
“Lots of moving parts with evolving use cases”
“The ability to separate the ‘Big Noise’ from ‘Big Data’ will be crucial for the success.”
“Too soon to know what the proper approach is.”
“We are still in the experimental stage, learning the technologies.”
“We simply haven’t identified a use case yet—it isn’t needed, and our current processes suffice.”
©2014 Software AG. All rights reserved. For internal use only. 3 | 3 |
Why all this discussion?
Intelligent Business
Operations
Real Time Analytics
Business Intelligence
Decision Support
Operational Intelligence
Predictive Analytics
Big Data
©2014 Software AG. All rights reserved. For internal use only. 4 | 4 |
What is the state of Big Data Initiatives then?
When focusing on the 27%
live implementations –
interestingly this splits
out regionally as 6% in
North America, 18% in
Europe and 3% in the rest
of the world
5% about to go live with Big Data Projects
30%
27%
24%
13%
5%
2%
0% 5% 10% 15% 20% 25% 30% 35%
No Current Plans
Currently Live
Planned for Next Year
Planned for the Current Year
About to Go-Live
Don’t know
Source: Big Data Revealed by The Information Difference
December 2013
©2014 Software AG. All rights reserved. For internal use only. 5 |
What is being gained from Big Data Initiatives?
Respondents stated that
its very difficult to
present a business case
(33%), there is a lack of
clear understanding of
the business objectives
(30%) and the
management does not
see it as imperative
(27%)
51% have no idea what benefits they are receiving from big data projects
Source: Big Data Revealed by The Information Difference
December 2013
2%
5%
5%
6%
9%
11%
13%
51%
0% 10% 20% 30% 40% 50% 60%
Improved Managament of Risk
Improved Customer Service
Other
New Product Identification
More Reliable Decision Making
Improved Operational Efficiency
New Opportunity Identification
Don’t Know
©2014 Software AG. All rights reserved. For internal use only. 6 |
What is the Problem?
Many “transactional
and operational
activities that run
the business”
CRM
BUSINESS
SYSTEMS ERP
Location Data
Opportunity
Call Details
Opportunity
Weather!
Risk
Negative
Sentiment
Risk
Public Safety Alert
Risk!
News
Opportunity
Traffic Data!
Risk
Loyalty
Scheme
Opportunity
• Lack of visibility
into the business
• Opportunities to
optimize
operations are
missed
• External factors
directly affect the
business
• Opportunities/
threats are not
managed
• Data is getting
faster and bigger
• Time window to
analyze and act is
decreasing
Transactional and operation activities are not the whole story
©2014 Software AG. All rights reserved. For internal use only. 7 | 7 |
Why is this relevant?
• Need to combine historical,
streaming and process analytics
• Need for real-time visibility,
continuous optimization,
management of risk
• Need to get to market quicker
with common infrastructure and
solutions
IBO enables organizations to create next generation of business apps
Continuous
Seize Real-time
Optimization
Revenue
Opportunities
Continuously
Manage
Risk
Real-time
Visibility
©2014 Software AG. All rights reserved. For internal use only. 8 |
What Happened?
Why did it Happen?
What will Happen?
How can I make it Happen?
Integrated Analytics Improves the Business Value of Individual Transactions
Why is this relevant?
Hindsight Foresight Insight
Descriptive
Diagnostic
Predictive
Prescriptive
Valu
e
Difficulty
©2014 Software AG. All rights reserved. For internal use only. 9 | 9 |
IBO and the Software AG Vision
• “Intelligent Business Operations (IBO) is a style of work in which real-
time analytic and decision management technologies are integrated
into the transactional and operational activities that run the
business” Gartner, March 2011: W. Roy Schulte, Janelle B. Hill, Nigel Rayner
• We extend the this vision with proactive intelligent execution of
right-time actions to seize opportunity or mitigate risk
• Software AG’s IBO both a vision our clients strive towards and a
platform that leverages process & business data
We extend Gartner’s vision to seize business AND operational advantage
©2014 Software AG. All rights reserved. For internal use only. 10 |
Transactions, Events, Big Data, Process Data
ERP Custom CRM M2M Financial
In-Memory Data Management & Connectivity
Real-time Decisions
Proactive Alerts Dashboards & Visualization Intelligent Actions
Continuous Analytics
Streaming Analytics Historical Pattern Discovery Process Analytics
IBO: Intelligence Layer On Top of Operations
The Building Blocks of IBO
&
Optimize PPM
©2014 Software AG. All rights reserved. For internal use only. 11 |
IBO: Intelligence Layer On Top of Operations
However, external
factors directly affect
these activities
3
CRM
BUSINESS
SYSTEMS ERP
“transactional and
operational
activities that run
the business”
1
BPMS
orchestrates
and improves
activities
(aka
Processes)
2
IBO combines 1, 2 & 3 to enhance the business with improved
decisions and intelligent actions (at speed and scale) 4
Improved decisions and intelligent action
©2014 Software AG. All rights reserved. For internal use only. 12 |
Improve Response Time to Problems & Opportunities
Valu
e
Business event
Data captured
Information delivered
Time
SOURCE: Richard Hackathorn – The BI Watch: Real Time to Real Value
Action time
Action time
Action taken
Link real-time insights with the right actions
©2014 Software AG. All rights reserved. For internal use only. 13 |
Use the Intelligent Business Operations (IBO) Model
Observe Decide Act
D E C I S I O N P R O C E S S
Environment and Influencers
Data
Context Improve
Automate
Sensors Apps & Systems
Public API
SaaS APPS
©2014 Software AG. All rights reserved. For internal use only. 14 |
Identify issues in invoicing
processes immediately so
invoice-to-payment times
are minimized
Real-time
Visibility
Continuously monitor
millions of set-top cable
boxes to deliver a better
customer experience
Continuous
Optimization
Apply marketing
promotions to the right
customers at the right
time
Seize Revenue
Opps
Identify and mitigate
potential regulatory
violations before they
make the headlines
Continuously
Manage Risk
What can our customers do with IBO?
Intelligent Business Operations delivered
©2014 Software AG. All rights reserved. For internal use only. 15 |
Continuously deliver
up-to-the-second
commodity prices for
spread betting uses
Real-time
Visibility
Continuously monitor
distribution processes and
partner orders against
pre-defined SLA
Continuous
Optimization
Apply marketing
promotions to the right
customers at the right
time
Seize Revenue
Opps
Identify and mitigate
potential regulatory
violations before they
make the headlines
Continuously
Manage Risk
What can our customers do with IBO?
Intelligent Business Operations delivered
©2014 Software AG. All rights reserved. For internal use only. 16 |
Smart Shipping Logistics
Ship Movements (Sat)
Ship reporting
Port Messages
Detect a ship passing a certain area,
determine the relevance Start appropriate
process
Pilot Project: Lines
on Sea
Detect when ships cross
a certain line, and give a
meaning to it.
Real-time and
historic/enriched
information on ships
Space based AIS
generates large
number of ship
movements
Real-time tracking of all
entities, highlighting
efficiencies and
predicted problems
Convey data reliably
from the remote ships
& dock side machines
Real-time access to
ships’ inventories
and planning
schedules
©2014 Software AG. All rights reserved. For internal use only. 17 |
Location & Context-aware Promotions
Increase Revenue & Loyalty
Enjoy 15% discount
off any main meal at
Sports Bar Diner in
Wellington Mall this
lunchtime
Real-time, One-to-One Marketing
Customer location detected
entering mall
Call Records
Program Triggers
Profile Changes
Location Changes
Customer who subscribes to the
“Live Sports Results” package
enters a Mall
Partner “Sports Bar Diner” has
capacity
Push offer of 15% off any main
meal this lunchtime
• Marketing the right offer at the
right time has yielded $15m
revenue increase and 10x offer
uptake
• 35 million
subscriber profiles
analyzed each day
• Event streams with
40,000 events/second
Visualize campaign
effectiveness in real-time;
New campaigns can be
deployed in 24 hours
• 200 business criteria
checked in real-time
©2014 Software AG. All rights reserved. For internal use only. 18 |
Unusual trading activity just before
news release suggests insider
trading
Notify relevant
Compliance Officer
Trades
Quotes
News
Trader Behavior
Social Media
Compliance staff
visualize trade abuse
alerts; drill in to
investigate
Large numbers of complex risk and
surveillance rules that can detect
market abuse or problems before the
situation becomes critical
Real-time and historic
market data feeds
Mitigate Potential Regulatory Violations Before
They Make the Headlines
©2014 Software AG. All rights reserved. For internal use only. 19 |
IBO Solution Blueprints & Customers Real-
tim
e
Pers
onalizati
on
Customer Experience
Management
End-to-End Process
Assurance
Business Acceleration
Real time Fraud
Prevention
Risk & Compliance Monitoring
eTrading
Real-
tim
e
Pro
moti
ons
Om
ni-
Channel
Fulf
illm
ent
Reta
il B
ank
Pro
cess
Monit
ori
ng
SAP P
rocess
M
onit
ori
ng
Fast
er
eCom
merc
e
Main
fram
e
Off
load
ATM
Fra
ud
Dete
cti
on
Anti
-money
Launderi
ng
Mark
et
Surv
eilla
nce
Rogue T
rader
Monit
ori
ng
Pre
-tra
de
Ris
k
FX e
Com
merc
e
Alg
ori
thm
ic
Tra
din
g
IBO Platform
IBO Solution Blueprints
Common Use Case Patterns and Solution Accelerators
Data
base
O
fflo
ad
Rati
ng P
rocess
M
onit
ori
ng
Bond
Pri
cin
g
M2M Operational Intelligence
Sm
art
Gri
d
Analy
tics
Energ
y T
heft
D
ete
cti
on
M2M
Pro
cess
O
pti
miz
ati
on
©2014 Software AG. All rights reserved. For internal use only. 20 |
Market Surveillance and Monitoring
• Capital Markets
• Bank, broker, exchange or regulator
• Head of Compliance Who?
• Identify fraudulent (or risky) activities before they impact financial performance or threaten reputation
• Prison sentences for Directors if insufficient systems are in place Why?
• Apama Cap-Markets Foundation + MSM Solution
• Also, BigMemory for scale, Presto for visualisation
What?
• Yes! Proven track record in cap-markets. Large installed base. Preferred choice for trading. Industry knowledge available in IBO and field
Why Us?
IBO
Solu
tion :
MATU
RE
Mature Solution Accelerators
©2014 Software AG. All rights reserved. For internal use only. 21 |
Customer Experience Management
• Telco / General Retail & Finance / Credit-card provider/issuer
• Any organisation with large customer base
• Chief Marketing Officer / Head of Loyalty Who?
• Target customers at right time with right promotion to increase offer conversion rates, improve customer satisfaction and generate increased revenues
Why?
• Apama, BigMemory, Presto, webMethods Mobile Suite, Universal Messaging, CEM blueprint, Agile Apps + others
What?
• Yes! Complete set of infrastructure capabilities. Demonstrable framework. Ahead of competition. Great pipeline of early-stage opportunities
Why Us?
IBO
Blu
epri
nt
Blueprints with common use case patterns
©2014 Software AG. All rights reserved. For internal use only. 22 |
Blueprint: Business acceleration
• Any SAG customer (or ehcache open source downloader)
• Head of Online / Head of Customer Services / Call-centre manager Who?
• Web applications/portals often built on top of enterprise infrastructure that does not scale easily/cheaply.
• In-Memory improves response times and customer-satisfaction Why?
• BigMemory plus Presto for visualisation What?
• Yes! Large global footprint of BigMemory reference customers available. Simple implementation for most web-apps
Why Us?
IBO
Blu
epri
nt
Blueprints with common use case patterns
©2014 Software AG. All rights reserved. For internal use only. 23 |
Why Software AG IBO?
• Reinventing analytics
and decisions with in-
memory techniques
• Historic, streaming and
predictive analytics
• Enabling rapid
response at scale
across mobile, social
and big data
Software AG’s IBO solves
problems that others
cannot
• Reduce point
applications with
common IBO platform
• Best time-to-value and
lowest cost to change
for new solutions
• Scale up seamlessly on
minimal commodity
hardware
Faster time-to-value,
reduced complexity &
cost
• IBO works well in
Software AG
environments
• It also works great in
other environments
And firms can leverage
existing investments
Whole is greater than sum of parts
©2014 Software AG. All rights reserved. For internal use only.
Thank you!
Riaaz Jeena Sales Director South Africa
+27 (0)11 317 2900
+27 (0)83 272 7152
For more information:
http://www.softwareag.com/corporate/products/bigdata