Benchmarking report for Social Media Marketing - ITC Personal Care
Benchmarking for Social Media: Get Social Brevard Presentation
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Transcript of Benchmarking for Social Media: Get Social Brevard Presentation
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Social Media Benchmarking
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measure an internal process against an external standard
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Engagementthe act of being captivated and motivated
Should not be based on a single “like” but an ongoing conversation
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4.3 million
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52,222 likes 14,872 shares
July 28
288 likes2 shares
August 5
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80,705 likes 25,711 shares
August 7
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He had 2.3m likes/shares/comments in the last 10 days!
Wed. August 8th
1. What was his team worried about? Newsfeed.
2. What was he testing?Everything.
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Are they a Facebook - Roamer?Zombie?
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ZombieLike pages then disappear
RoamerLike it...participates sometimes
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Engagement Rate Formula
= % of engagement
LikesFanbase
Comments Fanbase
SharesFanbase
+ +
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George Takei 2.3 m4.3 m
53%=
10 days
SocialBakers.com
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80% of posts should be on what your fan base has interacted with - liked,
shared, viewed.
20% is the business goal target.
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Partnerships
July
884904
97%=
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ActionLikeTakePost
WatchShopVisit
Share See
OrderTag
PromotionalEnteroffer
winnerevents
sweepstakesfree
discountcouponcontest
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Lead the Roamers and Zombies
Do you like this?
Let us know ___?
Did you order your___?
Have you seen it yet?
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2.3m likes/shares/comments in 10 days
Wed. August 8th
testing
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Be more interesting.
Pay Facebook.
or
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In social media there is no waiting.