Lewis Shields' (Touch Creative) presentation at Mumbrella's Health & Wellness Marketing Summit.
Ben Shipley's (Spectrum Group) presentation at Mumbrella's CommsCon
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Transcript of Ben Shipley's (Spectrum Group) presentation at Mumbrella's CommsCon
WHAT CAN THE PR INDUSTRY LEARN FROM KUNG FU PANDA?
Ben ShipleyManaging Director, Spectrum Group
Comms Con 2017@benshipley
Why does the PR industry need to learn from anything, let alone an animated panda with sick martial arts skills?
Our clients are under more pressure than ever to show the
impact of their function at a business level
“It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with her obsessive drive to survive, to be admired, to succeed, to love, to take care of her own.”
Bill Bernbach
“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.”
Edward Bernays
Media, advertising and digital agencies are co-opting PR
language to explain the future of marketing
Consider how you work with the agencies that have
traditionally made up the mix, as well as the newer players in
the ecosystem
2017 will see spend on data-driven marketing across both B2B and B2C companies double.
Winterberry Research