Benefits for lan's_partners_en

E-COMMERCE

BENEFITS FOR LAN’S PARTNERS

© 2014 Hooptap, SL. All rights reserved

Each time users interact with the app they will be rewarded. Posibble interactions:

Use location-based internet and mobile phone services to promote your shopping centres to nearby pedestrians

Check-in Users will have the opportunity of reporting their location once they get to the establishment. The check in will be linked to numerous social networking sites so that friends can see it. Moreover, this could help the different establishments promote their products to nearby pedestrians by sending them push notification as they are within walking distance of their business.



SharING INFORMATION

OF INTEREST Users could share information of interest with friends by: - Sending them an email - Publishing it on social networks - Sending them instant messaging

This information could be: - Offers - Products - New arrivals - Video Tutorials - Events - Location… By doing this their most social side is exhibited, being worthy of reward.



BUYING Purchases are the most valuable actions users can possibly make therefore they will be rewarded for buying on any of the establishments or directly online through the app.



EVALUATING Users can judge the different establishments, products etc. by voting and publishing their comments. This could help other app users have an approximate approach of the quality of the service in order to decide where and what they are willing to buy.



WATCH ONLINE TRAINING

TUTORIALS Watching online training tutorials will be worthy of reward.



CROSS-SELLING Establishments could suggest related products or services to those customers who are considering to buy something. The app could detect matching patterns and send push notifications for a complete purchase process. Customers who culmine the process will be rewarded. For example: dining out on an establishment’s restaurant and having an ice-cream afterwards on the same establishment’s ice-cream bar.

Moreover, establishments could reward users for making more complex actions which define behaviour habits, such as:



MULTIPLE CHECK-INS We could detect those users who geolocate on numerous occasions at the same establishment. A recurrent visitor should return home knowing how pleased the establishment is about him. An excellent customer just deserves excellent treatment.


1. Show the new products regularly and reward those users who most interact with them:

Examples: Developing game mechanics which

display the new products Suggesting users to publish how they

use the products

Encouraging users to vote/share their favorite items on social networks and reward them with points

1.- Enseñar colecciones cada vez que salen y premiar a los que más las han visto y más las han compartido y sugerido como utilizarlas juegos que tengan que ver la colección que voten los zapatos que más le gustan en RRSS o en la app y si salen premiados se los regalamos enseñar donde han salido los zapatos en las revistas

‘Upload a picture of how you combine your

Econika shoes and win a discount’.

EXAMPLES


2. Drive traffic to your website and generate online purchases:

Examples:

Announcing special offers which users must discover by browsing on the establishments’ website

Allowing an immediate purchase of their products by redirecting them from the app to the official website

2.- Como dirigir tráfico a la web y generar compras online que tengan que bucear en la web para descubrir cosas como utilizar la compra online

We have hidden some limited accesories with special offers on

our website…

If you find them they’re yours!

Go to website


3. Drive traffic to the establishments:

Examples Establishing push notifications with offers for users to collect at the

establishments Using user’s geolocation to send offers for those who are near the

establishments

3.- Como difigir tráfico a las tiendas geolocalización push para que vayan a la tienda a recoger su descuento

This game detects users who are near the stores in

order to attract them to go inside. They will have to

search the hidden garment and scan the QR code of the

product in order to win a discount.

Search the product and scan the QR code

near it in order to win a 50% off!

4. Cross-selling:

Examples Rewarding users’ purchases with other product

offers

Rewarding users’ loyalty with prizes

Allowing users to redeem their points to make gifts to other users of the app

Creating game mechanics whose reward is a gift to give to other users of the app.

4.- Como hace crosselling premiar la compra con descuentos de otros productos Premiar la fidelizacion con regalos de otros productos Que una usuaria pueda hacer un regalo a otra usuaria con lo puntos Que hay un juego cuyo premio sea regalar a alguien. Premio a la mejor amiga

Congrats! You have won a discount by playing with our

shoes. Continue looking gorgeous with the new handbag collection!

Shoe Game Handbag discount


50% off on the new handbag collection!

Search the ballerina


5. Perform special events:

Examples Challenging users to win specific badges in order to invite them to

special events: product launch, fashion catwalks…

Inviting those who obtained most points to special events

5.- Como realizar especial eventos a los que más puntos hayan conseguido o inventar bagdes especiales para estan acciones

Accept the

‘Spring-Autumn Badge’

challenge?

Obtaining this badge gives you

access to our VIP event!


6. Transmit the establishment’s philosophy and corporate social responsability encouraging users to join them:

Examples

Creating offers which donate money to those humanitarian concerns they are working with

Developing games which show their most human side

6.- Como comunicar la filosofía de la compañía y las acciones sociales que realizan e invitar a los clientes a que se unan

Map ¿Cuál de estas almohadas

corresponde con

‘Nature’?

¡Bien hecho!

¡Así da gusto dormir como marmotas!

Continuar

On which programs is childres’s fund ‘Dynamo working?

Art support

Orphaned Children

Protection of

at-risk children

Family Sports

¡Bien hecho!

Continue

Well done! Your next purchase will donate 15% to ‘Dynamo’

‘

THANK YOU

Benefits for lan's_partners_en

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