Best practices: Communication strategies and tools
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Transcript of Best practices: Communication strategies and tools
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Best practices: Communication strategies and tools
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The context
The 2010 census is expected to find that 309 million people live in the US. No racial or ethnic category describes a majority of the population. Audiences are fragmented, media is fragmented.
We are living in a time when people are engaged in mulit-media and instant communications.
The “technology divide” between affluent white segments and minorities is shrinking much more rapidly than predicted.
Budgets are tight – Like most congregations, The Episcopal Church has no money in a marketing account: What they – and we -- have is a website, Facebook page and Twitter account.
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Q: On the web, where are the most conversations about the Episcopal Church?
1. virtueonline2. episcopalcafe3. babyblue4. cofe.anglican.org
Neilsen study commissioned by Office of Communications, The Episcopal Church
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Surprise! Lifestyle sites lead the Episcopal church buzz
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People talk about The Episcopal Church at specific moments or stages in their lives
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Communication strategies Communication strategies in Southern Ohio:in Southern Ohio:
Moving from either/orMoving from either/orto to
BOTH/ANDBOTH/ANDTo be effective, we must integrate print and To be effective, we must integrate print and
online technologies. online technologies. ALWAYS think: What is the best tool/medium to ALWAYS think: What is the best tool/medium to
deliver this content?deliver this content?
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Diocesan communicationsDiocesan communications
Print: Interchange -- only print piece distributed diocesan-wide. Cost: 34-cents to print and mail to 10,000 homes. Advantage: Goes into every home. Shares
stories of ministries, connects churches and resources. Refrigerator-value.
Disadvantage: May be used to train puppies.
Primarily internal (some external value)
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Website: www.diosohio.org
Website: www.diosohio.org
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Question: Question:
Who’s the primary audience
of the diocesan website?
Members of the diocese?
or
First-time visitors – Seekers?
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You have the statistics.
So what?
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Lunch discussions1.What opportunities do these statistics
reveal?2. What challenges?3. What changes need to be made on our
congregation’s website?4. How can we use Facebook to build
community (virtual and in-person)?5. Can you imagine a Lead Generation
strategy? What would you be doing?