Best Practices for your Holiday Marketing Campaign!
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Transcript of Best Practices for your Holiday Marketing Campaign!
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Our Strategy
Prospect
Retarget
Reactivate
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DA Holiday Marketing Strategy
Email Programmatic
Paid Media
Social Media
Creative
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Contextual Email Solution
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Competitor Conquesting
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CRM Reactivation
Generate Repeat Purchases + Increase Customer Loyalty
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Customer Match
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DA Social Platform
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Holiday Strategy Matrix
Audience Reach Competitor Conquesting Dynamic Site Retargeting CRM Activation
Desktop Displayand/or Video
• Intent-based targeting with top programmatic capabilities
• Behavioral and page category, keyword contextual, search retargeting, demographic, psychographic, spending behavior
• Machine learning combined with analyst optimization
• Target placements where competitors are mentioned (articles, reviews, blogs, forums, etc.)
• Users that have made purchases with your competitors in the past
• People that are searching competitor brands
• Target users that visited your website but did not purchase. Bid strategy based on recency of visit, time on site, pages viewed, and progression through conversion path.
• CRM data ingestion and transformation to targetable digital signatures
• Segmentation for messaging• Programmatic optimization to
identify most receptive segments
Social
• Targeting strategy includes use interests, affinities, behaviors, and demographics
• Audience extension based on responders• Multi-variate creative testing
• Competitor followers• Affinity for competitor brands• Installed app category targeting
• Retarget site visitors on Facebook, Instagram, and Twitter
• Target dormant customers on Facebook and Instagram with custom offers for re-engagement
Mobile• Behavioral and contextual intent signals• App category targeting• Audience demographics
• App to app retargeting focused on inactive users that have installed mobile app• Data segmentation and bid strategy development• Creative segmentation and message sequencing
• Publication and category targeting• Email context and subject targeting (keywords
appearing in the body of the email)• “From” domain targeting
• Target users that are receiving emails from your competitors
• Upload hashed email CRM file to target segmented users across third party newsletters
Native
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Thank you for your time
www.directagents.com
212-925-6558
Connect With Us!
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Appendix
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WHO• Tommy Bahama
WORK• Direct Agents created a custom
landing page with form fields for name
and email. As an incentive for signing
up, the landing page offered $50 off a
$100 purchase. After users interface
with the initial sign-up page, they were
taken to a “thank you” page which
encouraged the customer to use their
exclusive limited time discount code to
redeem either in-store or online.
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WHO• Grand Canyon University
WORK• Direct Agents built a custom mobile-
responsive email for qualified
candidates interested in attending
Grand Canyon University. Viewers
who clicked through the email were
taken to an informative landing page
which captured leads for GCU.
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WHO• Scholastic
WORK• Direct Agents designed and
implemented a mobile-responsive
landing page for the Scholastic
Classroom Library leveled reading
program using optimized SEO content
and a unique layout & interface that
was in line with current branding
guidelines and integrated with an
existing website.
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WHO• Covenant House
WORK• Direct Agents developed and
produced hundreds of static
banner ads served up by a
multivariate testing platform to
weed out the least effective
options, resulting in a highly
efficient and optimized
advertisement.