Best practices for Online Marketing
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Transcript of Best practices for Online Marketing
Best Practices For Online Advertising
Welcome to the Party
Everything About Web is a Social Engagement
Wrap Your Head Around That
Web - It is a Journey – Navigation is Crucial to Success
The Web is About Choices “I Do Not Have to Play Your Game”
Don’t Make “The Guest...Think”
Know Your Customerand Their Preferences
5- Essential Web Elements
1. Blog
2. Analytics
3. Social Media
4. Call to Action
5. Easy Navigation - 3 clicks or less (Lead them where Y’ALL want to go, together!)
Time / Speed - is of Essence
3-Major Types of VisitorsFreque
ntWho
What
Ad Supplie
d
Who
What
Search Engine
Who
What
Each Type of Visitor Requires a Unique Plan of Action
5 Types/ Uses of WebsiteTYPE GOAL
1. Ecommerce To Sell a Product or a Service
2. Lead Generation
Gather Contact Info for Sales Staff
3. Content Publishing
Foster -Engagement / Frequent Visitation
4. Online Information
Help Customers find Information
5. Branding Drive Awareness Branding & LoyaltyYour Site Can Use One or More of These
Aspects
Go Mobile - or - Go Home!
Mobile Responsive (Adapt or DIE!)
Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.
That is an increase of 1,122% in 5 years!
Attraction Site Launched 10 Days Ago
58% TRAFFIC
Mobile Explosion
Comments & RatingsO Consumer reviews are significantly more
trusted - nearly 12 times more - than descriptions that come from manufacturers.
O 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.
O Consumers were willing to pay between 20 to 99% more for a 5-star rated product than for a 4-star rated product, depending on the product category.
Ads -> Landing Pages
Deliver On The Promise
Make Guest Feel Special
Have a Dialogue With Webmaster How Does Your Business Run!
Discuss how your business processes transactions, each company has their own way of managing walk up’s, discount coupons, and advanced purchases.
O Landing Pages - Content - Call to Action O Remember not everyone buys on line
Call to Action Phone # - Offer Coupons – & Online Purchase
* This is The Biggest tip of the Day *
Beware Of Pop-Ups!In your-face can be RUDE
Don’t Make Me Work Technology Has a Purpose
QR Codes should be used in very specific instances to drive traffic to a website. Take a Guess where the QR Code on Carly Simon’s website takes the visitor.
YOU JUST WASTED MY TIME!!!
GRRRRR!!!!
Web Marketing RecapO All Web is a Social Interaction - Use EtiquetteO Navigation is Crucial to SuccessO 5 Types/ Uses of WebsiteO Go Mobile or Go HomeO Comments & RatingsO Landing PagesO Inform Webmaster How your Business RunsO Pop Ups & QR Codes