Better Decisions Everywhere : Social Media Week, NY 2016
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Transcript of Better Decisions Everywhere : Social Media Week, NY 2016
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WILL MCINNES, CMO, BRANDWATCH
Unlocking the socially-powered invisible hand of technology.
Democratizing data & decision-making.
@willmcinnes
@brandwatch
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WILL MCINNES, CMO, BRANDWATCH
Better Decisions Everywhere
@willmcinnes
@brandwatch
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• 1200+ clients in 20+ international markets
• 98% customer satisfaction• Over 30% of Fortune 100• 300+ employees• International New York/San
Francisco/Brighton/Berlin/Stuttgart/Singapore
Brandwatch
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?
The ‘invisible hand’ is a metaphor used by Economist Adam Smith to describe unintended social benefits resulting from individual actions.
@willmcinnes
@brandwatch
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You/we (probably) don’t have a CLUE.
@willmcinnes
@brandwatch
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These things, they control you.
@willmcinnes
@brandwatch
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You’re already a‘habit machine’ but now, even when you think you’re making decisions,you’re not.
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You know this dude’sname
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You fill your ears with music that was presented to you thanks to algorithms.
What you listen to…
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Which wayyou go…
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Where you as a junior doctor in the US are placed is thanks in part to a Matching algorithm
Where you work…
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How your healthis managed…
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“If you own a large vehicle but have no children, you're more likely to be overweight. If a health insurer purchases that data package on you -- likely paying pennies to get it -- then good luck getting a fair deal on your insurance”WIRED MAGAZINE IN CONVERSATION WITH:FRANK PASQUALE | LAW PROFESSOR | UNIVERSITY OF MARYLAND
@willmcinnes
@brandwatch
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When you meet people…
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Who you kiss…
@willmcinnes
@brandwatch
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Thanks FacebookAlgorithm!
@willmcinnes
@brandwatch
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So these little guys are working away in the background…
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Are they working foryou? Or for them?
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Who controls those invisible hands?
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What does this have to do with Marketing, Business, Intelligence, Will?@willmcinnes
@brandwatch
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Research and intelligenceare evolving@willmcinnes
@brandwatch
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CHRIS MOODY, VP, TWITTER
“We're the largest searchable archive of human thought, that’s public, that’s ever existed,”
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And your work can be an invisible hand@willmcinnes
@brandwatch
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We can be the invisible hands!
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every recommendation,every insight, every report.
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#squadgoalsbetter decisions everywhere
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1. You need network effects
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@willmcinnes
@brandwatch
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2. You need distribution
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‘Nudge’
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3. You need control
@willmcinnes
@brandwatch
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4. You need MOAR
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• Audiences (come see!)• Image analytics• Location• Global• Easy• Fast
@willmcinnes
@brandwatch
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OK, great.Thanks Will.
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Looking to the future
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Now What
So What
What@willmcinnes
@brandwatch
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1. DescriptiveWhat happened?2. DiagnosticWhy did it happen?3. PredictiveWhat will happen?4. PrescriptiveWhat should I do?Gartner
@willmcinnes
@brandwatch
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Leverage points40 mph = 80% chance30 mph = 80% chance
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“Self-driving car manufacturers have yet to reveal their stance on the issue.”
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@willmcinnes
@brandwatch
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Your invisible hand, your robot army.Better decisions. Everywhere.
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Thanks!Come and say hi at the Brandwatch booth.@willmcinnes | brandwatch.com