Best Bingo Promo: Collection of Case Studies Best Bingo...

Are you ready to run a fun Bingo promotion in your town’s newspaper? Give us a call, and we’ll help you set one up today.

TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848

If you’re not much of a phone person, shoot us a message on our website. Either way, we’ll be in touch with you shortly.

Best Bingo Promo: Collection of Case Studies

Bingo promotions have helped countless newspapers and advertisers experience success in the print industry. But don’t take our word for it! Below, we have compiled three success stories that

demonstrate how one of America’s favorite pastimes has such a positive influence on newspapers, their readers, and their advertisers all over the country.

Want to get in on the fun? Read on, and learn how you can take advantage of BestBingoPromo.com, too.

Best Bingo Promo:Collection of Case Studies

http://bestbingopromo.com/contact/


TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848


2Best Bingo Promo: Collection of Case Studies

The Client:The Free Press is a newspaper in Mankato, Minnesota with a daily readership of 60,000. The newspaper’s circulation area covers a 60-mile radius and six different counties, including Blue Earth, Nicollet, Le Sueur, Brown, Waseca and Watonwan.

The Problem:With the advent of easily-accessible (and often free) digital media, print newspapers all over the world are struggling to retain members and advertisers. Mankato’s daily newspaper is no different. The Free Press Director of Circulation Denise Zernechel is constantly on the lookout for fun and interactive ways to increase The Free Press’ value for advertisers and readers alike, and she was also searching for ways to increase single-copy sales.

The Solution:Zernechel learned about Bingo promotions from The Free Press’ sister paper in Pennsylvania. She saw how Bingo promotions can increase a business’ visibility by putting their brand in front of tens of thousands of readers for weeks at a time – at an affordable price. Additionally, traditional Bingo is a popular hobby in the Mankato area, so Zernechel knew it would be a big hit with members. Providing readers with the chance to win a prize was just icing on the cake.

Case Study #1: The Free Press Captures Readers’ Attention, Increases Single-Copy Sales By 50% with Best Bingo Promo


http://blog.bestbingopromo.com/why-your-advertisers-should-sponsor-a-bingo-promotion

http://blog.bestbingopromo.com/case-study-the-free-press-captures-readers-attention-increases-single-copy-sales-by-50-with-best-bingo-promo

http://blog.bestbingopromo.com/case-study-the-free-press-captures-readers-attention-increases-single-copy-sales-by-50-with-best-bingo-promo


TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848



“We try to run a Bingo game each quarter,” Zernechel said. “We know how well the game is received because members call us often, wondering when the next game will begin.”

How It Worked:The Free Press teamed up with sponsor Tandem Bagels, a small locally-owned made-from-scratch bagel shop with two locations in southern Minnesota. They offered $10 gift certificates to the first 40 people who brought in cards with a vertical, horizontal, 4 corners and diagonal wins. They also opted for coverall Bingo which requires players to cover every number on their game card in order to win the prize. In this case, the prize was $1,000, and the daily numbers were published in the highly popular and widely read Marketplace Classified section of The Free Press.

“Selling the sponsorship was easy because the readers get so involved in the promotion, and the sponsor’s ad stays in front of their potential customers for up to ten weeks!” Zernechel explained. “We run the Bingo ad and daily numbers in the Classified section, which is also a plus for us since it’s such a popular section of our paper. It’s a very low-commitment for the advertiser financially - it’s a no-brainer, as far as I’m concerned.”

The Results:The Free Press experienced a 50% spike in single-copy sales on Sunday – the day the game cards were distributed in the newspaper. Many Mankato residents



TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848



were buying up to five newspapers at a time in order to get additional Bingo cards and, with more cards, increased odds of winning.

The Bingo promo has also been leveraged as a sales tool. The Free Press’ sales team nurtures potential customers into subscribers by offering an additional Bingo game card when purchasing a subscription. With the chance to win $1,000 on the line, many potential customers jump at the opportunity to get their hands on an extra game card!

But the Bingo promotion didn’t just positively impact The Free Press – Tandem Bagels experienced a huge spike in business. The local bagel shop not only increased their brand’s visibility immensely by getting their business information in front of thousands of Mankato-area residents, but the small bakery was also swamped with new customers as a result of free coffee coupons that were included on the Bingo game cards.

What It Means:If you’re looking for a new way to excite your readers, offer valuable advertising opportunities to local businesses, and give your community something to smile about, look no further. Best Bingo Promo is exactly what you need!

If you’re interested in getting in on the fun, let us know. We’d be thrilled to have you on board (no pun intended, of course).

The Free Press isn’t the only newspaper that has experienced so much success by running a Bingo promotion. Read on to learn about how The Indiana Gazette helped their game’s sponsor draw tons of positive advertising.


http://www.tandembagels.com/

http://www.tandembagels.com/



TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848



The Client: The Indiana Gazette is a daily newspaper in Indiana, Pennsylvania. In late 2013, the Gazette ran an eight-week Bingo promotion, coordinated by BestBingoPromo.com – a company with 15 years of experience in creating engaging promotions for newspapers -- and by every count, Bingo was a huge success for the newspaper. Not only did hundreds of readers play, the promotion was also a powerful marketing tool for the Gazette’s sponsors. The local sponsors received premium ad space on Bingo cards as well as serious brand engagement.

How It Worked:In September 2013, the Gazette included 13,550 Bingo cards from BestBingoPromo.com in their Sunday edition. For the Gazette’s advertisers, the benefits were clear. Each sponsor was prominently displayed on cards and every day, the Gazette published a call number that corresponded to a Bingo sponsor. Put another way, BestBingoPromo.com helped the Gazette create premium advertising space. Readers kept cards on their refrigerator or on the kitchen table during the eight week promotion, and then searched sponsor advertisements for Bingo numbers every day in the paper. That’s some serious brand engagement for sponsors.

Case Study #2: Newspaper, Sponsors and Readers Win Big with 8-Week, BestBingoPromo.com contest


http://blog.bestbingopromo.com/case-study-newspaper-sponsors-and-readers-win-big



TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848



The Results:Bingo was a huge success for the Gazette. More than 800 bingo cards were completed – or roughly 6.5 percent of the Gazette’s Sunday circulation -- and hundreds more attended the Grand Prize Drawing for the chance to win additional prizes from sponsors.

Bingo was also a big win for the Gazette’s sponsors. The Grand Prize Drawing was hosted at a local shopping mall, one of the contest’s sponsors, and the event attracted hundreds of potential customers. The grand prize of “Bingo Bucks,” which were redeemable as cash at sponsor locations, also helped drive customers to participating sponsor locations.

But Bingo was also a big win for the Gazette’s readers. Throughout the contest, the newspaper attracted participants by providing a grand prize of up to $1,000 in “Bingo Bucks,” which were redeemable at participating sponsor locations, and they also engaged Bingo players with weekly prize drawings. At the end of the contest, the newspaper hosted a Grand Prize Drawing and even more participants entered to win.

“This gives us the ability to measure the results of our marketing effort and share those results with potential advertisers,” said Ron Seckar, the Gazette’s circulation manager. “It’s a great story to share with our advertisers.”

The Challenges:For maximum participation, the Gazette invested early on in a variety of publicity strategies, including through newspaper columns and social media outreach. The Gazette also used sponsored ads – which provided an added benefit for sponsors both in exposure and increased contest participation.



TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848



Sustaining interest for the eight-week contest was another challenge for the newspaper. To encourage participation throughout the entire contest period, the Gazette held weekly prize drawings. And at the end of the contest, they encouraged attendance at the Grand Prize Drawing by requiring the winner to be there in person to receive the full prize, as well as offering additional prize drawings for Bingo players who attended.

BestBingoPromo.com Knows Success:BestBingoPromo.com has helped newspapers around the country create engaging contests for readers and develop premium advertising space. With 15 years of experience, BestBingoPromo.com knows what it takes for newspapers to host a meaningful contest that excites readers and attracts sponsors.

They’ve made it easy for newspapers, too. BestBingoPromo.com provides the game cards and ensures that the game runs smoothly. They also provide proven strategies for newspapers to conduct successful promotions. In a nutshell, BestBingoPromo.com has streamlined the promotion, creating a win-win for all involved. Readers have the chance to win prizes and are encouraged to buy and read the newspaper every day; advertisers gain tons of quality face-time with potential customers; and newspapers build brand loyalty with readers, drive single-copy sales and gain valuable data to share with potential advertisers.

A Great Promotion for Any NewspaperThe Gazette was excited about the success of the BestBingoPromo.com contest. “This is a ‘value-added’ benefit for current subscribers and a sales tool for single copy sales,” Seckar added. In the future, the newspaper has plans to continue its use of Bingo as a marketing tool.

Perhaps reading about the success of Bingo promotions in Indiana and Mankato is enough for you to understand how valuable these contests can be – and maybe you’re picking up the phone to call us right now! But perhaps those two weren’t quite enough. If you’re still not convinced that a Bingo promotion can benefit your newspaper, keep reading and learn about how The Press-Republican in Plattsburgh pulled a fledgling advertiser back in with BestBingoPromo.com.



TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848



Case Study #3: Press-Republican Newspaper Draws Top Advertiser Back In With Bingo Promotion

The Client:The Press-Republican is a daily newspaper in Plattsburgh, New York.

The Problem: One of the newspaper’s largest advertisers, Parker Chevrolet, was steadily decreasing its level of advertising. Press-Republican Circulation Director Jim Frenya needed to find a new way to ensure Parker Chevrolet’s newspaper advertisements were highly visible and, as such, highly valuable. But how?

The Solution:After learning about how Best Bingo Promo has helped other newspapers all over the country retain advertisers, Frenya decided to offer Parker Chevrolet the opportunity to sponsor the interactive newspaper game. The advertiser agreed to the sponsorship and experienced such phenomenal results that another Best Bingo Promo was requested immediately after the first one came to an end.

“The bingo promotion brought so much goodwill and enjoyment to Press-Republican readers and potential Parker Chevrolet customers that I had tons of people approach me to express their appreciation for the game,” said Rolla Parker, Parker Chevrolet owner. “It was very well worth the cost of sponsorship.”


http://blog.bestbingopromo.com/case-study-press-republican-newspaper-draws-top-advertiser-back-in-with-bingo-promotion

http://blog.bestbingopromo.com/case-study-press-republican-newspaper-draws-top-advertiser-back-in-with-bingo-promotion




TOLL FREE: 1 (800) 637-6929 PHONE: (330) 493-0848



How It Worked:Best Bingo Promo provided the game cards and made sure the game ran smoothly. Numbers were published in each of the Press-Republican’s daily papers, incentivizing Plattsburgh residents to purchase the newspaper, win the game and take home a cash prize.

Players who filled a row, column or diagonal were awarded $25 cash prizes, in addition, Parker Chevrolet offered a Gift certificate to each winner for “One Lube-Oil-Filter” while the first player to completely fill his or her game card was awarded $1,000.

“We’re always looking for ways to involve our readers,” Frenya said. “And we wanted to give not only our subscribers but our single-copy purchasers additional enjoyment through the paper.”

The Results:By sponsoring Best Bingo Promo in the Press-Republican, Parker Chevrolet’s advertisements were placed in highly visible sections of the daily newspaper. This frequency and placement increased Parker Chevrolet’s brand recognition while connecting the brand in people’s minds to a fun and exciting pastime. Win, win, win!

What It Means:Bingo is a highly popular game, and who doesn’t love winning prizes? In other words, what’s stopping you from running a Best Bingo Promo in your newspaper? If you’re concerned about finding a sponsor, take a look at the many winning reasons sponsoring a Bingo promotion is in any business’ best interests.

If you’re interested in getting in on the fun, let us know. We’d be thrilled to have you on board (no pun intended, of course).





Best Bingo Promo: Collection of Case Studies Best Bingo...

Documents

Transcript of Best Bingo Promo: Collection of Case Studies Best Bingo...