Benefits of a Content Management System
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Benefits of a Content Management System
Josh Wise
VP Business Development
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About RezStream
• Established in 2005• Located in Denver, Colorado• 21 Employees
WHO WE ARE
• Software and Internet Services • Independent Properties Only• 100 Rooms or Less
WHAT WE DO
• Founders of RezStream Set the Tone• Hire Passionate Professionals• Education
WHY WE DO IT
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About Me
• Married 5 years, Together for 19
• 4 Year Old Daughter
• Born and Raised in Denver
• Sports Enthusiast (Denver Broncos )
• 5 Years at RezStream
• Oversee Sales, Marketing and Support
• Tricked into Adopting a Foster Dog
• Love Helping People
Josh Wise
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Overview
Why You Are Here• You Wear Multiple Hats• Staying on Top of our Industry is Time Consuming• Determine if a CMS Website is a Solution for You
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Overview
What We Will Cover• Static Website• Content Management System (CMS)• Advantages of a CMS Website• CMS Website Options• Website Tips for Today
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Static Website
What is a Static Website?
• Most Basic Website, i.e. HTML Coding• Quicker to Develop • Content Doesn’t Change
Cons of a Static Website
• Requires Web Development Expertise to Update• More Expensive to Maintain• Increased Risk to Business
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CMS Website
What are two of the greatest challenges facing
Innkeepers?
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CMS Website
A Content Management System is a computer program that allows publishing, editing and modifying content from a central interface. CMS websites typically aim to avoid the need for hand coding.
What is a CMS Website?
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CMS Advantages
• Stop Waiting on Someone Else• Nickel and Dimed – NO MORE!• No Design Experience Needed
YOU Are in Control
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CMS Advantages
• Update your Content• Write Blog Posts• Add Images & Videos• Promote Specials• Write about Local Events• Your Website Grows with Your
Business
Content is Like Produce – It’s Better When Fresh
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CMS Advantages
• Global Search• Events Calendar• Email Integration• Room Ratings• Guest Reviews• Google Maps• Google Analytics
Plug-In
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CMS Advantages
• Built in SEO Features for Simplicity
SEO-Friendly
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CMS Advantages
• Internet Access Required• Single Database to Update• Anytime, Anywhere from
Multiple Devices• No Special Software Required
Remote Access
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CMS Advantages
• Add Unlimited Users to Assist with Management • Different Permission Levels
Available
Play Nicely With Others
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CMS Advantages
• Get a Fresh Look for a Fraction of the Price
Fresh Design – Same Structure
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CMS Website Options
Customizable Look and Layout Predetermined Look and Layout
Customizable Features Feature Rich – Built ResponsiveSeveral Months to Design and Develop (60-90 Days) Rapid Deployment (Live Within 5-10 Business Days)Easy to Re-Theme Design Multiple templates to choose fromMore Costly – Typically a Sizable Deposit and Final Payment
Affordable – Little to No Setup Fee, Low Monthly Fee
Requires Developer to Maintain (New Features, Security, Support)
Maintenance, Training and Support Included
Custom CMS Template CMS
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Website Tips for Today
Conversions
Navigation
Visually appealing
Calls to ActionSpecials, Activities, GCs
Responsive
Newsletter signup
WEBSITE PURPOSE
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Last Slide Yippee
Thank you for your time. We appreciate the opportunity to share insight on CMS websites.
Reach Us
Phone: 866-360-8210 x1Email: [email protected]
www.rezstream.com