Better Homes and Gardens BEST NEW 2014 BEST NEW PRODUCT
Transcript of Better Homes and Gardens BEST NEW 2014 BEST NEW PRODUCT
The LARGEST and most CREDIBLE consumer packaged goods awards program—voted by consumers.
2013 WINNERS
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 4
BEST NEW
PRODUCT
Better Homes and Gardens 2014 BEST NEW PRODUCT AWARDS
WHAT IS THE BETTER HOMES AND GARDENS BEST NEW PRODUCT AWARDS PROGRAM?
A Consumer-Voted CPG Award Backed by BHG
• The Better Homes and Gardens Best New Product Awards (BNPA) program is 100% consumer-voted, focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Care and Household products launched between January 1, 2012 and June 30, 2013.
• Market research �rm BrandSpark International conducts a nationwide survey.
• Winners are determined based on product appeal and consumer repurchase intent.
• Last year:
- Over 77,500 consumers voted in the online survey
- Over 137 leading brands and 209 products participated in 62 categories.
- The program generated 240 million media impressions.
Actionable Research
• In addition to determining the winning products, survey participants answer questions about speci�c products and market trends.
• The results are packaged as two separate research reports:
1) The BrandSpark/Better Homes and Gardens American Shopper Study includes:
- Drivers of Purchase- Future Levels of Spending- Media Effectiveness for New Products - Retail Insights- Global Shopper Trends
2) Category & Product Research Report with insights relevant to your speci�c product.
Register today at BestNewProductAwards.biz
WHY PARTICIPATE?
1) CONNECT WITH YOUR CONSUMERSavvy winners leveraged the BHG Best New Product Awards logo across multiple media platforms to in�uence consumers.
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†Based on the 2013 BrandSpark/Better Homes and Gardens American Shopper Study of 77,500 voters nationwide. For more information visit www.BestNewProductAwards.com
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VOTED BEST NEW DISHWASHER DETERGENT†
The ingredients in JOHNSON’S® NATURAL® products come from
five key sources: coconut, cottonseed, palm, soybean and sugarcane.
And unlike other natural products, JOHNSON’S® NATURAL®
is proven by years of research (nobody does more!) to be the
gentlest for my baby skin.
Plus, there are no parabens, dyes, animal by-products,
lanolin, paraffin, silicones, phthalates or irritating
essential oils.
Mom, you’re a natural.
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Only the best from Mother Nature. And you, Mom.
Finish
Broadcast/Video
Clairol Perfect 10 Commercial Olay Integrated Segment on BETTER TV
Johnson & Johnson
~ Research by BrandSpark ~
Voted by Consumers
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BEST NEW
PRODUCT
P&G spread incorporating BrandSpark/BHG American Shopper Study research
PEOPLEThe
ADVERTISEMENT ADVERTISEMENT
SPOKENIn fact, over 77,500 consumers told us what they liked best about hundreds of new products on the market. Through an independent research survey conducted by BrandSpark International and Better Homes and Gardens, these discerning shoppers determined the winners of the 2013 Better Homes and Gardens Best New Product Awards.*
~ Research by BrandSpark ~
Voted by Consumers
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BEST NEW
PRODUCT
CHECK OUT A FEW OF THEIR
FAVORITE
award winners AND FIND OUT WHAT ALL THE
BUZZ IS ABOUT!
MR. CLEAN MAGIC ERASER SELECT-A-SIZE
Best New Household Cleaner
TIDE PODS
Best New Single Dose Laundry Detergent
of Tide Pods users believe the product is
very innovative.
70%Mr. Clean Magic Eraser
Select-a-Size purchasers say they will be purchasing the
product again.
7 in 10of Tide to Go Stain Eraser
purchasers would be extremely likely to recommend the
product to a friend.
72%
OLAY REGENERIST MICRO-SCULPTING SERUM
(FRAGRANCE FREE) Best New Anti-Aging Serum
(Under $25)
HERBAL ESSENCES HONEY, I’M STRONG
CONDITIONER Best New Conditioner
OLAY SIMPLY INVIGORATE BODY WASH
Best New Body Wash
GILLETTE VENUS & OLAY RAZOR
Best New Women’s Razor/Hair Removal
users of Olay Regenerist Micro-Sculpting Serum were
completely satis� ed with the product’s performance.
purchasers of Herbal Essences Honey, I’m Strong Conditioner
found the product an easy way to strengthen their hair.
of purchasers were completely satis� ed with
Olay Simply Invigorate Body Wash in Pomegranate.
70%women who tried Gillette Venus & Olay Razors were completely
satis� ed with the ease of shaving with the product.
7 in 10 8 in 10 8 in 10
*Source: 2013 BrandSpark/Better Homes and Gardens American Shopper Study of 77,500 consumers nationwide. For more information visit: www.BestNewProductAwards.com
TIDE TO GO STAIN ERASER Best New Fabric Care
have Voted by CONSUMERS, Recommended by CONSUMERS.
GREAT IDEA! EASY
Visit pgeveryday.com for more information on these winning products and valuable coupons!
WORKS GREAT!
HARD
Online
Kraft Digital Ads Centrum/Walmart eBlast SCJohnson.com
In-Store/On-Pack
Pantene Displays at Walmart Classico Pizza Sauce Packaging
Olay Regenerist Packaging
Boar’s Head Counter Cards at Deli Counters
Social Media
Cascade’s Facebook Page Curel’s Facebook Page Olay’s Facebook PageHerbal Essences “Honey I’m Strong” Facebook Page
2) TREMENDOUS EXPOSURE BACKED BY ONE OF AMERICA’S MOST TRUSTED BRANDS
Through in-magazine editorial, advertorials, television, digital, mobile and social media outlets, Better Homes and Gardens and the Best New Product Awards PR team generated 240 million media impressions for the 2013 winners and the program.
April Editorial, including our interactive Tablet Edition
37 million impressions
June Advertorial
37 million impressions
May Shopping List & Sweepstakes Advertorial Page featuring a QR Code and SMS Mobile Promotion
37 million impressions
~ Research by BrandSpark ~
Voted by Consumers
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BEST NEW
PRODUCT
Advertisement
HEALTH & PERSONAL CARE
• BENGAY ZERO DEGREES Menthol
Pain Relieving Gel
• Centrum Flavor Burst
• Dove Clear Tone Skin Renew
Deodorant
• Dove Clinical Protection Clear
Tone Skin Renew Anti-Perspirant/
Deodorant
• Gillette Fusion ProGlide Styler
• Gillette Venus & Olay Razor
• Listerine UltraClean Mouthwash
• Olay Simply Invigorate Body Wash in
Pomegranate
• Poise Body Cooling Towelettes
• Sensodyne ProNamel Fresh Wave
FOOD & BEVERAGE
• Alexia Sweet Potato Puffs
• Amy’s Light & Lean Italian Vegetable
Pizza
• Amy’s Light & Lean Spaghetti
Italiano Bowl
• Classico Traditional Pizza Sauce
• Coconut Delight OREO Fudge
Cremes
• Crystal Light Mocktails
• Dole Frozen Fruit Single-serve Cups
• Duncan Hines Decadent Red Velvet
Cupcake Mix
• El Monterey Mini Chimis
• Emerald Breakfast on the go!
• Hidden Valley for Everything Topping
& Dip
• International Delight Iced Coffee
• John Soules Foods Angus Beef
Steak 16oz
• Land O’Lakes Butter with Olive Oil
& Sea Salt
• Lipton Pure Leaf Iced Tea
• M&M’s Brand Snack Mix
• Magnum Mini Almond Ice Cream
Bars
• Nestlé Crunch Girl Scout Candy Bars
• Post Honey Bunches of Oats Fruit
Blends in Peach Raspberry
• Sargento Ultra Thin Sliced Swiss
Cheese
• SunChips 6 Grain Medley Parmesan
& Herb Multigrain Snacks
• Taste Nirvana’s All Natural Real
Coconut Water
• Yoplait Greek Smoothie - Mixed
Berry
NO PURCHASE NECESSARY TO ENTER OR WIN. Subject to Offi cial Rules and entry at www.bhg.com/bestnewproductawards. The 2013 Best New Product Awards Sweepstakes begins at 12:00 a.m. E.T. on 1/24/13 and ends at 11:59 p.m. E.T. on 6/30/13. Open to legal residents of the 50 United States, and the District of Columbia, 21 years or older. Limit one (1) entry per person and per email address. Message and data rates may apply for wireless entry. Void where prohibited. Sponsor: Meredith Corporation.To view Administrator’s Terms of Service and Privacy Policy, visit http://snipp.us/!ET.
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P r ���� �� ��� �~ Research by BrandSpark ~
Voted by Consumers
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BEST NEW
PRODUCT
BEAUTY
• bareMinerals READY SPF 20
Foundation
• Caudalie Vinexpert Firming Serum
• COVERGIRL + Olay Pressed Powder
• COVERGIRL + Olay Tone Rehab 2-in-1
Foundation
• COVERGIRL Queen Collection Vivid
Impact Eye Liner
• Crest 3D White Glamorous White
Toothpaste
• Garnier BB Cream Miracle Skin
Perfector
• Herbal Essences Honey, I’m Strong
Rinse Off Treatment
• Herbal Essences Honey, I’m Strong
Strengthening Conditioner
• L’Oréal Paris Colour Caresse by Colour
Riche Luminous Lipcolour
• L’Oréal Paris Superior Preference
• L’Oréal Professionnel Absolut Repair
Cellular Shampoo
• Maybelline Dream Nude Airfoam
• Maybelline Eye Studio Color Tattoo
24HR Cream Gel Shadow
• Maybelline Volum’ Express MEGA PLUSH
• Neutrogena Ultra Gentle Daily Cleanser
• Olay Regenerist Advanced Anti-Aging
Intensive Repair Treatment
• Olay Regenerist Micro-Sculpting Cream
(Fragrance Free)
• Olay Regenerist Micro-Sculpting Serum
(Fragrance Free)
• Pantene Pro-V Daily Moisture Renewal
Shampoo
• philosophy full of promise dual-action
restoring cream for volume and lift
• St. Ives Naturally Indulgent Coconut
Milk & Orchid Extract Body Lotion
HOUSEHOLD
• Air Wick Color Changing Candle
• Dawn Power Clean
• Finish Quantum with Baking Soda
• Mr. Clean Magic Eraser Select-a-Size
• Tide Pods
• Tide to Go Stain Eraser
• Ziploc Perfect Portions Bags
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Advertisement
*Based on a national study conducted by BrandSpark International among 77,500+ consumers. Winners are chosen using consumer appeal and
repurchase intent measures proprietary to BrandSpark International. Winners are based on the highest numerical scores, and not necessarily on statistical signi� cance.
Over 77,500 discerning consumers participated in an independent research study
conducted by BrandSpark International and Better Homes and Gardens.* � ese consumers
selected the 62 most appealing and innovative BEAUTY, FOOD & BEVERAGE, HEALTH & PERSONAL CARE and
HOUSEHOLD PRODUCTS of 2013. Check out a few of the winners below and what consumers are saying about them!
Better Homes and Gardens
2013 BEST NEW PRODUCT AWARDS
FROZEN/REFRIGERATED POTATO
Alexia Sweet Potato Puffs
“ Easy to � x, very tasty, can go with just about anything—I’ll eat them ANY time of the day.” - Meredith K.
TOPICAL PAIN RELIEF
BENGAY® Zero Degrees™
“ It works! Easy to use without getting stu� all over your hands, easy to store.”
- Deb K.
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 3
BEST NEW
PRODUCT
Visit BestNewProductAwards.com to download your shopping list of all the winners and to enter our $1,000 shopping spree sweepstakes.
COCONUT BEVERAGE
Taste Nirvana’s Real Coconut Water
“It tasted fresh.” - Krysta M.
DISHWASHER DETERGENT
Finish® Quantum® with Baking Soda Dishwasher Detergent
“ IT WORKS, IT WORKS, IT WORKS! My dishes come out of the dishwasher looking beautiful, especially the glasses. Everything it says it will do, it does!” - Linda O.
DIETARY SUPPLEMENT
Centrum® Flavor Burst®
“Vitamins in a sweet tasting chew.” - Jenni F.
BUTTER/SPREAD
LAND O LAKES® Butter with Olive Oil & Sea Salt
“ A trusted brand, pure butter with olive oil and sea salt. I can taste the di� erence.” - Gail H.
ANTI-AGING MOISTURIZER (OVER $25)
philosophy: full of promise
“ Volume and lift...a girl can never have too much lift.” - Margo P.
SAUCE
Classico® Traditional Pizza Sauce
“ It is nice and thick, not too sweet and has a super fresh � avor on my homemade pizza—plus it’s quicker than making a homemade sauce.”
- Heather K.
Selected by consumers like you!
� nishdishwashing.comalexiafoods.com
bengay.com landolakes.com
centrum.com philosophy.com
classico.com/pizza tastenirvana.com
Use as directed.
~ Research by BrandSpark ~
Voted by Consumers
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BEST NEW
PRODUCT
WHY PARTICIPATE? (CONTINUED)
BHG.com/BestNewProductAwards featuring a downloadable shopping list, consumer sweepstakes and winners’ slideshow
BHG BNPA Board on Pinterest:
Currently BHG has 362,000+ followers.
Two National Satellite Media Tours hosted by Ellen Miller and Amy Panos, BHG editors
25 local stations across America, 5 national syndicated shows, plus over 500 radio broadcasts
BHG Facebook Posts:
Currently BHG has over 910,000+ fans.
National & Local Broadcast Segments:
Seen here, Ellen Miller, BHG Fashion and Beauty Director on the Today Show and New York Live
USA Today snapshots citing the BrandSpark/BHG American Shopper Study
Over 5.9 million print and digital impressions
The Best New Product Awards offers
a valuable endorsement, because it’s
credible — it’s voted on and recognized
by consumers. The editorial and
advertorial support of Better Homes
and Gardens provided us with broad
band exposure and the research was
actionable and insightful.
JOHNNA VOGELBACHER, SENIOR ASSOCIATE, EXPONENTPR, ON BEHALF OF LAND O’LAKES
~ Research by BrandSpark ~
Voted by Consumers
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BEST NEW
PRODUCT
WHY PARTICIPATE? (CONTINUED)
3) The BNPA Logo Drives ROI
Retail Study Indicates an 18% Sales Lift with a Promotion Highlighting the BNPA Winners at Retail
Source: Based on actual sales across all stores. Drug retailer category sales and BNPA Winners’ sales with in-store promotion. Percentages shown are monthly sales relative to January 2010 sales.
BNPA Winners’ Sales Health & Beauty Category Sales
Ad Age/MRI Starch Recognized Olay’s BNPA ad as One of the Top 10 in Ad Engagement
Recognized by AdAge/MRI Starch Communications, 2009
MRI considered 5,307 one-page and two-page ads, and selected the leading ads in 10 major product categories
TOP 10 ENGAGEMENT
The rigor of the Best New Product Awards research, coupled
with the Better Homes and Gardens endorsement, is resonating
with women across the country.
– JAY SETHI, BRAND MANAGER, COVERGIRL
The BNPA Logo Drives Purchase Influence of CPG products (in Grocery and Drug Stores)
Source: 2012 BrandSpark American Shopper Study, purchase in�uence among Survey Sampling International panelists weighted to the MRI Principal Grocery Shopper pro�le.
Notes: These results are among SSI sample only.
In�uence of Logo: (Percentages indicating top 3 box in�uence on 10-point scale)
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 4
BEST NEW
PRODUCT
Logo B
Logo C
Logo D
Logo E
47%
44%
33%
29%
29%
TIMING• August 16, 2013: Registration closes.
• October & November 2013: Survey is in �eld.
• Early December 2013: Winners are noti�ed.
• January 2014: Consumer and Trade publicity efforts begin.
• February 14, 2014: Commitment due to participate in the Satellite Media Tour.
• March 3, 2014: Commitment due to participate in the June Advertorial.
CONTACTSElena BeveridgeBest New Product Awards, Program Manager
647.727.4265
www.BestNewProductAwards.biz
Kristen Stucchio SuarezBetter Homes and Gardens
Integrated Marketing Director
212.455.1233
2014 BEST NEW PRODUCT AWARDS
REGISTER TODAY!
• Eligibility: New and innovative CPG products within the Beauty, Food and Beverage, Health and Personal Care, and Household categories launched between January 1, 2012
and June 30, 2013.
• Registration is only $1,000 per product ($800 if brand commits by June 30) and there are no other obligatory fees.
• Enter online at BestNewProductAwards.biz/usa/register.html
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 4
BEST NEW
PRODUCT