Better Band Management
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Team BBM: Final Presentation and Panel Discussion a solution to help NOLA musicians better manage their careers MUSICATE Mykle Brossette Maria Dahman Tetiana Iegorova Abdulrahman Jarallah Heidi Koontz Chris Moser Will Norris Tom Sanderson Bob Schaffer 1
description
HCI Practicum course final presentation. The challenge was to take on helping people learn better management for their music careers.
Transcript of Better Band Management
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Team BBM: Final Presentation and Panel Discussion
a solution to help NOLA musicians better manage their careers
MUSICATE
Mykle Brossette Maria Dahman Tetiana Iegorova
Abdulrahman Jarallah Heidi Koontz Chris Moser
Will Norris Tom Sanderson Bob Schaffer
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The Task at Hand
Research Findings
Our UCD Process
Recommended Solution
Overview TODAY’S DISCUSSION
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Average Salary % of Income from Music Sales
$17K 5%Number of Musicians % without Management
4500 78%
Living Large?
Simply making a living requires a huge amount of managerial time and attention that most musicians can’t afford when also working odd hours and trying to hone their craft.
Insight Labs
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I am NOT the UserOur Process
DISCOVERYDESIGN PLANNI
NG
PROTOTYPES
USER TESTING
we are here
PROJECT PHASES
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I am NOT the UserOur Process
DISCOVERYDESIGN PLANNI
NG
PROTOTYPES
USER TESTING
we are here
PROJECT PHASES
KEY RESEARCH QUESTIONS
1. How do NOLA musicians define (career) success?
2. What makes career management hard?
3. And, more importantly, WHY is it hard?
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I am NOT the UserOur Process
DISCOVERYDESIGN PLANNI
NG
PROTOTYPES
USER TESTING
we are here
PROJECT PHASES
1. How do NOLA musicians define (career) success?
2. What makes career management hard?
3. And, more importantly, WHY is it hard?
ACTIVITIES
ACADEMIC RESEARCH
INDUSTRY EXPERT
INTERVIEW
MUSICIAN INTERVIEWS
(X6)
UX PANEL DISCUSSION
KEY RESEARCH QUESTIONS
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Meet Marley HayesResearch Findings
Ambition Talent
GOALS
Continue to support herself by playing paid gigs multiple times per week
Eventually perform and share her music with a wider audience; tours, larger venues
Connect deeply and emotionally with the people that come to hear her play
TECHNOLOGY USE FRUSTRATIONS
Phone: Older iPhone 3GS
Computer: Mac Laptop
Internet: Facebook, ReverbNation, Gmail
Controlling/perfectionist personality keeps her from asking for help when she should
“Doesn't know what she doesn't know” Not clear on the “next steps” to turn a successful local career into a long-term and widespread business
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Meet Ian ShawResearch Findings
Shy Amateur
GOALS
Play music full-time
Make enough money to get by with some disposable income
Make friends
Prove his parents wrong about his career decision
TECHNOLOGY USE FRUSTRATIONS
Phone: Outdated Android Smartphone
Computer: Desktop PC
Difficulty meeting and talking to people
Not knowing how to pursue a music career
Not having the money for music lessons
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ROOT CAUSE ANALYSIS
Poor Career Management
Why?
Don’t Know or Don’t Care?Challenges
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ROOT CAUSE ANALYSIS
Poor Career Management
Don’t know WHAT to do Don’t know HOW to do it Don’t DO it
Poor Education No Planning Procrastination
Why?
Don’t Know or Don’t Care?Research Findings
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ROOT CAUSE ANALYSIS
Poor Career Management
Don’t know WHAT to do Don’t know HOW to do it Don’t DO it
Poor Education No Planning Procrastination
Why?
Content is too general (the WHAT) and not actionable (the HOW)
Forums (where experts present to a large audience) do not resonate
Educational events and related resources are poorly promoted
Why?
Don’t Know or Don’t Care?Research Findings
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ROOT CAUSE ANALYSIS
Poor Career Management
Don’t know WHAT to do Don’t know HOW to do it Don’t DO it
Poor Education No Planning Procrastination
Why?
Inability to brainstorm TASKS with seasoned experts
An educational system that emphasizes the “ends” but not the “means”
Lack of consideration for potential barriers or roadblocks
Why?
Don’t Know or Don’t Care?Research Findings
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ROOT CAUSE ANALYSIS
Poor Career Management
Don’t know WHAT to do Don’t know HOW to do it Don’t DO it
Poor Education No Planning Procrastination
Why?
No metrics to measure progress or overall effectiveness
No accountability to ensure the work gets done
Lack of external acknowledgement
Ineffective system to track and manage tasks
Why?
Don’t Know or Don’t Care?Research Findings
Teaching AdultsSolutions
Constructivism:
People construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.
Active techniques to create more knowledge and then to reflect on and talk about what they are doing and how their understanding is changing
Teaching AdultsSolutions
Constructivism:
People construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.
Active techniques to create more knowledge and then to reflect on and talk about what they are doing and how their understanding is changing
Mechanisms for Future Planning
ApproachesObjectives Based On Diagnosed Needs/Interests
Co-operative Learning Climate
Sequential Activities Leading to Objectives
Teaching AdultsSolutions
Constructivism:
People construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.
Active techniques to create more knowledge and then to reflect on and talk about what they are doing and how their understanding is changing
Mechanisms for Future Planning
ApproachesObjectives Based On Diagnosed Needs/Interests
Co-operative Learning Climate
Sequential Activities Leading to Objectives
Lifelong Learning
Implicit and Explicit
Constantly Learning
Behavior ModificationSolutions
Cognitive Behavioral
Therapy
An approach to behavior modification, which examines faulty thinking and employs goal-oriented processes and mentorship.
Behavior ModificationSolutions
Cognitive Behavioral
Therapy
An approach to behavior modification, which examines faulty thinking and employs goal-oriented processes and mentorship.
Faulty Thinking: “List of Errors”
Key Mechanics
Mentorship: Reviewing, Reconceptualizing, Accountability
Self-instructions: Imagery, motivational self-talk
Goal-setting: Measurable progress through homework exercises
Behavior ModificationSolutions
Cognitive Behavioral
Therapy
An approach to behavior modification, which examines faulty thinking and employs goal-oriented processes and mentorship.
Faulty Thinking: “List of Errors”
Key Mechanics
Mentorship: Reviewing, Reconceptualizing, Accountability
Self-instructions: Imagery, motivational self-talk
Goal-setting: Measurable progress through homework exercises
Case-in-Point: Advantage Response
Cards
A token reminder of what the doer (i.e., musician) hopes to achieve
Adapted from Judith Beck’s diet solution techniques
Making a Game of ItSolutions
Gamification:
The application of game design thinking to non-game applications to make them more fun and engaging.
Using game mechanics and behaviorist ideas to increase user motivation.
Making a Game of ItSolutions
Gamification:
The application of game design thinking to non-game applications to make them more fun and engaging.
Using game mechanics and behaviorist ideas to increase user motivation.
Engagement
BenefitsLoyalty
User-Generated Content
Virality
Making a Game of ItSolutions
Game Mechanics:
Constructs of rules and feedback loops intended to produce enjoyable game play.
The building blocks that can be applied and combined to gamify any non-game context.
Making a Game of ItSolutions
Game Mechanics:
Constructs of rules and feedback loops intended to produce enjoyable game play.
The building blocks that can be applied and combined to gamify any non-game context.
Achievements/Bonuses/Points
Key Mechanics
Appointment Dynamics
Cascading Information
Urgent Optimism/Epic Win
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I am NOT the UserOur Process
DISCOVERYDESIGN PLANNI
NG
PROTOTYPES
USER TESTING
we are here
PROJECT PHASES
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I am NOT the UserOur Process
DISCOVERYDESIGN PLANNI
NG
PROTOTYPES
USER TESTING
we are here
PROJECT PHASES
PURPOSEtranslate user needs into system requirements
group similar requirements
ACTIVITIES
requirements grouping
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I am NOT the UserOur Process
DISCOVERYDESIGN PLANNI
NG
PROTOTYPES
USER TESTING
we are here
PROJECT PHASES
PURPOSEtranslate user needs into system requirements
group similar requirements
ACTIVITIES
requirements grouping wireframe sketching
PURPOSEtranslate system requirements into design features
share ideas
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I am NOT the UserOur Prototype
DISCOVERYDESIGN PLANNI
NG
PROTOTYPES
USER TESTING
we are here
PROJECT PHASES
our prototype
WHAT IS IT? online education platform where musicians can learn about how to manage their careers
HOW DOES IT WORK? • Goal-based progression through courses, tasks, and social interactions that teach you what to do (and how to do it)
• Game mechanics to keep the experience fun, entertaining, and engaging.
DELIVERABLE
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The Devil is in the DetailsOur Prototype
KEY FEATURESKey Features
Dashboard: Central information hub for the user
Progress Bar: Visual reminder of their progress based on specific goals
Courses & Lessons: Content, lessons, and advice in manageable portions
Social Learning: Online access to mentors and other musicians as a source of information and career advice
Badges & Rewards: Game mechanics to encourage the user to stay engaged and provide in-progress recognition/rewards for their effort
