Best Practices for Using Hashtags
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Transcript of Best Practices for Using Hashtags
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Best Practices for Using HashtagsTamer Mahmoud
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What Is A Hashtag?
A hashtag is a unique sign used to identify topics/conversations with
Commonly used on Twitter, Pinterest, Instagram, Tumblr, and sporadically on Facebook
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Benefits of Using a Hashtag
Identifies a brand
Tie in conversations revolving around a particular topic
Track the evolution of conversations and brand perceptions
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Use Hashtags With Care
No more than 3 hashtags in a post
Too many can become spammy
Few hashtags keep content focused and on topic
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Become One With The Hashtag
Define your brand with a unique hashtag
You stand out from the crowd
Research the planned hashtag first
Create digital footprint for your brand
Generate increased brand awareness and momentum
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Know Where Hashtags Work Best
Hashtags are not used on every social platform
Twitter, Tumblr, Instagram, and Pinterest heavily rely on hashtags
Facebook has recently incorporated hashtags
Despite it's use sometimes, LinkedIn is NOT a platform to use hashtags on
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Keep Hashtags Short and Concise
The shorter the hashtags are, the easier they can be rememberedPlatforms such as Twitter have character limits, keep them concise
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Use Hashtags For Marketing Campaigns
Great to use to track conversations on Twitter Chats and other events
Helps build an audience regarding a campaign
Best example is the #ALSIceBucketChallenge
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Conclusion
Hashtags play a crucial role in social media marketing
They track conversations
Create brand awareness
Create momentum for brands
Help build an audience
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How have hashtags worked for you or your brand? What other best practices
for using hashtags would you recommend?
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For more information you can check out my website, www.tmahmoud.weebly.com and follow me on the following platforms:
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Tamer M. Mahmoud Tamer M. Mahmoud @TMahmoud87 @TMahmoud87