Laura Baddish

BEST MARKETING CAMPAIGNS EVERTHE TOP TEN

REVOLUTIONIZE YOUR BUSINESS

Laura Baddish

THINK SMALLVolkswagen:

Created in 1960,Volkswagen's "Think Small"campaign is the goldstandard to many marketingand advertising professionals.The confirmed thatcompanies should not sellproducts or services forsomething they are not.Consumers respond tohonesty.

Laura Baddish

JUST DO IT.Nike:

In the late 1980s, a fitnesscraze emerged, and Nikecreated this campaign tospeak directly to that cultureof embracing athleticchallenges. The sloganspeaks directly to the driveto push past limits, whileremaining short, sweet, andmemorable.

Laura Baddish

THE ABSOLUTBOTTLE

Absolut Vodka:

Absolut made its bottle themost recognizable design inthe world. It's the longestuninterrupted ad campaignever and comprises over 1,500separate ads. It illustrates theimportance of telling yourproduct's story as uniquely aspossible.

Laura Baddish

REAL BEAUTYDove:

The "Real Beauty" campaignhas been turning heads sinceit launched nearly ten yearsago. It's a simple but effectiveapproach to personamarketing. Dove designedads around a topic they knewwas sensitive but deeplymeaningful to theircustomers.

Laura Baddish

Marlboro:

THE MARLBOROMANThis campaign beganrunning as early as 1955. Itrepresented the power of abrand when it creates alifestyle around its product.Whatever you're sellingneeds to fit into youraudience's lifestyle - or, atthe very least, their lifestylethey wish the had.

Laura Baddish

Wendy's:

WHERE'STHE BEEF?This was a surprisinglygutsy approach, as thecompany targeted itscompetitors. The simplephrase "Where's thebeef?" directly accusedcompetitors of a relativelack of beef, and itquickly became anational catchphrase.

Laura Baddish

California MilkProcessor Board:

GOT MILK?This ad is revolutionarybecause it didn't target peoplewho weren’t drinking milk itfocused on the consumerswho already were. Get your audience to appreciate anduse your product more often.Transform them intoadvocates. Good marketingcan tell them why they shouldcontinue enjoying the productor service you already provide.

Laura Baddish

Clairol:

DOES SHE ORDOESN'T SHE?These ads didn’t want everywoman on the street preachingabout the product. Theywanted women to understandthat their product was so goodthat others wouldn’t be able totell if they were even using it.The lesson is that simplyconveying how and why yourproduct works is enough forconsumers. Showing is moreeffective than telling.

Laura Baddish

De Beers:

A DIAMONDIS FOREVERAt the end of the lastmillennium, this was widelydeclared the mostmemorable slogan of thetwentieth century. Theysuccessfully sold the ideathat no marriage is completewithout a diamond ring,turning a relativelyinexpensive product into anessential luxury.

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GREAT TASTE,LESS FILLING

Miller Lite:

The Miller Brewing company(now MillerCoors) used greatmarketing to create demandamong consumers whopreviously assumed light beercould not taste good. Theytackled the misconceptionhead-on and dominated alight beer market theyessentially created.