Best practice bho
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Transcript of Best practice bho
Best practice for BHO
Lise Halskovwww.lisehalskov.com
Examples from OnlineHaj
Weekly show
• One hangout a week• Interviews or presentations
with online marketing experts
• Around 1 hour each• It’s free• Between 20 to 70 viewers
Why?
• I establish myself as the go-to place to find solid online marketing advice
• I collect lots of e-mails• My guests do a lot of the promotion• The YouTube videos bring in a lot of traffic• I get potential buyers for my own online
marketing services• I learn af lot!
Before the hangout
• I have designed templates for pretty much everything in order to save time and keep branding consistent (favorite tool: Canva.com)
• I plan the interviews 1-2 months in advance• I have started getting e-mails from folks who
would like to be on the show• Prepare your guests for the show (run tests)
Filling up the hangouts
• E-mails• Facebook events• Google+ events• Twitter, LinkedIn, Instagram• List of hangouts on website• Let your guests promote the event too
During the hangout
• Log on ½ hour before start• Speak with guest to make them feel
comfortable• Tjek that their presentation shows up right• Write welcome and chat with viewers – make
them comfortable with writing to you• Go on-line 5-10 minutes before start and get
the conversation going
After the hangout
• Trim the YouTube recording• Upload Custom thumbnail – write description
with keywords• Create visuals for the blogpost• Embed on the website and add links, etc• Promote the video – same channels as before• Send thank you and update to the guest and
ask them to promote the recording• Remember to add the new e-mails to your list
Important learnings
• It’s not self-explanatory how to log on for my guests
• You need to remember to tell your viewers that they might run into problems with Internet Explorer and occ. Safari
• Relax and have fun – your audience loves it• Just get started – as one of my guests on the
show puts it: Perfect is the enemy of done
Can I help you?
• www.lisehalskov.com• Google+• LinkedIn