Best of 2015 – marketing campaigns

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Transcript of Best of 2015 – marketing campaigns

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Every brand realized the importance of social media and included it as a part of their marketing initiative.According to Ernst and Young’s Social Media Marketing India Trends Study, 90% of Indian brands spend up to 15% of their annual marketing budget on social media.

To understand the best campaigns and what people liked, we conducted a survey, using Getinsights across demographics and the results have helped us gain a crisp understanding of a brand and its marketing campaigns. The survey was taken up by 500 respondents from across the country. Getinsights is a product by Airloyal that helps in getting insights and opinions through targeted mobile surveys from the 9 million user base of Airloyal’s ladooo app. Brands and Creative Agencies often use GetInsights to get consumer feedback and to benchmark with competitors – especially in terms of brand recall and campaign recall.

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gives you an idea about people’s likes and dislikes and their perception about various marketing campaigns of 2015. In an attempt to go viral and capture the market, most brands used multiple platforms to market their brand. While marketing is necessary, it is also important not to bombard people with a campaign. More than 65% of the respondents who took the survey feel bombarded by marketing campaigns on both traditional and new media. When we inspect the demographic, we understand that the campaigns performed better to a younger audience of between the age group of 18-21 and 22-25.

Amazon India’s #AurDikhao campaign was the most popular campaign amongst the audience. To showcase the variety of products on the e-commerce portal, the ecommerce giant introduced #AurDikhao Campaign. The ad saw hilarious situationsbeing portrayed with typical Indian consumer behavior, like the tourist family asking for more places to visit even if they are not on the map!  Majority of the people encountered the campaign on Television and on social media. The creative agency behind it was Orchard Advertising, a subsidiary of Leo Burnett. For more details https://getinsights.co/blog/