Ben Scott-Robinson - Interactive narrative and mobile
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Transcript of Ben Scott-Robinson - Interactive narrative and mobile
![Page 1: Ben Scott-Robinson - Interactive narrative and mobile](https://reader033.fdocuments.us/reader033/viewer/2022052619/555a8581d8b42abb628b4dd7/html5/thumbnails/1.jpg)
Interactive
narrative and
mobile
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Soap operas – Brands and narrative
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Interacting with a story
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Immersive theatre - Punchdrunk
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Taking it further
• Put it in the real world
• Making use of discomfort and intrigue
• Blur real life and game play
• Physical locations
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How mobile fits in
• Location based interactions and Mapping
• Augmented reality
• A well placed call or SMS
c/o AR Invaders - Japan
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• Find out what interests the core audience• Draw them in
How to tell an interactive story
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• Make the hook too good to be true
How to tell an interactive story
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How to tell an interactive story
Make it real
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• Provide a good call to action
How to tell an interactive story
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• Introduce the villain
How to tell an interactive story
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• Don’t forget the vamp
How to tell an interactive story
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• A short, breathless chase
How to tell an interactive story
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• A thrilling finale
How to tell an interactive story