berlin.de - Four Years Experience

© Horst Ulrich, 13. November 2002

www.berlin.de - Four Years Experience

Horst UlrichDer Regierende Bürgermeister von Berlin- Senatskanzlei -Landesredaktion “berlin.de”Berliner Rathaus

10173 Berlin

Tel +49-30-9026 2540; Fax +49-30-9026 2285eMail: [email protected]

Horst UlrichDer Regierende Bürgermeister von Berlin- Senatskanzlei -Landesredaktion “berlin.de”Berliner Rathaus

10173 Berlin

Tel +49-30-9026 2540; Fax +49-30-9026 2285eMail: [email protected]

Barcelona, March 21th 2003


High Usage: High Usage:

Comprehensive Offer: Comprehensive Offer:

“berlin.de” in Figures“berlin.de” in Figures

- more than 90.000 pages- ca. 130 web-sites of administration

- ca. 15 Mio. pageviews per month- ca. 3 Mio. visitors


eGovernment – Main ObstacleseGovernment – Main Obstacles

- Insufficient knowledge of the new possibilities

- Inadequate expertise

- Fear of too excessiv demands

- High organizational and financial requirements at the beginning

- Insufficient knowledge of the new possibilities

- Inadequate expertise

- Fear of too excessiv demands

- High organizational and financial requirements at the beginning


Quid pro Quo ArrangementQuid pro Quo Arrangement

Private Operator:

establishment and operation of the entire platform

supplementing of the content

free basic Web pages

content-management tool

digital signature and e-payment

marketing and distribution

Private Operator:

establishment and operation of the entire platform

supplementing of the content

free basic Web pages

content-management tool

digital signature and e-payment

marketing and distribution

Land Berlin:

• Domain „berlin.de“

• official legimitation

• Land‘s content

• Interface to intranet

• Land‘s infrastructur

Land Berlin:

• Domain „berlin.de“

• official legimitation

• Land‘s content

• Interface to intranet

• Land‘s infrastructur


Problems Land ...Problems Land ...

• decentralization of IT-responsibilty

• favouring own web sites outside the “berlin.de” platform

• inadequate staffing levels and qualification

• restrictive view of security

• lack of interest and motivation on working level

• missing attention on the level of the political leadership

• much too optimistic business plans

• decline of the internetmarket

• obligation to supply a complete portal

• restriction of commercial activities by operating contract

• competition with the other Berlin portals

• lack of profitability

Problems Operator ...Problems Operator ...

Problems ...


Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme

Transaction-Oriented Business ModelTransaction-Oriented Business ModelE

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What Can be Saved ...What Can be Saved ...

Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme

berlin.de - Four Years Experience

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