Marketing PortfolioBeth Foulk

Strategic Marketing ManagerRhythm Engineering

Case Studies

I led the creation of customer-featured case studies to demonstrate a reason to believe our claims and feature unique applications of our product.

AudienceTraffic Engineers

MediaPrint & digital brochuresEmailSocial MediaVideo PresentationPowerPoint Slides

Resources Joe Carey, Videographer Abagail Pumphrey, Designer Katie Searl, Copywriter

For More:https://vimeo.com/rhythmtraffic/review/117629413/c344834c17

Email Campaigns

I designed and launched multiple email campaigns to support thought leadership webinars, Users’ Group events, and product launches.

AudienceTraffic Engineers

MediaEmailDigital BrochuresWhite PapersVideo testimonials, case studiesWebinars

Resources Joe Carey, Videographer Abagail Pumphrey, Designer Katie Searl, Copywriter

Website

I launched the project to redesign the current Rhythm Engineering website beginning with creating a wireframe to organize the content and guide the user experience.

AudienceTraffic Engineers, Technicians

MediaWebsite

ResourcesSought input from the marketing team

Corporate Collateral

I managed the creation of corporate collateral such as the Rhythm Engineering “Painted Picture,” the mission/values/vision statement.

AudienceTraffic EngineersCivic Officials

MediaPrint & digital brochuresCatalogEmail

Resources Abagail Pumphrey, designer Reggie Chandra, author Katie Searl, proofreader

Email Blasts

I directed the distribution of single email events. I was directly involved in copywriting, list management, and analytics.

AudienceTraffic EngineersCustomers and prospects

MediaWhite PapersArticlesEmails

ResourcesAbagail Pumphrey, DesignerKatie Searl, Copywriter

Users Group Events

I began the staging of multiple, regional Users Group events. This included all promotion, budget, and logistics for each event.

AudienceCustomers and prospectsTraffic Engineers

MediaEmailDigital brochuresDirect MailVideo

ResourcesJoe Carey, VideographerAbagail Pumphrey, DesignerKatie Searl, CopywriterKelly Pettigrew, Event Planning

Marketing Programs ManagerOptimation

Website

I launched and managed the new website project. I also wrote the copy, set up the Google Analytics, conducted A/B tests on landing pages, and optimized the site for SEO.

AudienceManufacturing Engineers, Executives

Media White Papers Specification Sheets Videos Social Media integration Blog integration

Resources Kristen Miller, Designer (contracted) Dawn Foster, Webmaster (contracted) Tate Lundy, UI Specialist

For more - www.optimation.com

Google AdWords

Mastered and personally managed a Google AdWords Pay Per Click Program setting bids, selecting keywords, writing copy, and optimizing landing pages. Reached a 7.52% click through rate and a greater than 4% conversion rate.

AudienceManufacturing Engineers

ResourcesWorked independently

Blog

I created and wrote a 50,000 word blog demonstrating thought leadership and industry expertise targeted to manufacturing engineering. I optimized the blog for SEO and cross-linked it creating deep links with the website.

AudienceManufacturing Engineers,

MediaWebsiteWordPress Blog

ResourcesKristen Miller, Design (contracted)

For more http://www.optinest.com/optiblog/

Collateral

I wrote numerous white papers, technical specification sheets, case studies, and articles for industry trade publications to extend thought leadership, generate leads, and support existing prospects.

AudienceManufacturing Engineers

ResourcesKristen Miller, Design (contracted)

For moreWhite PapersSpecification SheetsCase StudiesArticles

Email Marketing

I wrote and sent numerous emails to prospects and customers sharing thought leadership, product information, and expertise in the buying process. I scored the recipients based on their interaction with the emails.

AudienceManufacturing Engineers

MediaEmails

ResourcesKristen Miller, Design (contracted)

Marketing Project ManagerMailPrint (now NextPage)

Account Management

As the lead marketer for Mail Print’s new Image 1 program, I worked directly with scores of individual clients to create their private brands and supporting collateral. I interviewed the clients from which I wrote copy, and managed print production. Developed a database to track projects.

AudienceReal Estate Market/ homeowners

ResourcesMail Print Design TeamMail Print Estimators

Professional SpeakerGenealogy Decoded

Speaking Presentations

I present a portfolio of one-hour, multi-media presentations on topics germane to genealogy at local and regional conferences for audiences up to 700 attendees.

AudienceGenealogy Enthusiasts

MediaPowerPoint Presentations

ResourcesIndependent Project

For morehttp://genealogydecoded.com/speaking/

Blog

I write a blog on genealogy research techniques, sources, and personal genealogy experiences.

AudienceGenealogy Enthusiasts

ResourcesKristen Miller, Design (contracted)

http://genealogydecoded.com/blog/

Website

My genealogy website promotes my speaking, research and writing services. It includes testimonials from clients and audience members.

AudienceGenealogy Enthusiasts

MediaWord Press Website

Resources Kristen Miller, Design (contracted)

For Morewww.genealogydecoded.com

Beth Foulk

816-786-8976bethfoulk@sbcglobal.net