Ben Page's slides from the Intergenerational Commission launch
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Transcript of Ben Page's slides from the Intergenerational Commission launch
Version 1 | Internal Use Only© Ipsos MORI
Version 1: Public
Paste co-brand logo
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Fragmented Times – Generational Strains?
Click here to insert cover image
Ben PageChief Executive, Ipsos MORI@benatipsosmori
© Ipsos MORI
Global anxiety about millenial generationChinaIndia
BrazilTurkeyRussia
S AfricaS Korea
JapanTotal
ArgentinaPoland
AustraliaItaly
GermanyCanada
GBSweden
USSpain
BelgiumFrance
81%
49%
45%
41%
40%
35%
34%
34%
34%
31%
31%
30%
29%
24%
23%
20%
19%
19%
16%
13%
7%
11%
19%
18%
18%
31%
26%
29%
24%
32%
23%
15%
34%
30%
26%
38%
27%
22%
27%
24%
8%
32%
37%
41%
29%
47%
40%
37%
42%
37%
45%
42%
56%
42%
46%
54%
43%
54%
62%
60%
69%
Better
Worse
Total
Great Britain
To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents’ generation, or will it be about the same?
1
2
3
4
5
6
8
7
T
9
10
11
12
13
14
15
16
17
18
19
20
Base: 16,039 adults across 20 countries (1,000 GB), online, 3-17 Sept 2013
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April 2003
November 2011
February 2016
43
23
22
45
42
22
12
35
54
% Higher/better % Lower/worse
When they reach your age, do you think today’s youth will have a higher/better or lower/worse quality of life than you / their parents’ generation, or about the same?
Growing anxiety about the young’s future
Base: 1,001 British adults 18+, 13th – 16th February 2016Source: Ipsos MORI
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Total
Generation Y (18-35)
Generation X (36-49)
Baby Boomers (50-69)
Pre-war generation (70+)
53
33
41
67
81
13
18
15
8
6
32
47
43
21
9
% Better % Worse
To what extent, if at all, do you feel that your generation will have had a better or worse life than your parents’ generation, or will it have been the same?
Generation Y are the least positive about the prospect of a better life than their parents
Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
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Financial (net)
More difficult to buy own home
Less secure work
Less well paid work
Increased cost for university education / student debt
Higher rental costs
End of final salary pensions / less generous pensions
More difficult to find work
Lifestyle / Health (net)
Mental health
Wider issues (net)
Slower / no economic growth
Government support (net)
Lack of investment in public services
Less support from government in benefits
64
36
24
25
18
8
6
7
18
9
17
8
20
13
8
Thinking about adults aged 35 or under
living in Britain today, in which ways, if any, do you feel their lives are or will be harder
than the lives of people from their
parents’ generation? Is there anything
else?
Base: 1,001 British adults 18+, 13th – 16th February 2016
TotalHousing and work the key reasons under 35s feel life harder for them
70%
44%
29%
26%
15%
13%
11%
6%
25%
11%
19%
7%
16%
10%
10%
18-35
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...Work-related issues
...Housing-related issues
48%
39%
52%
57%
44%
45%
Aged 55+ Aged 35-54 Aged 18-34
Thinking about adults aged 35 or under living in Britain today, in which ways, if any, do you feel their lives are or will be harder than the lives of people from their parents’ generation?
Generation Y themselves are more concerned about work-related challenges than housing
% mentioning…
Overall score 48%
Overall score 47%
Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
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All data points represent > 200 responses
“How much do you agree or disagree that … the creation of the welfare state is one of Britain's proudest achievements.”
% Agree
Different generations may also have different expectations
Source: British Social Attitudes
00 01 02 03 04 05 06 07 08 09 10 11 12 130%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Pre war (before 1945) Baby boomers (1945-65) Generation x (1966-1979) Generation y (1980-2000)
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Fragmented Times – Generational Strains?
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Ben PageChief Executive, Ipsos MORI@benatipsosmori
