THE DANSETTES- BOYFRIEND EVALUATION

We also chose a style that we wanted to put in the video. Originally we wanted to use a retro effect, to help with a vintage 'Grease style' theme in the video. However, as we changed our story idea for the video, we decided to get rid of the vintage Grease style, at least mostly. However, we wanted to keep an effect on the video, to give it an indie style.

When we first sat down to plan our video and band profile we decided that we wanted to establish the song as by a kooky indie band. We then chose our band members to fit with this theme.

We used a colour motif throughout our work, even if it was only in bits. We used a slight hazy warm effect, 'Teal and Orange', on all our shots in the music video.

In addition to the music video, we made a website. We tried to reflect our bands style in the website: www.cookieoverlord.wix.com/thedansettes To continue our motif in our website, we chose an 'indie' theme; for the background, we used a landscape picture with a hazy colour effect over it- a typically indie image. We used lots of images that we had edited to also have a similar indie effect. We also used continuity in the font styles.Having the indie effect over all our products gave them continuity, so any of our target audience who had seen one of the products would probably find they liked the other products too, so the products as a whole appealed to the audience, without one of them changing styles and alienating audience.

We also combined these pictures into the digipack to keep up the indie motif.

On our website, we also did a link to our 'The Dansettes' twitter page, which similarly had an 'indie' background, and some of the same photos. Our twitter had a link to the website, and to the video on YouTube.This means by accessing one product audiences can access multiple products o are open to more exposure of the band.We put our music video on the website, on the homepage, and on the videos page.

We put an image of our digipack into the website so that people could be encouraged to buy it. This also linked the two products together.

In order to combine our products we linked them is so that someone finding one product would be made aware of others.

Another reoccurring image in our products was a record player. This was to link in with the slightly retro theme of the band, and the 'old-school' lo-fi style of the music. A record player was shown at the beginning of our music player, implying all the music in the video was played via an old-school method. The record player was then shown again in our digipack, as the back bit for our CD holder. This gave the effect that the album case was a 'record player', and the actual CD was a record, which again linked in with the retro theme. Similarly, instead of calling our Discography page Discography, we called it records, to keep up the idea that our music is retro and played through an old fashioned music method.

Although retro is old fashioned, its seen as fashionable, and is very marketable, whilst still being an alternative style.

The record image also links in with the name of our band- the Dansettes, the name of a brand of old record players; This name fitted perfectly with our retro theme.An old Dansette record player

The video is a narrative of the song so through the video the audience can see her problem, and feel sorry for her. They will hopefully also end up liking her as they can relate to the problem. In the video, both band members are also dressed in an indie style, instead of dramatic outfits such that pop stars often have in their videos. These clothes make the band more relatable, its something anyone could wear, and as theyre indie, are probably similar to the clothes that the audience would wear. We had to make the whole video seem as unscripted as possible (as indie ideals are often dont care, dont try hard), although in reality the outfits and movements were planned as carefully as any pop music video.

Another reoccurring theme throughout our products was making the band seem accessible and relatable. The band have songs about normal people problems such as Boyfriend, about pining after someone who doesnt like you back.

Not un-relatable like some pop stars

We put a fun profile for Zoe and Drake onto the website, so the audience could find out a bit more about the band members, and in turn, feel closer to them. We portrayed the singer, Zoe, as a lovely person, which would make the audience like her even more.

The pictures we took and used for our products also served to make the band appear accessible. They are quite intimate shots, such as a close up of the singer. They are also taken in normal places, such as a park, rather then in a studio, where only a celebrity would get their picture taken. In the digipack, instead of normal serious band photos, we had pictures of the two of them together having fun, which emphasises that theyre friends as well as band mates. This can also make the audience feel as if they could be in the band, which is another selling point- consume more of their products to find out how to be more like them!

Our main product was our music video. In this we presented the band as kooky. The main focus was the singer, Zoe, and she was the only person whose role in the band was established in the video.

The other band member, Drake, featured, but it is not clear that he is in the band. This shows that although it's a band Zoe is clearly the front woman and the focus is more on her. This idea is continued in the website and twitter, as there are more pictures of Zoe, although we decided it was fairer to have an equal amount of pictures of them on the digipack, as it shows they are a band. Single female artists can still be indie to audiences, but bands are more credible, and more fun. Similarly, by having a male and a female member the band can easier appeal to both genders- either for finding attractive or for feeling relatable to. To continue the indie theme we had chosen for the band, we gave them indie style clothing. The wearing of indie clothes was also present in the pictures we took and used for the website and the digipack. These indie clothes would appeal to the audience- as fans of indie music would most often dress in an indie style. Having 'normal' yet stylish clothing is yet another marketing point- buy more of their products so you can see more of their style, so you could dress like them- like indie band members!

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