Ben & Jerry’s

How does Ben & Jerry’s reflect and affect American culture?

Ice Cream History• 4th Century B.C: Roman emperor Nero

• Ice and fruit• King Tang of Shang, China

• Ice and milk

• China->Europe (Italy & France)• Europe->U.S.• First ice cream parlor: NYC (1776)• Nancy Johnson: hand-crank freezer

(1846)

Ice Cream & America

• America’s most beloved comfort food

• Busy & Stressful Lifestyle• Serves to relieve stress• America=fast-paced

• Obesity• Coldstone Creamery:

• 397g vanilla=920 calories; 54g fat

Ben & Jerry’s History

• Bennett Cohen & Jerry Greenfield (Brooklyn; 1951)

• Met in Jr. High-Merrick, LI• Penn St. – ice-cream making

course• $8,000 + $4,000 (loan)

History continued…

• Known for community-oriented projects• Free outdoor movie nights• Free cones on anniversary

• Franchised in U.S.• Now globally

• Ben & Jerry Foundation• Values-led capitalism• Unilever takes over (2000)

Role Model

• Celebrities• Athletes• Musicians• Actors

Why are these people role models?Answer: They have qualities that fit

personal definitions of perfection.

Defining Perfection

• Unique to individual• Dictionary.com: The quality or

condition of lacking nothing essential to the whole

• My thoughts:• Impossible• Strive for perfection

A Corporate Role Model

Corporate Social Responsibility!

Ben & Jerry’s Dream

• Middle-lower class• Parents were refugees• Rise to success• Everyone loves ice cream!• Priorities & Obligations to Society

B&J Ice CreAmerica

Chocolate, Vanilla, and Strawberry: the local names in town; the creators Ben & Jerry wear the king-of-ice-cream crowns.

I first can find in music, Dave Matthews' Magic Brownies, And after that you pick, New York Fudge Chunk's brand new county.

From dairy aisle to music style, We scream for Grateful Dead. We mourn a while Then eat Cherry Garcia late in bed.

With mobster scenes on the movie screen, The Gobfather's a sure classic. Fossil Fuels can sure be seen In the period jurassic.

Liberty, diversity: America's favorite themes; A coffee swirl and chip cookie In foreign Dublin cream.

I crave the craze of sweet-tooth treats Home to our red, white and blue. Behind all of America's feats; Ben & Jerry's was there too.

Conclusion…

• Ice cream’s impact on America• Comfort food• Reflects lifestyle

• Ben & Jerry’s:• American Dream• Taking risks• Corporate Social Responsibility• Role-model

“One Sweet World”Nine planets around the sun

Only one does the sun embraceUpon this watered one

So much to we take for granted

So let us sleep outside tonightLay down in our mother's arms

For here we can rest safely

If green should slip to grayWould our hearts still bloody

beatIf the mountain crumble away

And the river dryWould it stop the stepping feet

Take all that we can getWhen it's done

Nobody left to buryNobody left to dig the holesAnd here we will rest safely

One sweet worldAround this star is spinning

One sweet worldAnd in her breath I'm

swimmingAnd here we will rest in peace.

“Ice Cream”

Your love is better than ice cream

Better than anything else that Ive tried

And your love is better than ice cream

Everyone here know how to fight

And its a long way down

Its a long way down

Its a long way down to the place

Where we started from

Your love is better than chocolate

Better than anything else that Ive tried

Oh love is better than chocolate

Everyone here knows how to cry

Its a long way down

Its a long way down

Its a long way down to the place

Where we started from...

The End!