Bert CravenEnterprise Architect, easyJet

@bertcraven

http://bertcraven.wordpress.com

bert.craven@easyjet.com

Every Cloud has an Orange Lining : How easyJet is making cloud

work

Servers Go Here

Planes Go Here

Growth

easyJet’s Cloud Story

Innovation

Value

• 3 Airports• 2 Countries• 2 Aircraft• 2 Routes

Main Airport

Other AirportGRO

WTH

• 130 Airports• 32 Countries• 204 Aircraft• 560 Routes• 1330 Flights/day• 50 M Seats/year

Main Airport

Other AirportGRO

WTH

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Routes PassengersEmployees RevenueAircraft Airports

Avg Annual Growth

Revenue 20.82%

Passengers 18.02%

Airports 16.75%

Routes 24.74%

Aircraft 19.60%

Employees 15.68%

An average of 20% per year for the last 10 years

GRO

WTH

Planes Go Here

Servers Go HereServers Go Here

GRO

WTH

GRO

WTH

Innovation

Delivery

Services & Vendor Management

* Business Process Outsource* Software as a service

* Managed Services* Cloud Infrastructure

INN

OVA

TIO

N

Image courtesy of Jeffrey Baumgartner - http://www.jpb.com/creative/innovationmachine.phpINN

OVA

TIO

N

INN

OVA

TIO

N

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

0%10%20%30%40%50%60%70%80%90%

100%

easyJet.com AvailabilityVA

LUE

Database averageBanking & Finance

MediaProfessional Services

GovernmentTelecommunications

Information TechnologyEducation

Health CarePharmaceuticals

InsuranceTransportation

ElectronicsManufacturing

Consumer ProductsUtilities

Construction & EngineeringHospitality & Travel

EnergyChemicals

RetailFood & Beverage ProcessingMetals & Natural Resources

easyJet

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%

VALU

E

VALU

E

• Our models for delivering IT and for innovation have only been sustainable, i.e. delivering good business value, up to a given point on our growth curve. Beyond that point we have had to evolve and find new models.

• For the first 10 years or so we took a very D.I.Y approach. This had maximum flexibility and was sustainable for an SME.

• From around 2005 we started moving to managed services. This was less flexible but more sustainable.

• Competition is hotting-up in our business sector and our continued expansion means we are competing in an ever-increasing number of markets

• We have to innovate faster and cheaper than ever before• The adoption of cloud perhaps signals another evolutionary

trigger point. We are buying back some of our flexibility and trying to find the next sweet spot in terms of sustainability and business value.SUM

MAR

Y

IN P

ROG

RESS

Sharing & Community

Game MechanicsAchievements & Rewards

Federated IdentitySocial Sign-On

Advanced Web Analytics

In-Channel Retail Analytics

IN P

ROG

RESS

Mobile Web iPhone Android Blackberry

iPad Other TabletsIN P

ROG

RESS

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