Best Brand Communication Examples on Social Media

Wow Your Customer, Get New Ones

Social Media

Do&Dont’s

Best Practice (Shake Shack Turkey and Le Pain Quotidien Turkey)

What is Pointro?

Contact

Content

SOCIAL MEDIA

Consumers are on internet, on digital maps, on social networks… They find businesses on internet, read comments to understand what kind of place it is. They order and make reservations on internet.

Internet is Main Growth Driver

New

Customers

Customer

HappinessEngagement

Order Booking

Social Media

Social Media was a “nice to have” thing. Only major brands and and organisations had social media accounts and social media communications.

Today social media evolved into a “must have” thing. Not only major brands and organisations but also small businesses like cafes, restaurants have social media communication.

Everything on social media related to a business is actually a valuable asset. Unlike other assets online is forever. Thats why web presence is very crucial for businesses.

Feedback is the best start point to develop product and services thereby growing business. Consumers give feedbacks on internet, are you aware?

What todays consumer wants on Social Media?

feel special

be heard

get answer

Goal on Social Media: #EngagementSocial media is about creating meaningful conversation to develop mutually beneficial relationships. Engagement became one of the most important KPIs for marketing departments of companies.

One Way Brand

Communication

Two Way Brand

Communication

TV, Newspaper Billboard Ads

Hard to understand audiences’ expectations, thoughts and feelings

Reachable and Beloved Brand

Easy to understand the impact of the message on audience

Possible to take action fast

DO’s and DON’Ts

Set Your Goals

Create your own short term and long term goals such as number of follower, impression, like, comment, review…

Decide Platform

Know which social platforms are available to your business or organisation. Select only relevant ones.

Build Web Presence

Make web presence of your business accurate and consistent on all social platforms in terms of info, language, visuals.

Listen what your audience say about your business on social platforms and understand what they want to hear from you.

Know Your Audience

Plan

Decide what you will do on social media. Prepare your content which your audience is willing to repost and get engage with comments, likes etc.

DO

Be Honest

Establishing sincere relationship with audience requires honesty. Be honest about your product and services and excuses as well.

Be Human

People want brands to have personality. Be consistent with your posts, language, attitude on social media. Show you are online and following trends.

Be Patient

Be patient to get best results in social media. Remember ripple effect! The first circles are the hardest ones to achieve.

Respect what your audience think, believe, defend or love. Always stress that you respect to privacy.

RespectBe

Responsive

Audience on social media wants to get answer that’s why they reach you via social media at first.

DO

Catch Celebrities

BenchmarkVerify Brand

Accounts

Integrate Social Media Accounts

Follow Spelling Rules

Brands pay lots of money to celebrities /bloggers to share a post about their product, service or venue. Be aware when a celebrity shares a post and repost that sharing.

There is always another way of social media management. Monitor your competitors, their customers and communication between the two.

Verified accounts are trusted by audience more commonly and it is better for brand image, as well.

Integrate your social media accounts when appropriate and possible. Share an Instagram post on Facebook or add your Facebook page link on Twitter bio.

To establish corporate and professional look on social media requires efforts on spelling rules. Always take a second/third/forth look on what you share on social media.

DO

DON’T Afraid

DON’T Ignore

DON’T Delete

Never increase your follower number in inorganic ways such as creative and sharable content.

Don’t afraid to communicate. Dialog with audience does not make you valuable . It makes you reachable and beloved.

Do not ignore your audience. Acknowledge that they want to be taken serious. Reply them.

Never delete a comment left by your audience unless the comment includes racist, sexual or hate content.

DON’T

DON’T Be Fake

Best Brand Communication

Examples on Social Media

What is Pointro?

Pointro gives real results!

Have CRM DataEnchance Your Digital

Marketing Be Findable on

InternetPrevent Customer

Crisis

Grow Your BusinessEstablish Bonds with

Customer

Monitor How Your Employees Treat Your

Customers

Apply New Social Media Trends

What You Will Have with Pointro

1Monitor

Every customer sharing is monitored daily. Pointro

alerts in case of an important sharing or crisis

possibility emerges.

2Action

Engagement with customer. Customer

sharings are followed, liked. Thanks customer for their

sharing

3Report

Weekly and daily reports about customers and

customer sharings in your venue are sent.

4Reviews

Pointro tags reviews and comments about your venue, group them as

positive or negative and sends reports to you.

5Be Findable

Pointro makes sure that your venue is accurately positioned on map and

social networks.

6Website

Pointro manages a dynamic and social media friendly website with beautiful

reviews and visual sharings by your customers.

Pointro: Preferred by Successful Businesses

Thank You!www.pointro.com hello@pointro.com