Best Practices: How to Do User Testing
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Transcript of Best Practices: How to Do User Testing
![Page 1: Best Practices: How to Do User Testing](https://reader036.fdocuments.us/reader036/viewer/2022081518/54b21c734a7959895b8b45bd/html5/thumbnails/1.jpg)
Live Video Event Lunch and Learn
Wed Feb 8
Joe ChinCEO of SourcePad, Founder of Best PracticesSerial entrepreneur, worked with 60+ startups
How to do User Testing
12:10 PM
livestream.com/bestpracticesbusiness
• Background• Types• Comparative (method & examples)• Adoption (method & examples)• Viralness (method & examples)• Tools of Trade• Tips
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Background
The Lean Startup , Focus on User
User Testing has become paramount
Skills / know-how not kept pace
1
1 Trademark of Eric Ries
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Meet Joe…• 4 time founder / CEO• Raised $20 Million, 2 Exits
• Opinionated Guy…
• Entrepreneur teacher (60+ companies)
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Types of User Testing
Comparative
Adoption
Viralness
Usability (not covered today)
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Comparative
BenchmarkTrue read vs. vacuumZero bias (to tester/owner)
Goals
Description
Compare vs. popular site/app in target market
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Comparative (method)
Go up against success
Shield identity of tested app
Vary order
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Comparative (example)
5 concepts2 line descriptions each2 successes1 stinker
Concept test
http://bit.ly/yLMHi7
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Comparative (example)
5 concepts2 line descriptions each2 successes1 stinker
Concept test
http://bit.ly/yLMHi7
Result
ID'd promising concept
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Adoption
Get an adoption %Identify segments
Goals
Description
Test who will use the application
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Adoption (method)
Go for the raw percentage
Customer development on the back-end
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Adoption (example)
News app vs. Popular app Target market - iPad
MVP test
Script: http://bit.ly/AwWRkuForm: http://bit.ly/yDZ6Wc
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Adoption (example)
News app vs. Popular app Target market - iPad
MVP test
Script: http://bit.ly/AwWRkuForm: http://bit.ly/yDZ6Wc
Result
Not good enough (for this segment)Pivot to different segment
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Viralness
Get a viralness feelIf possible - get a %
Goals
Description
Test if adopters will talk
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Viralness (method)
Focus on the adopters recognized
Ask but Judge for yourself
Overenthusiam
Past viral practices
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Viralness (example)
MVP test
Form (same as previous):http://bit.ly/yDZ6Wc
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Viralness (example)
MVP test
Form (same as previous):http://bit.ly/yDZ6Wc
Result
Very good viralness measurement (for the few users)
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Sponsor
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<review> Types
Comparative
Adoption
Viralness
Usability (not covered today)
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Tools of the Trade
Script - what you say
Form - what you enter
Examples (same as previous)
Script: http://bit.ly/AwWRkuForm: http://bit.ly/yDZ6Wc
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Important Tips
Judge for yourself
Get rid of Test Subject Bias
Reactions a User, not opinionOK to speak negative
Be conservative
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Happy Testing !
"How to Become a Successful Entrepreneur"
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