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NEEV RACHNA

Natural Resource Development Programme

Water Conservation is important for domestic and agricultural usage. Our isfunctioning in tribal region which are distinguished as degraded for natural

resources due to deforestation & at the same time are neglected as well.

Worsening of natural resources in coincidence with poor agricultural practices

have contributed to widespread ecological insecurity and low level of

productivity of natural resources. However, local communities continue to be

critically dependent on their land for livelihood. Under the Natural Resource

Management programme, our organisation undertook following programmes:

Community Lift Irrigation System,

Water-shed Development Programme,

Water Resource Management and Agricultural Extension.

Above programmes were executed in functional areas during varied time

intervals.

Watershed Development:

Water is vital for survival, food security and sustainable livelihood of humans.

Wherever, in India, only about 30-35% of the total rain water is utilized, and

the rest is being wasted in floods, soil erosion and siltation of river beds and

reservoirs. Generally, the poor farmers who own poor quality land lack even

safe drinking water; water for irrigation is a far cry. Though, a massive

watershed development programme has been launched in the country; still the

poor need support of technology and resources to make better use of the

water. Over 40% of the agricultural land in India is located in arid regions, and

often, the farmers are not even able to recover their investments in

agriculture. In other regions, where rainfall is moderate or high, the farmers

are not able to make efficient use of the available water. Hence, this valuable

asset has turned out to be a liability. Due to improper water resources

management, over 25% of the villages are not able to provide year round

water supply. Hence our NGO will take up innovative projects by addressing

water resource development to strive for desired objective of drinking watersecurity, to boost agriculture & livestock production, particularly to benefit

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weaker sections of the community. Watershed is an area of land within which

all the rainfall it receives feeds into a particular drainage channel.

Agriculture Extension:

A large number of rural communities, we work with, are engaged in agriculture.

Land is their crucial source of livelihood and agricultural productivity is

generally low attributing to several factors.

Major reasons are low fertility of land, lack of sufficient water for irrigation,

limited resources to meet input requirements and inadequate knowledge about

improved crop production. Project intervention in the form of support for inputs

like seed and fertilizer combined with arrangement for irrigation and tillage

results in an immediate increase in output.

However, such gains may not be sustained over a longer term. Thus, we

emphasized on introducing sustainable farming technologies that farmers can

practice even after the completion of sponsored projects.

We will encourage BPL families to scientifically raise vegetable saplings and

produce healthy vegetable crops. Each preferred family is provided with a Kit

of vegetable seeds for all seasons. Exercise on vegetable nurseries was

provided to farmers. Each family filed has been used where they were growingonly Maize, Wheat & Gram respectively in Kharif & Rabi season. Earlier the

production was so low which could not even fulfill their grain requirement for a

year. Along with routine crops, farmers were also introduced with cultivation of

fruit plants such as lemon and papaya for gap filling in fields. It also enabled

them additional income generation.

Our mission is to develop...

An optimal mechanism for Rural Society, especially disadvantaged sections,

with commitment for sustainable livelihood & improved quality of life which is

achieved through different developmental programmes & effective application

of local resources in association with community.

Our mission

To develop an optimal mechanism for Rural Society especially deprived

sections, with commitment for sustainable livelihood & improved quality of life

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which is achieved through different developmental programs & effective

application of local resources in association with community.

Vision

Our Organisation happens to be a vision of youth zealots, with an altruist

approach. We strive for the following perspective for development:

To develop into a state level resource center for water resource

developmental sector.

To develop as a resource center for training and capacity building

especially in watershed management programmes and other relatedactivities for field functionaries of GO's/NGO's.

To design and implement rural livelihoods program in Rajasthan for

enhancing Rural Economy.

Having good contacts, liaison and working relationship with NGOs/GOs

and other leading institutions working for the cause of rural

development.

As a resource centre offer consultancy and training and capacity

building support to government and other NGOs in the participatory

technology development in NRM.

Objectives

We work for the cause and care of deprived rural societies and improve their

quality of life.

Our Organisation is integrating its programs and services, and consciously

moving from welfare towards development and long term sustainability for

tribal and rural communities. Community's active involvement and support in

rural development program makes the program sustainable.

The following are some of the unique methods which we will use for Marketing

Strategies.

Organizing events like haldi kum-kum (for women), Sathya Narayan puja

etc. to form an emotional bondage with the Volunteers. This helps them

reach the masses.

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Printing calendars with logos and mission of the NGO. This helps the NGO

reach the common man and spread awareness about their cause.

Mascots are used to spread messages which impact the common man.

(E.g. A mascot for spreading awareness on tree plantation drives.)

Annual programmes are telecasted on local cable channels. This helps them

spread their

Cause in a more effective way.

Following strategies we will adopt for fund raising.

Government and Institutional

Search request for proposal

Apply for Grant

Presentation and project visit

Answer Queries

Corporation Sponsorship and cause related marketing options

Individuals

Direct Mail

Face to Face

Telephone

Direct Response Advertisement

New Media and Events

We will do following things to make our programs competitive in a fast changing

world

We advocate firm social changes by adopting well planned, strategically and need

based approaches. Identifying the target areas and working for them is our major

goal.

Strategy and Approaches

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Promoting village institutions.

Bottom up planning process.

We believe in doing ourselves.

Using Participatory community based management approach. Develop liaison and Linkages with Government/donor/PRIs.

Capacity building of community and Practitioners.