Better app monetisation with better user experience - Pablo de Nuñez, Ogury
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WINNING WITH USER-CENTRICITY: Better app monetization with better user experience
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Transcript of Better app monetisation with better user experience - Pablo de Nuñez, Ogury
WINNING WITH USER-CENTRICITY:Better app monetization with better user experience
Establishedin 2014
160+ employees in 5 countries(USA, UK, FR, IT, ES)
SDK integratedin thousands of apps
Access to 400M+ unique profiles worldwide
Working with the top 700 global brands
$20M+ raised
UNIQUE MOBILE DATA
WHAT YOU SEE
A few minutes per day of mobile data
• Your Apps• Your Sites
WHAT WE SEE
4 hours per day*
• All Apps• All Sites
WHAT WE SEE
USER JOURNEY
*eMarketer, How Mobile Apps Stack Up Against Mobile Browsers, 2016
Your Apps
Your Websites
App
App
App
App
App
App
App
Website
Website
Website
Website
Website
Website
Website
Website
App
App
App
App
AppWHAT YOU SEE
• Raw data signals• Translation into meaningful data• Proprietary machine learning technology• Apps installed, app usageand browsing
nike.com
ford.com
netflix.com
pinterest.com
amazon.comnytimes.com
SDK
THOUSANDS OF APPS
400+ M UNIQUE PROFILES
Step 1Ogury has a unique software development kit (SDK).
Step 2Ogury’s SDK is integrated into partner apps.
Step 3 A user downloads an app Ogury is integrated with.
Step 4After an explicit opt-in by the user, Ogury gains full visibility of all websites visited, apps downloaded and app usage on the device.
THIS ALLOWS OGURY TO RUN THE MOST POWERFULTARGETING IN THE
INDUSTRY.
A UNIQUE TECHNOLOGY
HOW DOES IT WORK?
70%
Users accept to Opt in
CONSENT NOTICE
We would like to inform you regarding the "Consent to Collection and Use of Data""
By clicking "CONFIRM" below, you consent to Ogury Ltd collecting information from your device toallow us to dynamically serve more relevant promoted content and product support and improveour products and services. This consent applies to all Apps you have installed or may install thatcontain Ogury’s technology.
The data that we collect may include information about your device, location, email, application,and browsing usage.
The data we collect may be shared within our group and with select business partners, includingthose based outside the European Economic Area. The data privacy regulations that apply incountries outside the EEA may not offer the same level of protection as provided for inside theEEA.
All data that is collected is tied to your Android Advertising ID which can be reset under followingpath : “Google Settings->Ads->Reset advertising ID”.
For a full description of how we use and protect information we collect see our Data UsagePrinciples – here http://www.ogury.co/privacy.html
By clicking “CONFIRM” below, you affirm that you are over 18 years of age.We hope that you wish to help us improve your experience. If yes, please click CONFIRM.
No, stopOKCONFIRM
EMPOWER AND RESPECT YOUR USERS
TARGETING BASED ON REAL USER INTERESTS
Recommendation Format
Respect users’ app experience
Ads become recommendations
RELEVANT ADS FOR BETTER EXPERIENCE
PREMIUMBRANDADS
Ogury pays aPremium CPM
Average CPM in the market: $2 CPM
1st month 2nd month 3rd month 4th month1st month 2nd month 3rd month 4th month1st month 2nd month 3rd month 4th month
Changes in revenue in percentage
12%
15%14.6%
13.2%
Normalrevenue
Screenshots fromthe mobile games
• 90+ million downloads• 10+ million MAUs• Top 100 in more than 10 countries
PUBLISHERPremium CPM
ADVERTISERPremium Targeting
USERPremium
User Experience
