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Best Bet: Why You Should Go All-In With Content Marketing
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Transcript of Best Bet: Why You Should Go All-In With Content Marketing
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Best Bet: Why You Should Go All-InWith Content Marketing
Presented by:Ben Van Horn,
Director of Marketing, Talk Back Media
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Content Marketing
Content is King
Join the Conversation
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What are we learning today?
• Why Content Marketing?
• 5 Reasons to go All-In with Content Marketing
• Content Marketing That Works
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What is Content Marketing?
Developing compelling and relevant content that your customers need to know, in order to
achieve two goals:
1.Make their lives easier
2. Solve their problems
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“Don’t sell the steak. Sell the sizzle”
You are not selling a product or service, you are selling
VALUE.
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Traditional Media
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New Media
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Clutter
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On Demand GenerationOn Demand Generation
Buyer’s behaviors have changed, requiring marketers to adapt.
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Buyers have new ways to reject adsWhat have you done for me lately?
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The 2 Golden Rules
1. Solve Problems
2. Make Life Better
Buyers have new ways to reject ads
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The 2 Golden Rules
1. Solve Problems
2. Make Life Better
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Most Advertising
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Be Different
Put Your Customer First
Be Amazing
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Content Marketing helps Davids compete with Goliaths
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Cost Effective Solutions
Website
E-mail Marketing
Social Media
Blogs
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5 Reasons to Go All-In with Content Marketing
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#1 Build Relationships
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Create Ambassadors
Word of mouth
Customer reviews
Social Media recommendations
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#2 Generate Leads
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Opt-in Content
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VALUE-able Content
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#3 Be An Expert
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Be the trusted expert resource
Be a thought leader
Share your ideas
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Become a publisher
YOU
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#4 Furthers Your Social Media
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Do I need to pay attention to social media?
Years to reach 50 million users:• Radio: 38 years• TV: 13 years• Internet: 4 years• Ipod: 3 years
Facebook added 100 million users in less than
9 months!
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Social Media Use
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7 Essential Keys to Social Media
1. The Internet is the context, not your brand
2. Make a connection with your message
3. Address potential issues in real time
4. There needs to be a coordinated effort—consistency is key
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7 Essential Keys to Social Media
5. Find your fans and evangelists
6. Use customer comments to help make changes
7. Make it easy for customers to do business with you
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#5 Improve Customer Retention
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Keep your clients happy
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Become a publisher
YOU
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5 Key Tips for cashing in on Content Marketing
1. Identify the marketing objective
2. Clearly understand the customer’s info needs
3. Choose tactics and test as you go
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5 Key Tips for cashing in on Content Marketing
4. Repurpose the content into different formats
5. Make sure you are measuring your results
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Ben Van Horn
• [email protected]• Twitter: @benvh4• www.talkbackmedia.com/blog • 512-695-3193 mobile
Thank You!