Best practices for nonprofit and NGO Twitter use

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BEST PRACTICES FOR NONPROFIT AND NGO TWITTER USE Practical applications By John Roland, MDiv, MBA

Transcript of Best practices for nonprofit and NGO Twitter use

BEST PRACTICES FOR

NONPROFIT AND NGO

TWITTER USE

Practical applications

By John Roland, MDiv, MBA

Instructor John Roland

• Experience includes:

• Director of Development Kennesaw State University

• Senior District Executive with the Boy Scouts of America

• Adjunct Instructor at four universities/colleges

• University Director of Social Media

• Senior Minister

• Earned MBA, Master of Divinity

• Originally from Tallahassee, Florida

John Roland, @jaroland74

Learning outcomes today. .

1. Recognize the need to actively engage one’s

nonprofit on Twitter.

2. Locate and perform one’s nonprofit Twitter

tools from their Twitter handle.

3. Formulate and organize content for one’s

nonprofit Twitter channel.

John Roland, @jaroland74

Social media is a super tool!

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Twitter Benefits . . .

Four main benefits:

• communication

• collaboration

• community

• collective intelligence opportunities

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John Roland, @jaroland74

2017

Twitter

Stats

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2017

Twitter

Stats

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Nonprofits can simply share

their unique value proposition

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Create Twitter lists

• #1: Monitor Competitors

• #2: Connect With Industry Leaders

• #3: Stay on Top of Trends

• #4: Engage With Employees

• #5: Create Lists for Events

• #6: Maintain Customer Relationships

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Twitter Analytics

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#Hashtag engagement

• Expand followers by engaging in common

interests. #GivingTuesday or #Adoption

• Engage in a live, ongoing conversation

like #SuperBowl2017 or #FSUvMiami.

• Engage in fellow convention attendees

commenting on speakers, breakouts,

networking, and best practices.

#BBK12UCJohn Roland, @jaroland74

Engage with popular influencers to grow

your Twitter Brand

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Twitter is a great tool in a crisis

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Measure what is

working (and not).

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Video on Twitter

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Twitter on Mobile

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Lists

Twitter on Mobile

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New

Tweet

Photo

on filePeriscope

live video

Periscope

live video

Engage with Twitter online

• RACE for the Orphans Twitter Handle

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What do you want to POST?

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What do you want to POST?

•P: People (Who do you want to reach?)

•O: Objective (What do you want them to

do?)

•S: Strategy (How to do it?)

•T: Technology (Implementing

Technology)

John Roland, @jaroland74

What do you want to POST?

• Why is this content included?

• Does my audience need to know this?

• Does my audience want to know this?

• How will this content make it easier for

my audience to make a decision or take

action?

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Provide balance in your

content

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Twitter Chat for Professional

Development Learning

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• Posted Questions (Q) by host, Answers

(A) by participants.

“All Tweets are public, and easily amplified across

audience segments—making it ideal for employee messages

to reach potential customers.”

Twitter customer service

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Personalize customer service

responses

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Learning outcomes today. .

1. Recognize the need to actively engage one’s

nonprofit on Twitter.

2. Locate and perform one’s nonprofit Twitter

tools from their Twitter handle.

3. Formulate and organize content for one’s

nonprofit Twitter channel.

John Roland, @jaroland74