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Be in a pouch? Should my product Flexible packaging can help gain market share for home and personal care products. Uncover the advantages pouches deliver over rigid bottles. Drive category growth and profitability Increase market share with more opportunities to use pouches, which deliver functionality that rigid containers cannot. Create visual differentiation on store shelves with packaging that stands out from your competition. Drive innovation to meet market trends Stay ahead of your competition with transformational packaging that meets the demands of the evolving consumer and caters to new buying habits. Minimize risk and reduce costs Augment your current packaging with a pouch format without a large capital investment. Eliminate unnecessary costs and keep risk low. 2 1 3 Benefits to consumers Benefits to you 47% of consumers say a home laundry product that’s easy to dispense is a priority. 1 Flexible pouches are easy to open, handle, pour, and empty completely and effortlessly which reduces product waste. Functionality 47 % 67% of consumers are interested in small bottles for sun care to take on the go. 2 Pouches are lightweight and easy for today’s on-the-go consumers to take with them, providing quick access at work, the gym, while traveling, in a purse or a beach bag. Convenience and portability 67 % Digital shoppers are driving change Ecommerce is exploding 5 But your products and brand are at risk Opportunity for your brand Total ecommerce has grown by 30% YOY 41% of consumers associate a product that arrives damaged with a negative view of the brand – not the shipping service. 6 Products are packaged and designed for the safety of the pallet and cannot withstand the unpredictable direct-to- consumer distribution chain. Innovation in primary packaging to flexible options allows your product to survive the direct-to-consumer supply chain Optimize for the consumer, not the retail shelf • Shattered and cracked caps • Punctured and broken bottles • Compressed trigger sprayers • Broken pumps Ecommerce + 30 % 41 % + 42 % CPG ecommerce products has grown by 42% YOY Ecommerce products Going green Reduce shipping and storage space by 96% vs. plastic bottles. 4 Reduce materials taking up space in landfills by 97% vs. plastic bottles. 4 Improve product to package ratio by up to 35:1 vs. rigid containers. 3 Decrease CO 2 emissions by up to 93% vs. rigid containers. 3 CO2 SOURCES: 1. Mintel; Brand Packaging – Household Packaging: The Future is in the Design and Label, 2. Mintel: Suncare, U.K. November 2014, 3. FPA, “Flexible Packaging: Less Resources. Less Footprint. More Value.” Case Study Brochure; U.S. EPA Municipal Solid Waste in the United States: 2007 Facts and Figures”; FPA/Battelle Memorial Institute Report on the Sustainability of Flexible Packaging, 4. Flexible Packaging Association, Lightweight Advances in Flexible Packaging, 5. 1010 Data; CPG Killed it in E-commerce in 2015, 6. State of Shipping in Commerce 2016 US Temando Go from concept to commercialization in months, not years. Ask us how. Call 800.544.4672 or email [email protected] FLEXIBLE POUCHES FOR HOME AND PERSONAL CARE PRODUCTS Common failures
Transcript of Benefits to you - Bemis Company › Bemis › media › Library › pdf › restricted › ... ·...
Be in a pouch?Should my product
Flexible packaging can help gain market share for home and personal care products.
Uncover the advantages pouches deliver over rigid bottles.
Drive category growth andprofitabilityIncrease market share with more opportunities to use pouches, which deliver functionality that rigid containers cannot. Create visual differentiation on store shelves with packaging that stands out from your competition.
Drive innovation to meet market trendsStay ahead of your competition with transformational packaging that meets the demands of the evolving consumer and caters to new buying habits.
Minimize risk and reduce costsAugment your current packaging with a pouch format without a large capital investment. Eliminate unnecessary costs and keep risk low.
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Benefits to consumers
Benefits to you
47% of consumers say a home laundry product that’s easy to dispense is a priority.1
Flexible pouches are easy to open, handle, pour, and empty completely and effortlessly which reduces product waste.
Functionality
47%67% of consumers are interested in small bottles for sun care to take on the go.2
Pouches are lightweight and easy for today’s on-the-go consumers to take with them, providing quick access at work, the gym, while traveling, in a purse or a beach bag.
Convenienceand portability
67%
Digital shoppers are driving changeEcommerce is exploding5
But your products and brand are at risk
Opportunity for your brand
Total ecommerce has grown by 30% YOY
41% of consumers associate a product that arrives damaged with a negative view of the brand – not the shipping service.6
Products are packaged and designed for the safety of the pallet and cannot withstand the unpredictable direct-to-consumer distribution chain.
Innovation in primary packaging to flexible options allows your product to survive the direct-to-consumer supply chain
Optimize for the consumer, not the retail shelf
• Shattered and cracked caps• Punctured and broken bottles• Compressed trigger sprayers• Broken pumps
Ecommerce
+30%
41%
+42%CPG ecommerce products has grown by 42% YOY
Ecommerceproducts
Going green
Reduce shipping and storage spaceby 96% vs. plastic bottles.4
Reduce materials taking up space inlandfills by 97% vs. plastic bottles.4
Improve product to package ratioby up to 35:1 vs. rigid containers.3
Decrease CO2 emissions by upto 93% vs. rigid containers.3
CO2
SOURCES: 1. Mintel; Brand Packaging – Household Packaging: The Future is in the Design and Label, 2. Mintel: Suncare, U.K. November 2014, 3. FPA, “Flexible Packaging: Less Resources. Less Footprint. More Value.” Case Study Brochure; U.S. EPA Municipal Solid Waste in the United States: 2007 Facts and Figures”; FPA/Battelle Memorial Institute Report on the Sustainability of Flexible Packaging, 4. Flexible Packaging Association, Lightweight Advances in Flexible Packaging, 5. 1010 Data; CPG Killed it in E-commerce in 2015, 6. State of Shipping in Commerce 2016 US Temando
Go from concept to commercialization in months, not years. Ask us how.
Call 800.544.4672or email [email protected]
FLEXIBLE POUCHES FOR HOME AND PERSONAL CARE PRODUCTS
Commonfailures
