Bendigo Cbd Plan Appendices

8/18/2019 Bendigo Cbd Plan Appendices

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Appendices


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Appendix A: ConsultationReport


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COMMUNICATION STRATEGY

A Communication Strategy was developed to ensure that all parties had a number ofopportunities to participate in the study. Consultation undertaken throughout the study isoutlined below:

Steering Committee

To assist in the development of the Structure Plan a Steering Committee was established tooversee the project. The Steering Committee met during key milestones of the study.Members of the Steering Committee include representative from the City of Greater Bendigoand the Department of Sustainability and Environment.

Members of the Steering Committee are:

• Jan Boynton, City of Greater Bendigo, Director of Planning and Development (Chair)

• Cr Greg Williams, City of Greater Bendigo, Mayor (until November 2004)

• Cr Rod Fyffe, City of Greater Bendigo, Mayor (after November 2004)

• John McLean, City of Greater Bendigo, Chief Executive Officer

• David Beard, City of Greater Bendigo, Director Infrastructure Services

• Don Goldsworthy, City of Greater Bendigo, Urban Designer/Architect

• Brian Gould, City of Greater Bendigo, Executive Manager Economic Development

• Ross Douglas, City of Greater Bendigo, Manager Planning

• Marg Allan, City of Greater Bendigo, Manager Strategic Planning (Project Manager)

• Stuart Niven, Department of Sustainability and Environment, Director Urban Design

•

Stephen Carthew, Department of Sustainability and Environment, Senior ProjectManager, Networked Cities Region

• Prue Mansfield, Department of Sustainability and Environment, Regional PlanningManager

The role of the Bendigo CBD Structure Plan Steering Committee is to:

• Provide oversight of the project;

• Provide guidance to the project manager and consultant team, either at the SteeringCommittee meetings or via the Council’s Project Manager;

• Provide professional/technical advice on aspects of the project;

• Inform staff of the project, and be a conduit for their input;

• Assist in promoting the Structure Plan project and seeking opportunities for

implementation; and• Ensuring consistency with State Government policy.

Community Committee

The Community Committee has been established to allow a focused group representing awide variety of experience, perspectives and points of view to provide input into thedevelopment of the Bendigo CBD Structure Plan. The Community Committee met threetimes during the process of the study.

Members of the Community Committee are:

• Peta-Jane Brown

• Mike Butcher

• Dennis Carter

• Janine Coffey


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• John Hite

• Tony Knox

• Sue Parkinson• Debbie Plunkett

• Toni Riley

• Tim Rogers

• Kevin Slater

• Nancy Vaughan

Project Bulletins

A series of Project Bulletins will be produced at key milestones to provide the communitywith project information and updates. In September 2004 Project Bulletin No.1 wascirculated widely to traders, shoppers and visitors in the CBD. The Bulletin was posted

directly to land owners and occupiers within the CBD area, made available at the municipaloffices, Library, the Bendigo Market Place and on Council’s Internet web page. The Bulletinprovided information about the project and invited people to attend the Community Forumheld in October 2004.

Project Bulletin No.2 has been issued to coincide with the release of the Draft Structure Planand the exhibition of Draft Plan public display. The second bulletin includes a summary ofthe draft Plan for the Bendigo CBD and outlines how the community and stakeholder canprovide comments on draft directions before the Structure Plan is finalised.

The third bulletin will be circulated at the completion of the final Structure Plan.

Community Survey

A copy of the Community Survey was distributed with the Project Bulletin No.1. The purposeof the Community Survey was to help identify the key issues for the CBD. Council received395 survey responses. See below for a summary of the responses to the CommunitySurvey.

Interviews with Key Landowners/Developers

Interviews are being conducted with key landowners/developers so their views on key issuesare understood. Landowner, developers and stakeholders interviewed for the study include:

• Guy Family

• Gandel

• Myer

• Traders

• Tourism

• Bendigo Bank

• Sandhurst Trustees

• Bendigo Regional Institute of TAFE (BRIT)

• Latrobe University

• Bendigo Advertiser

• Department of Justice

• Victoria Police

• Hotel operators

• Local solicitors


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Community Forum

On 12 October 2004 a Community Forum was held at the Bendigo Town Hall building andwas attended by some 110 people who discussed issues and ideas for the study. Peopleattending the Forum broke into smaller groups around tables and were asked to respond toa series of questions.

1. What are the major challenges for the CBD?

2. What do you show visitors to the Bendigo CBD?

3. What would you change about the CBD if you had a magic wand?

Representatives from each table reported their responses back to the Forum. A summary offeedback at the forum is provided below.

Media

The Bendigo CBD Plan project has been reported in local press including a number ofarticles in The Advertiser, and interviews and discussion on the local radio station. Themedia coverage of the study has helped to raise community awareness of the project.

Community Survey Results

The first of in a series of three Project Bulletins was widely distributed throughout the CBDstudy area. As well as providing information about the study the Bulletin included aCommunity Survey seeking information about the community’s perception of the BendigoCBD and ideas for improvements.

A total of 395 responses were received to the Community Survey. Key findings of the

survey are:• The majority of responses to the survey were received from Bendigo residents (86.6%).

• Most people visited the CBD for work (88.34%) closely followed by shopping (85.3%).

• Almost half the responses (54.1%) thought the range of shops in the CBD was excellent.

• A large majority (92.8%) responded that they like heritage buildings.

• Only 24.9% thought public transport was convenient, with the most responses having noopinion on this issue (45.2%).

• Only 34.3% said they were able to find a car space where they needed it, with themajority of responses disagreeing with the statement.

• The majority of people (65.5%) agreed that the CBD was pleasant to walk and cyclearound.

• The majority of people (69.8%) felt safe in public spaces.• Less than half responded (44.8%) that they could find a suitable toilet when needed.

• A large majority (91.6%) said they could easily find their way around the CBD.

• The majority of responses (73.8%) thought the tourist attractions reflect Bendigo’squalities.

• The majority of responses (75.4%) liked to go to CBD restaurants and cafes.

• Only 31.9% responded that they liked going to the CBD nightlife (eg nightclubs, movies).

• The majority of responses (66.3%) thought there should be more greenery.

• Nearly half of the responses (40.1%) said they would consider living in the CBD if therewere more residential development opportunities.

Places that people like in the CBD include:

• Alfresco dining • Allan’s walk • Banjo’s cafe

• Clogs • Art precinct • Bath Lane


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• Rosalind Park • Hargreaves Mall • Library

• Fountain • Catherdral • View St precinct

• Bull St/ Old Town Hall/Old Post Office/ Pall MallPrecinct

• Tourist InformationCentre (former PostOffice)

Key ideas on how to improve the CBD include:

• Providing more car parking;

• Upgrading Hargreaves Mall;

• Improving public transport; and

• Providing community meeting places.

A breakdown of the response to the Community Survey is detailed below.

Community Forum Feedback Approximately 110 people attended a Community Forum held in the Bendigo Town Hallbuilding on 12 October 2004. A representative from each table reported on the responses tothe questions posed (below) at the Forum. Comments from each table were recorded andare detailed below.

Many of the issues raised at the Forum reinforced issues and ideas also raised in theCommunity Survey. Common responses to the questions are summarised below:

What are the major challenges for the CBD?

• Traffic congestion;

• Better public transport facilities and services linking with other public transport services;

• Giving priority to pedestrian movement and safety;

• Bicycle pathways and facilities;

• Provide services to cater for the large student population;

• Attracting residential development to the CBD;

• Update Hargreaves Mall;

• Preserve heritage buildings and landmarks;

• Providing more car parking;

• Provide more affordable car parking for workers;

• Protect important views and vistas;

• Weather protection for shoppers;

•

More green spaces and trees; and• Controlling the design new development to protect heritage places and views.

What do you show visitors to the Bendigo CBD?

• Deborah Mine

• Chinese Museum;

• Cathedral;

• Arts precinct;

• Rosalind Park;

• Tram;

• Cafes in Bath Lane and Bull Street;

• Galleries and antiques in View Street;• Shamrock Hotel;


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• Capital Theatre;

• Iconic old Post Office (now the Visitor Information Centre) and Court buildings; and

• Historic fountain.

What would you change about the CBD if you had a magic wand?

• Improve traffic circulation in and around the CBD;

• Improve the coverage public transport services;

• Upgrade Hargreaves Mall;

• Provide public transport facilities including park and ride facility and bus interchange;

• Provide multi storey car parks;

• Improve the loop road to discourage through traffic from traveling through the CBD andcausing congestion;

• More shops and activities on Edward Street;

• More events in CBD;

• Encourage restoration of heritage buildings including reinstate of verandahs;

• Open up blocked roadways;

• Relocate the cenotaph away from the fountain and improve the design of thesurrounding roundabout;

• Improve taxi ranks;

• Major night time attractors;

• Give more priority to pedestrian traffic;

• Either relocate cinemas or get more restaurants and cafes nearby; and

• Improve outdoor eating spaces.

People were given a dot sticker to place against their highest priority action for improving theCBD. The top five priority actions were:

• Improve traffic circulation in and around the CBD (20 dots)

• Improve the coverage of public transport services (16 dots)

• Upgrade Hargreaves Mall (14 dots)

• Provide public transport facilities, including a park and ride facility and bus interchange(11 dots)

• Provide multi storey car parks (8 dots)

Public Display of Draft Structure Plan

The draft Structure Plan was placed on public display before it was formally considered for

adoption by the Council. A Draft Structure Plan was on display from 27 June 2005 to 22 July2005 (4 weeks) in the Bendigo Library and Council Offices.

‘Listening Posts’ (staffed displays) were arranged at the Bendigo Library, MarketplaceShopping Centre and Hargreaves Mall.

Advertisements were published in the Bendigo Advertiser, and both the Bendigo Avertiserand Bendigo Weekly provided extensive articles regarding the content of the draft Plan.

Detailed presentations on the Draft Plan were given to representatives of governmentdepartments and agencies, council staff, community members, Bendigo Tourism and theHargreaves Mall Traders Association

The community has been actively participating in the consultation undertaken in the study. A

total of 67 submissions were received in response to the community consultations on theDraft Structure Plan. All submissions were assessed by Council and where appropriate


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changes have been made to the final Structure Plan to respond to issues raised in thesubmissions.


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Appendix B:Project Bulletin 1


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Appendix C:Project Bulletin 2


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Appendix D: Summary ofPolicy Framework

This appendix provides a summary of policies and studies relevant in the development of theBendigo CBD Structure Plan.

STATE POLICY

Melbourne 2030

The State metropolitan strategy provides a plan for sustainable growth for the next 30 years.The strategy is principally focused on the metropolitan area of Melbourne but also providesdirections for the development of important regional centres, such as Greater Bendigo.

Melbourne 2030’s five key directions are:

Direction 1 A more compact city.

Direction 2 Better management of metropolitan growth.

Direction3 Networks with regional cities.

Direction 4 A more prosperous city.

Direction 5 A great place to be.

The policies of Melbourne 2030 the particularly relate to the Bendigo CBD Structure Planare:

Policy 1.1 Build up activity centres as a focus for high quality development, activity andliving for the whole community.

Policy 1.2 Broaden the base of activity in centres that are currently dominated by shoppingto include a wider range of services over longer hours, and restrict out-of-centredevelopment.

Policy 1.3 Locate a substantial proportion of new housing in or close to activity centres andother strategic redevelopment sites that offer good access to services and

transport.

Policy 3.1 Promote the growth of regional cities and key towns on regional transportcorridors as part of a networked cities model.

Policy 4.4 Create opportunities for innovation and the knowledge economy within existingand emerging industries, research and education.

Policy 4.5 Encourage the continued deployment of broadband telecommunications servicesthat are easily accessible.

Policy 5.1 Promote good urban design to make the environment more liveable andattractive.

Policy 5.2 Recognise and protect cultural identity, neighbourhood character and sense ofplace.


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Policy 5.3 Improve community safety and encourage neighbourhood design that makespeople feel safe.

Policy 5.4 Protect heritage places and values.

Policy 5.5 Promote excellent neighbourhood design to create attractive, walkable anddiverse communities.

Policy 5.6 Improve the quality and distribution of local open space and ensure long-termprotection of public open space.

Policy 5.9 Protect coastal and foreshore environments, and improve public access andrecreation facilities around Port Phillip Bay and Western Port.

Policy 6.1 Increase the supply of well-located affordable housing.

Policy 6.2 Plan for a more equitable distribution of social infrastructure.

Policy 6.4 Develop a strong cultural environment and increase access to arts, recreationand other cultural facilities.

Policy 7.1 Ensure that water resources are managed in a sustainable way.

Policy 7.2 Reduce the amount of waster generated and encourage increased reuse andrecycling of waster materials.

Policy 7.3 Contribute to national and international efforts to reduce energy usage andgreenhouse gas emissions.

Policy 7.4 Reduce the impact of stormwater on bays and catchments.

Policy 7.6 Ensure that land-use and transport planning and infrastructure provision

contribute to improved air quality.

Policy 7.8 Promote the concept of sustainability and develop benchmarks to measureprogress.

Policy 7.9 Lead by example in environmental management.

Policy 8.1 Upgrade and develop the Principal Public Transport Network and local publictransport services to connect activity centres and link Melbourne to regionalcities.

Policy 8.2 Improve the operation of the existing public transport network with faster, morereliable and efficient on-road and rail public transport.

Policy 8.3 Plan urban development to make jobs and community services more accessible.Policy 8.4 Coordinate development of all modes to provide a comprehensive transport

system.

Policy 8.5 Manage the road system to achieve integration, choice and balance bydeveloping an efficient and safe network and making the most of existinginfrastructure.

Policy 8.6 Review transport practices, including design, construction and management, toreduce environmental impacts.

Policy 8.7 Give more priority to cycling and walking in planning urban development and inmanaging our road system and neighbourhoods.

Policy 8.8 Promote the use of sustainable personal transport options.


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Policy 9.1 Achieve better planning decisions.

Policy 9.2 Speed up resolution of appeals.

State Planning Policy Framework

The State Planning Policy Framework (SPPF) of the Greater Bendigo Planning Scheme setsout the State policy directions to be addressed in the Structure Plan. Key policy directionsrelevant to the study are:

Settlement Planning to ensure that a sufficient supply of land is available forhousing, employment, recreation and open space, commercial andcommunity facilities and infrastructure.

Environment Adopting environmental and resource management principles toachieve ecologically sustainable development (ESD).

Management ofResources

Planning to assist in the conservation and wise use of resources tosupport environmental and sustainable development in the long term.

Infrastructure Planning for development of physical and community infrastructurethat is efficient, equitable, accessible and timely. This includesefficient use of existing infrastructure.

Economic Well-Being

Planning to contribute to economic well-being of the community andthe State by fostering economic growth and development by providingland, facilitating decisions, resolving land use conflicts to build upon aplaces strengths and achieve its economic potential.

Social Needs Planning to recognise the social needs by providing for a range ofaccessible community services and facilities.

Regional Co-operation

Identify the potential for regional co-ordination when planning toachieve sustainable development and effective and efficient use ofresources.

Design and BuiltForm

To achieve high quality built form and architecture that enhances theliveability, diversity, amenity and safety of the public realm.Development should contribute to the local urban character andrespect heritage places.

LOCAL POLICY

Local Planning Policy Framework

The Local Planning Policy Framework in the Greater Bendigo Planning Scheme includes theMunicipal Strategic Statement (MSS) and local policies. The Council has prepared PlanningScheme Amendment C60 to update the LPPF to implement recommendations from thethree year statutory review and to take into account the completion of residential andcommercial strategies, the revised Council Plan and updated population statistics andprojections.

The Council has adopted the updated LPPF (Amendment C60). The amendment wasconsidered at a Panel Hearing in late 2004 – early 2005. Council have considered thePanel’s report on the amendment and will be making the recommended changes beforesubmitting the amendment to the Minister for Planning for formal approval.

Municipal Strategic Statement (updated version)

It is considered appropriate to refer to the updated MSS as this more accurately reflectsCouncil’s current polices and preferred direction for land use and development.


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The updated MSS provides key directions to be considered when developing the StructurePlan for the Bendigo CBD, including:

•

Recognise that the CBD is the major retail centre within the municipality and that futureplanning should reinforce and maintain this role;

• Promote high-density residential development within the central city;

• Requires new development to respect the heritage and neighbourhood character values;

• Encourage development that maximises transport choices;

• Ensure that open space areas are enhanced;

• Protect and enhance heritage areas;

• Seeks to develop tourism to enable Greater Bendigo to develop as a leading culturalheritage destination;

• Improve public transport; and

• Develop Greater Bendigo as a pre-eminent regional centre for education in Victoria.

Heritage Policy (updated version)

The Heritage Policy is also part of planning scheme Amendment C60 and providesdirections on the recognition and protection of heritage places.

OTHER STUDIES

City of Greater Bendigo Residential Development Strategy, Parsons Brinckerhoff,March 2004

The strategy has been developed to provide a clear framework for identifying what Bendigo’sfuture housing needs will be and how they will be accommodated over the forthcoming 27year planning horizon.

At 2001 Bendigo had a population of 68,715 in the urban areas, with another 7,129 locatedin immediately surrounding fringe urban areas, and a total population of 90,449 within theentire city. The projected population is estimated to rise to 38,390 by 2030. It is estimatedthat 18,900 new dwellings will be required to accommodate the increase in population.

The strategy incorporates five components for future residential development:

• Urban containment

• Core development

• Community focused development

• New development areas

• Satellite development

The study area is located within the Core Development area which also extends to coverland further north including the Hospital Precinct and the University Precinct located to thesouth of the study area.

Achieving residential development within the Core Development is a high priority. It isestimated that of the total population growth of 38,390, a total of 1,500 will beaccommodated within the Core Development area requiring some 954 new dwellings. TheStrategy identifies the proportion and type of housing within the Core Development area asfollows:


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Core Development - Dwelling and Population Distribution

Housing type Dwelling typeproportion ofpop

Pop per HH Dwelling total Pop

Shop top housing 30% 1.57 286 450

High densityapartments

60% 1.57 573 900

Multi unitdwellings

10% 1.57 95 150

Total 954 1500.

Source: City of Greater Bendigo Residential Development Strategy, Parsons Brinckerhoff, March 2004

Residential development within the Core Development area will primarily take the form ofhigher density multi level apartments within the Bendigo CBD. Opportunities will be providedfor 4-storey development and in some areas 5 to 6 storey. It is important that the higherdevelopments do not interfere with the vista of heritage buildings, neighbourhood characteror impact on existing residential amenity.

Shop top housing should be encouraged with the Core and may involve recycling andrefurbishment of existing under-utilised heritage buildings.

By focusing on higher density residential development within a selected number of precinctswithin the Core area, a critical mass of activity can be promoted. It is important that a rangeof supplementary land uses such a dining, entertainment and cultural uses be promoted toprovide a street environment active day and night. This will involve more effective

management of the needs of residents, including car parking management, protection fromnoise and privacy.

City of Greater Bendigo, Commercial Land Strategy, Ratio May 2004

The study provides an assessment of likely retail and commercial land requirements over theperiod 2004 – 2021.

Bendigo is an important regional city in Victoria with a municipal population of 90,000 peoplealso providing for the retail and commercial focus for a regional area of approximately90,000 additional people, stretching north and west to centres such as Echuca and Swan Hilland to parts of southern NSW.

The Commercial Land Strategy has found that:

• Bendigo CBD represents 57% of the retail and commercial floorspace in the City(excluding the Bendigo Marketplace)

• Bendigo Marketplace (16,000m2) and Centro Lansell Precinct (29,000m

2) are trading

strongly and represent 22% of the city’s occupied retail goods floorspace

• The Bendigo Marketplace and Centro Lansell have affected the trade performance of theCBD, although floorspace vacancy is low at 3.3%.

• The further consolidation of the CBD as the primary activity centre in the City is difficultbecause of a lack of large development sites, fragmented land ownership and heritageconstraints.

The Commercial Land Strategy identified the CBD (including Marketplace) as the primaryretail and commercial centre of Bendigo.


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Bendigo 2020 Transportation Strategy 1993

This strategy identifies strategic and regional scale road, public transport, and non-motorised

travel infrastructure projects and other initiatives designed to address the region’s medium tolong-term transportation needs.

Bendigo Roads, November 2003

In November 2003, Council released its Bendigo Roads study, which builds on the Bendigo2020 Transportation Strategy. Bendigo Roads aims to provide a strategic framework for thedevelopment of the Bendigo arterial road network.

Central Business District Car Parking Study, GTA Consultants, May 2004

The study has been prepared to review current day car parking demands and prepare astrategy for the provision of car parking in the CBD. The study concluded that the currentsupply of car parking in and around the Bendigo CBD appears to be insufficient. Existing car

parking spaces could be better managed to provide a greater number of short-term spacesnear the heart of the CBD. The study evaluates a number of possible locations for providingcar parks.

Bendigo Transport Interchange/Urban Design/ Master Planning Study, ARUP, July2003

The Bendigo Transport Interchange / Urban Design / Master Planning Study finalised by Arup & McGauran Soon (now MGS) in July 2003 was a joint project between the Counciland the Department of Sustainability and Environment to implement the objectives of theState Government’s Transit City program around the Bendigo railway station environs. Thestudy covers the public transport issues that are relevant to the Bendigo CBD. The overallobjectives of the Arup/MGS study were to:

• Develop an integrated planning and design vision for the area between the BendigoRailway Station and the Central Business Precinct that will facilitate the development ofenhanced transport links;

• Identify a suitable site and prepare concept designs for a proposed new businterchange; and

• Prepare a Master Plan for the Bendigo Railway Station precinct.

Entertainment Precinct Working Group, Key Findings (Draft), June 2004.

A Working Group was established in April 2004, to identify issues and possible strategies toaddress concerns about Bendigo’s Entertainment Precinct. The Working Group includedrepresentatives from the Council, Victoria Police, Licensees, CFA, the youth sector, BendigoTaxis Association and Bendigo Correctional Services. The Entertainment Precinct is definedin the Findings report as including seven blocks of the CBD, with Hargreaves Street forming

the central point. Ten venues currently operate as nightclubs or hotels within this area.

One of the primary issues of concern to the Working Group was community safety. TheGroup found that the incidence of crime within the Precinct was not particularly high,however the perception within the community that the area is unsafe was prevalent.

The Working Group developed an Action Plan, which included the following strategies ashigh priority:

• Investigate public transport options such as an ‘after hours’ bus on Friday and Saturdaynights, and improvements to the taxi rank operations.

• Review the liquor licensing policies within and outside the Entertainment Precinct

• Undertake a safety audit of the area

•

Review and upgrade the security camera system


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• Develop a calendar of events for young people, including the possibility of an underagenightclub venue

Young People and Public Spaces, Key Findings of the Working Group (Draft) July2004

A Working Group was established to consider and debate the activities and behaviour ofyoung people in Hargreaves Mall and other public spaces. To assist the Working Groupsunderstanding of relevant issues a survey was conducted with target population groups togain people experience and views of Hargreaves Mall and other public spaces. Populationgroups targeted in the survey were young people, traders and seniors. Key findings of theWorking Group are:

• Young people have an equal preference for spending time at Hargreaves Mall andMarketplace, while seniors have a definite preference for Marketplace;

• Seniors visit centres to shop, whereas young people recognise the places as a socialoutlet;

• All groups responded that they feel safe at Marketplace, but mixed reactions werereceived for Hargreaves Mall;

• In response to indicating the most serious concerns, all groups listed offensive behaviouras the highest. Young people ranked young people’s behaviour second and not enoughseating third. Traders also ranked young people’s behaviour second and fear of bikesand skateboards third. Seniors’ ranked fear of bike and skateboards and not enoughseats equal second and third.

• Groups indicated a concern about groups of people congregating in the Rotunda, but thecongregation of young people was not a major issue for traders or seniors. Tradersrecognising that young people were predominantly customers.

Goldfields Regional Tourism Development Plan 2004 – 2007, Tourism Victoria

Tourism Victoria has developed the Goldfields Regional Tourism Development Plan 2004 –2007 to implement strategies and directions outlined in Victoria’s Tourism Industry Strategy2002 – 2006. Victoria is divided into seven regions; Bendigo and Ballarat are included in theGoldfield region as level one destination.

Key regional attractions located in Bendigo are:

• Bendigo Art Gallery;

• Golden Dragon Museum;

• Bendigo Tramways Museum;

• Central Deborah Gold Mine;

• Talking Tram;

•

Bendigo Pottery and Interpretive Centre;• Shopping for smaller antiques, collectibles and fine arts shops in View Street;

• Bendigo Easter Fair.

The Plan identifies the following opportunities for the region:

• Capitalise on the fast trains;

• Develop other special interest tourism e.g. heritage preservation or architecture;

• Continue to develop tourism products based on the history, heritage, arts and culturalstrengths of the region;

• Increase investment in tourism marketing through uniform targeted local governmentspecial or different rates in the region; and

• Encourage the private sector development in a range of heritage tours for both the

domestic and international markets, linking townships and public land historic attractions;

• Improving interpretative signage;


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• Develop a point of difference in promoting high quality food and restaurants; and

• Develop civic infrastructure to be visitor friendly.

Major opportunities identified in the Plan for Bendigo include:

• Investment in 3.5 to 4 star hotel and conference facilities to increase the region’s shareof overnight travel. Some prospective sites are Crown and Council owned land requiringlocal government coordination;

• While overnight stay numbers in Bendigo are increasing more investment is needed innight product to grow the overnight yield. Tourism Victoria is to assist Greater BendigoCity Council to explore this option further; and

• Development of a Master Plan for the Bendigo Chinese Precinct.

Streetlife Report – Bendigo Central Business Area Retail Precinct Development Plan,May 2003

The Retail Precinct Development Plan detailed in this report looks specifically at HargreavesMall and surrounding streets including adjacent frontages of Pall Mall, Williamson Street,Queen Street and Mitchell Street. The plan examines traders’ perceptions of the precinct,focusing on issues such as public transport, carparking, safety and visual amenity. It alsoexamines customers’ perceptions in terms of why they visit the area and the generalstrengths and weaknesses they see with the precinct. A marketing plan is devised withstrategies focused on:

• Emphasising the precinct as the city’s main shopping destination,

• Improving public transport,

• Strengthening the retail offer through a tenancy mix,

• Creating a safe environment and changing the perception of Hargreaves Mall;

• Encouraging retailers to develop individually and as a group; and

• Creating an experience for regulars, visitors and traders through a program of specialevents

Bendigo Cbd Plan Appendices

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