BEST CHAR KUEY TEOW STALLS.

MEMBERS : DARREN LEE 0310710 HASIF ALIAS 0316413

LIM CHERN YIE 0315688 HAZIM AZIZ 0315773

CHUA WEI JIE 0316323

CHAR KUEY TEOW STALL THAT WE INTERVIEWED

THE “PENANG FRIED KUEH TEOW” IN KELANA JAYA, WHICH ALSO WELL-KNOWN AS AUNTY GEMUK’S CHAR KUEY TEOW.

CHAR KUEY TEOW STALL THAT WE INTERVIEWED

THE “AH LENG CHAR KOAY TEOW” IN GEORGE TOWN

BACKGROUND OF THE BUSINESS.

THE “PENANG FRIED KUEH TEOW” IS A 32YEARS OLD BUSINESS.

IT IS BEING OPERATED BY THE DAUGHTER OF THE FOUNDER.

WHILE THE AUNTY GEMUK IS ACTUALLY THE SISTER OF THE FOUNDER AND THE AUNT OF THE CURRENT OPERATOR.

IT IS HALAL

LOCATED AT THE RESTAURANT JAMAL MOHAMED AT KELANA JAYA.

BACKGROUND OF THE BUSINESS.

THE “AH LENG CHAR KOAY TEOW” IS A 36YEARS OLD BUSINESS.

IT IS A SECOND GENERATION BUSINESS, THE CURRENT OPERATOR IS THE FOUNDER’S SON.

HOWEVER THE FOUNDER IS NOT RETIRED, HE IS STILL SELLING CHAR KOAY TEOW AT AIR ITAM DURING THE NIGHT.

WHILE THE SECOND GENARATION OPERATOR IS SELLING AT JALAN DATO KERAMAT DURING THE DAY.

NUMBER OF EMPLOYEES – AUNTY GEMUK CKT

THERE ARE ONLY 3 WORKERS- THE COOK- THE OPERATOR- WORKER

NUMBER OF EMPLOYEES – AH LENG’S CKT

THERE ARE ONLY 3 WORKERS- THE OPERATOR / COOK- TWO WORKERS.

CUSTOMERS – AUNTY GEMUK’S CKT

NOT LIMITED TO ONLY CHINESE BUT ALSO OTHER RACES, FOR EXAMPLE, MALAY AND INDIAN.

BECAUSE IT IS HALAL, SO MUSLIMS FRIENDS CAN TASTE IT TOO.

CUSTOMERS – AH LENG’S CKT

ONLY LIMITED TO THE NON – MUSLIMS, FOR EXAMPLE, CHINESE AND INDIAN.

BECAUSE OF THE USE OF PORK LARD.

COMPETITORS – AUNTY GEMUK’S CKT

Aunty Gemuk’s Around 30 stalls in Petaling Jaya Focused competitors are not from business of CKT but stalls inside Restoran Jamal Mohamed Top 3

-Mamak Stall -Nasi Lemak Kukus -Curry Mee

COMPETITORS – AH LENG’S CKT

Ah Leng’s Competitor Around 47 stalls total in Penang. Top 3 Competitor

-Lorong Selamat -Sister’s-Siam Road

WHAT TO IMPROVE?

WHAT TO IMPROVE – AUNTY GEMUK’S CKT

SHOULD REDUCE THE USAGE OF OIL.

WHAT TO IMPROVE – AH LENG‘S CKT

SHOULD REDUCE THE PRICE AS IT IS TOO EXPENSIVE FOR JUST A PLATE OF CHAR KUEY TEOW.

Strategies

Features PresentationLocationPrice

Worldwide Feedback

Nature of the Market

Ah Leng Char Kway Teow

Has a few competitors.

Very dominant.

Practically controls the market of Char Kway Teow in the whole of George Town.

Aunty Gemuk Char Kway Teow

Has a few other competitors that are far away from her in terms of distance.

Very dominant.

Controls the market of the Char Kway Teow industry in the whole of the Klang Valley.

What nature are their markets?

Oligopoly

Monopoly

Both stalls are very dominant in the industry.

They have very few competitors.

They are not the only dominant stalls in the industry.

FUTURE PLAN

AS WE HEARD FROM BOTH BUSINESSES, THEY ARE CONTENT WITH THEY CURRENT STATUS AND THEY WOULD REMAIN THE SAME FOR THE TIME BEING.

THANK YOUCONTINUE WITH OUR

INTERVIEW VIDEO

REFERENCE

Bangsarbabe.com, (2014). Aunty Gemuk Char Kuey Teow @ Kelana Jaya. [online] Available at: http://www.bangsarbabe.com/2011/05/aunty-gemuk-char-kuey-teow-kelana-jaya.html [Accessed 4 Jun. 2014].

Food.yowazzup.com, (2014). Char Kuey Teow (Fried Kuey Teow) @ Lorong Selamat, Penang | Yowazzup? Food: Food Lover's Journey to Food Haven. [online] Available at: http://food.yowazzup.com/char-kuey-teow-fried-kuey-teow-lorong-selamat-penang.html [Accessed 4 Jun. 2014].

Hazmanfadzil.com, (2012). HAZMAN vs FOOD @ Restoran Jamal Mohamed KELANA JAYA. [online] Available at: http://hazmanfadzil.com/2012/10/15/hazman-vs-food-restoran-jamal-mohamed-kelana-jaya/ [Accessed 4 Jun. 2014].

Kenjunz-life.blogspot.com, (2010). Junning into the Walks of Ken: Ah Leng Char Koay Teow, Kafe Khoon Hiang @ Jalan Dato Keramat, Penang. [online] Available at: http://kenjunz-life.blogspot.com/2010/08/ah-leng-char-koay-teow-kafe-khoon-hiang.html [Accessed 4 Jun. 2014].

Ruxyn.com, (2013). That Cheras Girl (TCG!): Food: Famous Charcoal Char Koay Teow at Siam Road (Jalan Siam). [online] Available at: http://www.ruxyn.com/2013/08/food-famous-charcoal-char-koay-teow-at.html [Accessed 4 Jun. 2014].

Thompson, M. (2013). Malaysia eats: Eating char kway teow in Penang | The Malaysia blog. [online] Travelfish.org. Available at: http://www.travelfish.org/blogs/malaysia/2013/04/17/malaysia-eats-eating-char-kway-teow-in-penang/ [Accessed 4 Jun. 2014].

What2seeonline.com, (2014). Ah Leng Char Koay Teow & Lorong Selamat Char Koay Teow, Penang | What2See : Best of Penang Food!. [online] Available at: http://www.what2seeonline.com/2009/02/ah-leng-char-koay-teow-lorong-selamat-char-koay-teow-penang/ [Accessed 4 Jun. 2014].