Best practices for running promotions this Black Friday

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Eli Schwartz

Transcript of Best practices for running promotions this Black Friday

Eli Schwartz

Give immediate cash back

rather than mail-in rebates

or future discounts

1

Don’t forget about email

2

Give discounts rather swag

3

Give instant discounts in

absolute $ amounts

4

When giving gift cards, give

Visa/Mastercard/Amex

5

When giving out electronics,

give iPhones

6

Customers can’t do math,

avoid %

7

People like money

8

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