Ben Glass Presents - Attorney Marketing Strategies · aTTOrneYS Like JiM DODSOn Of CLearwaTer,...

Ben Glass Presents

The GreaT LeGaL MarkeTinG

MiSSiOn: To locate and rescue the attorneys who, for whatever reason, have lost their way (or never knew which way to go) or who have been victimized by what i call the marketing vultures (the Yellow Pages reps, TV and radio reps and others whose only advice is to buy more, more, more—no matter what the results).

This is the conference for lawyers who are fed up with traditional marketing and the traditionally bad results it produces.

This is the conference for the lawyers out there who have researched Great Legal Marketing over the years, maybe even requested some of my CDs or reports, but never went that extra step and joined the GLM family or decided to attend one of our national events.

hOw we GOT TO ThiS POinT

As I was thinking about and planning for the Rescue Mission, I was struck by the number of lawyers we’ve helped over the years. Lawyers who just needed a nudge. A spark. A game plan. A map. Lawyers who simply needed to know that there was real opportunity out there and that true success was within reach. They just needed to know the secrets.

Warning

This event sold out in freezing

cold Chicago last December

Back ByPoPular DemanD

The no SmarT LaWyer LefT Behind reScue miSSionGLMreSCueMiSSiOn.COM | SePTeMber 8, 2011 | new brunSwiCk, nJ

PaGe | 2

Three years ago, Jim Dodson sat at a Great Legal Marketing conference and wondered, “how in the heck am i going to do all of the things they are telling me to do?” but he was blown away by what he heard and made a commitment right then and there to begin plowing through his marketing to-do list and implementing the strategies that ben Glass and the GLM team had just revealed.

aTTOrneYS Like JiM DODSOn Of CLearwaTer, fLOriDa.

When Jim first became familiar with Great Legal Marketing back in 2007, he limited

his marketing to building relationships with noncompeting lawyers and getting their

referrals. He had been with a big law firm for many years until he left in 2001 to start

his own practice. As a sole practitioner, his clients were mostly coming from referring

attorneys, but he was paying them a huge percentage of his fee for the referral. While

his practice was successful, he knew there was another way to reach out to the clients he

wanted without falling back on Yellow Pages or billboards.

He wondered how he could possibly compete with the mega firms in Florida that were

spending millions on TV and radio. And he wanted to take more time off so that he and

his wife Pam could travel and make regular visits to their two grown children living on

the West Coast.

Fast forward to 2011. With the help of Ben Glass and Great Legal Marketing, Jim now:

� Takes one week off every month.

� Has achieved his ideal work/life balance.

� Is #1 on the Web for virtually every search term he wants to be found for despite not having a marketing budget anywhere near that of the mega firms in his area. (Jim credits Pam with much of this success; she joined Jim at the firm 24 months ago and focused on building up the firm’s Website and adding the content that is making a huge difference in their rankings.) Take a look at www.JWDodsonLaw.com.

� Has positioned his law firm to support his life instead of his law firm running his life.

The no SmarT LaWyer LefT Behind reScue miSSionGLMreSCueMiSSiOn.COM | SePTeMber 8, 2011 | new brunSwiCk, nJ PaGe | 3

for the past three summers, brian has been able to take extended vacations with his wife and three kids without missing a beat in his practice. in fact, brian’s convinced that he’s become a better lawyer and does a better job for his clients as a result of his newfound ability to get away from his practice and refresh his mind and body.

aTTOrneYS Like hOuSTOn MariTiMe aTTOrneY brian beCkCOM

Brian used to think that to be a good trial lawyer, you had to work 80-hour work

weeks, get home at 9:00 every night and work weekends, too. Vacations, if they

happened at all, were short.

So, what changed?

Brian recently sent me a very cool note in which he thanked me and wrote that he

never would have been able to spend the time he’s spent with his family without the

lessons taught by GLM.


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Attorney Bob Battle saw significant changes in his practice within just 18 months of abandoning traditional means of broad-spectrum marketing (Yellow Pages, billboards, bus benches with his face on them) and adopting the Great Legal Marketing approach and philosophy,

aTTOrneYS Like riChMOnD Dui aTTOrneY bOb baTTLe

Before GLM, Bob competed with the 93 other DUI attorneys in his area. His top

selling point? Lowest price!!!

Within just 18 months of abandoning traditional means of broad-spectrum marketing

and adopting the Great Legal Marketing approach and philosophy, Bob:

� Saw his incoming client volume skyrocket.

� Tripled his income.

� Raised his fees to become the most expensive DUI attorney in town.

� Cut the hours he was working almost in half.

� Had clients driving hundreds of miles to pay him a huge “consulting fee” before he

would decide whether or not to accept their case.

� Has amassed hundreds of thousands of dollars worth of free publicity through

the effective use of video, blogging, social media and an amazing lead generation

website.

are YOu a Dui/TraffiC LawYer? a


attorney Charlie hofheimer, a divorce and custody lawyer from Virginia beach, Va, has parlayed what he has learned from GLM into one of the more successful family law practices in the country. now, he’s showing others exactly how he does it as he heads up the GLM family law niche coaching program.

are YOu a faMiLY Law aTTOrneY? a

aTTOrneYS Like VirGinia beaCh faMiLY Law aTTOrneY CharLie hOfheiMer

There’s probably not a better example of the “niches to riches” concept than Charlie

Hofheimer. Having always been a strong advocate for women, Charlie dedicated his

family law practice to divorce for women only and has seen his practice grow by leaps

and bounds.

And once he applied the GLM techniques to his practice, well, the results speak for

themselves:

� Charlie’s website had over 9,000 visitors to it just last month.

� He’s had three successive years of more new clients each year in the middle of a

recession.

� He has enjoyed record higher income in each of the past three years. (His firm

even settled a $37 million lawsuit in 2007.)


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Jim brown, a St. Louis, MO, bankruptcy attorney, now heads up the Great Legal Marketing bankruptcy niche coaching program and boasts a staff of five attorneys, 20 support team members and two marketing assistants. but, things weren’t always so good…

are YOu a bankruPTCY aTTOrneY? a

aTTOrneYS Like ST. LOuiS bankruPTCY aTTOrneY JiM brOwn

Before becoming an attorney, Jim worked at General Motors and actually went

through a bankruptcy himself. Using the lessons he learned from that experience and

knowing that he could always better himself, Jim finished law school and opened his

firm, Castle Law, just one year after getting his law degree.

Starting out with nothing more than a card table, a folding chair and a boom box

radio, Jim eventually built a very good practice, but he always knew that it could be

great. He just had to figure out how to get there. Then he stumbled upon Ben Glass

and Great Legal Marketing and:

� Learned right away that he had to implement really fast.

� Quickly adopted the information marketing approach of GLM and wrote several

books and developed cds and other products as well.

� Started to see how educating his prospective clients was working because they

were asking him better questions and they had a clearer understanding of what

they were up against with a bankruptcy claim.

� Increased firm revenues by 50% after joining GLM.

� Has set big revenue goals that he fully expects to hit in the next five years.


Dave frees, a highly successful probate, trusts and estates attorney near Philadelphia, Pa, now heads up the GLM coaching program for his practice area.

Like many attorneys in his practice niche, Dave found himself working a ton of hours, stressed, missing out on important family events and not really seeing the types of high-value clients he was seeking, but then...

are YOu a PrObaTe, TruSTS anD eSTaTeS aTTOrneY? a

aTTOrneYS Like PhiLaDeLPhia PrObaTe, TruSTS anD eSTaTeS bankruPTCY aTTOrneY DaVe freeSThat all began to change when Dave started implementing systems and processes specifically designed to improve his practice. And once Dave discovered Ben Glass and Great Legal Marketing through an introduction from Dan Kennedy, Dave’s practice really exploded.

Dave realized the huge power and impact that a mastermind alliance with like-minded individuals (like Ben) could have on his practice. Applying the GLM-style marketing philosophy and approach to his practice, Dave now:

� Is able to take a month to six weeks off to travel with his children and wife.

� Has more of his most profitable clients, works less hours and does the work that he loves.

� Is regularly booked solid four to six weeks in advance.

� Is almost always booked with clients who have pre-selected him.

� Has significantly and repeatedly raised his prices without resistance.

� Has a website that constantly sends a steady stream of quality leads and prospects.


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whaT DOeS ThiS Mean fOr YOu?

I don’t list these examples to imply that GLM conferences offer some sort of magic

potion for success; they do not. But what we do unequivocally offer is a clear-cut road

map and directions on how to succeed. A road that hundreds of lawyers have now

taken to become a part of the GLM family.

But…

It takes hard work.

It takes commitment.

It takes patience.

It takes a willingness to adopt a new way of

thinking.

It takes all those things and more and anyone who suggests otherwise is a liar.

But in the end, it produces real results.

So, as we set out to design the curriculum for the one-day rescue mission, we put

together a conference entirely different in some ways—

from our intensive, national events.

but for every Jim Dodson, bob battle, brian beckcom, Charlie hofheimer, Jim brown or Dave frees, there are thousands of other good, hard-working lawyers who’ve been left behind. Lawyers who just need to be shown the way. Lawyers who would benefit immensely from looking over our shoulders.Lawyers who join those “marketing list serves” and ask questions like, “Do you like the color of my new logo?”

Lawyers packed in at our recent Summit


ThiS Year’S One anD OnLY One-DaY reSCue MiSSiOn…

� Takes place in New Brunswick, New Jersey–just the second ever Great Legal

Marketing conference event to be held outside of the state of Virginia.

� Is the only one in the country spearheaded by a practicing personal injury and

medical malpractice attorney. An attorney who is in the trenches every day, who

understands what it’s like to take on the insurance industry and medical profession.

An attorney who knows exactly what it takes to build a meaningful, profitable law

practice from scratch.

� Is ridiculously inexpensive to attend,

especially compared to the money you are probably wasting on TV, radio, Yellow

Pages (Ugh!) and every other scheme out there.

� Features the most intense, real-world marketing training and instruction out there.

� Outlines an A to Z success plan for attendees to get more of the types of cases they want.

� Shows attendees how to garner more respect and trust for themselves and our profession through education-based marketing.

� Illustrates how the Web and social media have changed everything and how you need to position yourself for 2012.

� Shows that if you are still running “regular” television ads, you’d better get some body armor because you are about to get run over.


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iS ben GLaSS a huCkSTer?

It’s funny, you know, that even after all of these years, there are still some folks out

there who consider me a huckster.

(Go to YouTube and search for, “Is Ben Glass a huckster?”)

The lawyer who wrote the huckster letter is right about one thing–I am helping

lawyers build their brands. But in doing so, I am also helping lawyers build better,

more profitable practices and serve their communities more effectively.

“I can honestly say this GLM conference has been the best program

I’ve been to in my professional career (my whole life really). But

beyond just providing the how-to of the marketing program, you’ve

opened me up to a greater realization which is the mindset that

the ‘extraordinary people’ have. Having the marketing system is

a great tool–but combining it with the realization that there are

no limits and the motivation to be one of those extraordinary people is going to create

unbelievable results.”

“I truly believe your statement that ‘you are the average of the 5 people you hang out

with the most.’ So just to be in the presence of you, your speakers, and all the others who

attended was life changing in itself.”

“I expected to get some nuggets of wisdom from the conference (that’s what I usually

take home from most others). What I did not expect is to be “thanking you” for the

opportunity to be at something that I paid to attend. It really has been life-altering, both

professionally and personally. Thank you.”

JOSh MYerS | MYerS inJurY Law


whY haVe SO ManY LawYerS been LefT behinD? Good question. We’ve

heard lots of excuses over the years from lawyers who haven’t been riding the GLM

wave:

� Virginia is just too far for me to travel.

� I’ve been to marketing conferences before, but I heard the same old stuff each time.

� GLM conferences are too expensive.

� I’ve been to marketing conferences before, but I never implemented.

� I shouldn’t be marketing; I’m a lawyer.

� I can’t be away from my office for more than a day.

� I pride myself on getting cases without “advertising.”

� The stuff Ben teaches is too advanced; I need to learn the basics first.


PaGe | 12

SO, hOw DOeS The GLM “nO SMarT LawYer LefT behinD” One-DaY reSCue MiSSiOn TaCkLe ThOSe COnCernS?

� The 2011 Rescue Mission is practically a stone’s throw from New York City and features an easy flight into Newark Airport from anywhere in the country.

� Believe me when I tell you that there is not another conference out there that delivers so much critical marketing information for such a small investment.

� Since it’s a streamlined, single-day event, you can attend the Rescue Mission and only be away from your practice for 24 hours.

� Fact is, most of what we teach at our national conferences is advanced. It’s complex. Many of the attorneys that come to our other conferences are already doing tons of marketing and are looking to take their campaigns to higher levels. The Rescue Mission is designed as a primer, as a foundation. Here, you’ll learn the basics and the fundamentals and develop an understanding of exactly what it will take to grow your practice.

“Ben’s seminar was eye-opening for me. The seminar is full of specific instructions on how to implement a unique, creative marketing plan. In my view, the only risk would be to miss this conference. The web marketing, book publishing and newsletters, with easy to use vendors and tools to implement them, were worth the price of admission. I wholeheartedly recommend this seminar."

JOhn fiSher | MeDiCaL MaLPraCTiCe Law


ThinGS are TOuGh aLL OVer

If you’re thinking that it seems tougher to market your law practice nowadays, you’re

exactly right. It’s much more complicated now than it’s ever been.

There was a time that you could hang your shingle, maybe put a small ad in the local

Yellow Pages, then do a great job for your clients, and you could expect to make it.

That’s not the case now. Unless you…

� Understand how the Internet has profoundly and permanently changed the landscape for law firms competing for cases.

� Accept that social media is here to stay and is an integral part of an overall marketing strategy.

� Incorporate video into your marketing campaigns.

� Are educating your prospective clients with useful, topical information that speaks to the issues and problems they are dealing with.

� Are building an ever-expanding list (or herd) of clients and staying in touch with them through consistent, automated contact.

� Have developed and cultivated a mindset of success.

…you will not succeed in today’s ultra-competitive environment.


“When I started my firm in the mid-‘90s, I struggled like many lawyers do. I was working long hours. I was frustrated with many of my clients and felt like I had to take every case that came through the door. My cash flow was terrible. My family was mad at me because I was at the office so much.

Something had to change.

I researched everything I could find to help me market my practice. What did I find? A whole bunch of expensive stuff offered up by non-lawyers who had never come within a hundred yards of a courtroom or ever dealt with an insurance company which was hell-bent on denying legitimate claims and shortchanging policy holders.

So, I decided to build my own unique, out-of-the-box marketing strategy. One that scoffed at traditional advertising (“just get your name out there”) and focused, instead, on educating prospective clients–about cases similar to theirs, about the law, about whether they even needed a lawyer–all with an eye toward building up my credibility as the wise man at the top of the mountain…a trusted resource to turn to when someone had questions or needed help understanding and protecting their rights.”

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i’Ve been There


iT’S a baTTLe-TeSTeD anD PrOVen SYSTeM ThaT we wiLL TeaCh YOu aT The “nO SMarT LawYer LefT behinD” One-DaY reSCue MiSSiOn

You will learn:

� An amazing strategy that enabled me to control ALL TEN POSITIONS on ONE YouTube results page for keywords related to personal injury claims.

� The major mistakes that most lawyers make with their marketing.

� The three things you could do today, even if you have little or no money to start.

� Eight essential Web basics that every lawyer must be doing.

� How to create raving fans (and hang onto them for life).

� The latest keys to using social media sites like Facebook, Twitter and LinkedIn successfully to market your practice.

� How to think like an entrepreneur and develop the proper mindset.

� How to take one idea and use it at least six different ways in your marketing.

� The essential elements of effective video marketing.

Remember, these are tips, strategies and tools that lawyers usually pay up to $3,995 to learn at our national conferences.


PaGe | 16

SiGn uP earLY

The 2011 One-Day Rescue Mission in New Jersey will sell out quickly just as the

Chicago Rescue Mission did…and that one was held in snowy, cold December

between two major holidays!

Make your hotel reservation early! Additional information on room reservations

will be emailed to confirmed attendees of the “No Smart Lawyer Left Behind” One-

Day Rescue Mission. Rooms will be limited, so book early.

GLM niche leaders in a Q&Awith Summit attendees


1 00% PLuS GuaranTeeHere’s the deal: If you find that you are not completely satisfied at the end of the day, simply track me

down, look me in the eye and let me know what you were unhappy with, and we’ll refund all of your

money. We’ll even reimburse up to $500 of your documented travel expenses. You have absolutely

nothing to lose.

See you there,

P.S. Act fast to secure your seat – we are limited to just 100 primary attendees.

P.P.S Disclaimer required by the Federal Trade Commission:The results mentioned in this letter are not typical. Brian, Jim, Bob, Charlie and Dave are winners and are in that rare 20% of all small business owners who take action on the things that they have learned. While many Great Legal Marketing members have had tremendous success in growing their practices, there are others (perhaps even a majority) who, having heard everything the lawyers mentioned here heard, go back to their offices and keep on expecting a different result while doing the same old thing they were doing yesterday. They think that attending a seminar or buying a “toolkit” will change their lives. They were looking for the “magic purple pill” and I don’t have it. There is a reason why the world breaks down into winners and losers and it has nothing to do with the quality of the materials we present at our conferences, mastermind meetings and coaching calls and in our monthly newsletter. These guys have seen the same thing that everyone else has seen.


PaGe | 18

THE GREAT LEGAL MARKETING The No SmarT Lawyer LefT BehiNd reScue miSSioNDECEMBER 2, 2010 | CHICAGO, ILLINOIS | WWW.GLMRESCUEMISSION.COM

WWW.GLMRESCUEMISSION.COM | PAGE 1

7:00 AM

8:00AM - 8:06AM

8:07AM - 9:00AM

9:00AM - 9:30AM

9:30AM - 9:50AM

9:51AM -10:59AM

11:00AM - 12:00PM

Registration Opens and Exhibit Set-up

Introduction

Break

Effective Lawyer Marketing—What Are We Really Trying to Do? It’s Not What You ThinkIn this Opening Session, Ben Glass lays out an entirely new way to think about lawyer marketing—forget the marketing vultures and the industry norms… it is time to implement great legal marketing.

Five Years In—How the Top GLM Lawyers Have Achieved Significant and Lasting SuccessThis session is a showcase of the actual efforts and real world results that the top GLM MasterMind Members have been experiencing. It can be done by anyone who is willing to put their attention and energy into great legal marketing. In this session, we see what those who have done it have achieved and how they did it.

If Only Your “Internet Marketing Partner” Understood This (But Maybe You Can Explain it to Them):Dominating the Internet in Your Market Tom Foster lays out exactly how the internet can be used to dramatically change the amount and quality of cases that come to you. The internet is the Silver Bullet that everyone wants and few know how to use. The strategy is outlined in detail in this session.

From Headlines to Follow Up: How to Create the Great Legal Marketing System for YOUR practice, No Matter What Your Niche - Ben Glass outlines how to organize and install your marketing and offers, and then he outlines the critical follow-up processes that must be used to get the results you want and need. This is the key to getting the cases you want to convert from prospects to clients.

AGENDA


SePTeMber 8, 2011 | new brunSwiCk, nJ | www.GLMreSCueMiSSiOn.COM

aGenDa

7:00 aM

8 :00 aM - 8 :06aM

8:07aM - 9 :00aM

9:00aM - 9 :30aM

9:30aM - 9 :50aM

9:5 1aM - 10 :59aM

1 1 :00aM - 12 :00PM


THE GREAT LEGAL MARKETING The No SmarT Lawyer LefT BehiNd reScue miSSioNDECEMBER 2, 2010 | CHICAGO, ILLINOIS | WWW.GLMRESCUEMISSION.COM


7:00 AM

8:00AM - 8:06AM

8:07AM - 9:00AM

9:00AM - 9:30AM

9:30AM - 9:50AM

9:51AM -10:59AM

11:00AM - 12:00PM

Registration Opens and Exhibit Set-up

Introduction

Break

Effective Lawyer Marketing—What Are We Really Trying to Do? It’s Not What You ThinkIn this Opening Session, Ben Glass lays out an entirely new way to think about lawyer marketing—forget the marketing vultures and the industry norms… it is time to implement great legal marketing.

Five Years In—How the Top GLM Lawyers Have Achieved Significant and Lasting SuccessThis session is a showcase of the actual efforts and real world results that the top GLM MasterMind Members have been experiencing. It can be done by anyone who is willing to put their attention and energy into great legal marketing. In this session, we see what those who have done it have achieved and how they did it.

If Only Your “Internet Marketing Partner” Understood This (But Maybe You Can Explain it to Them):Dominating the Internet in Your Market Tom Foster lays out exactly how the internet can be used to dramatically change the amount and quality of cases that come to you. The internet is the Silver Bullet that everyone wants and few know how to use. The strategy is outlined in detail in this session.

From Headlines to Follow Up: How to Create the Great Legal Marketing System for YOUR practice, No Matter What Your Niche - Ben Glass outlines how to organize and install your marketing and offers, and then he outlines the critical follow-up processes that must be used to get the results you want and need. This is the key to getting the cases you want to convert from prospects to clients.

AGENDA


12:00 PM -1:00PM

1:00PM - 2:00PM

2:00PM - 3:10PM

3:11PM - 3:45PM

3:45PM - 4:30PM

4:31PM - 5:00PM

Lunch

Break with Vendors

Putting the Pieces Together: Where Do I Spend My Next Dollar/Hour with my Marketing? Ben Glass, Tom Foster, Rem Jackson There is a system to marketing and it must be built a step at a time. The presenters describe the first thing to do to get your marketing rolling quickly and then lay out the plan for building a real marketing machine over time.

10 Things You Can Do for (Almost) Free to Vastly Expand Your Marketing Footprint No one believes that good marketing is free, because it isn’t. Good marketing doesn’t cost you money; it makes you significantly more money than you spend on it, but it isn’t free. Having said that, the presenters will show you how to out-market your competition without spending much money at all.

Next Steps: Leaving With Your 90-Day Action PlanYou have to have a plan if you want to be successful. The smartest people learn from other successful people and follow their lead. In this session, one of the most successful legal marketers in the country, Ben Glass, will work with you to make sure you leave with a plan—a blueprint to transform your practice in the next 90 days.

Open Q&A with Ben, Rem, and Tom and Conference Wrap-Up No one leaves the Rescue Mission without having their questions answered.

THE GREAT LEGAL MARKETING The No SmarT Lawyer LefT BehiNd reScue miSSioNDECEMBER 2, 2010 | CHICAGO, ILLINOIS

AGENDA (continued)

1 2 :00PM - 1 :00PM

1 :00PM - 2 :00PM

2 :00PM - 3 : 10PM

3 : 1 1PM - 3 :45PM

3 :45PM - 4 :30PM

4 :3 1PM - 5 :00PM


SePTeMber 8, 2011 | new brunSwiCk, nJ | www.GLMreSCueMiSSiOn.COM

aGenDa (continued)

Date

By attending this event, I grant to Great Legal Marketing and its team the right to take and use photographs, audio and visual recordings of me in connection with this event. Great Legal Marketing may use and publish the same in its future print and electronic marketing without compensation to me in any form. I understand that no recording of the event is permitted.

Quickturn: GLMWeb8

Fax to: 877-576-6752 Mail to: Great Legal Marketing, 3915 Old Lee Highway, Suite 22-B, Fairfax, VA 22030or Call: 888-GLM-BEN1

Name (if paying by credit card, write your full name as it appears on the credit card)

Billing address

City State Zip

Email Phone Fax

Card Number: Exp. Date

Type of Card: AmEx MasterCard Visa Discover

Signature


ThurSDaY, SePTeMber 8, 2011 hYaTT reGenCY new brunSwiCknew brunSwiCk, nJ

www.GLMreSCueMiSSiOn.COM

Ben, I want to attenD the Great leGal marketInG “no Smart lawyer left

BehInD” one-Day reScue mISSIon In new BrunSwIck. I unDerStanD the fIrSt

reScue mISSIon SolD out very quIckly anD that thIS one wIll aS well. PleaSe

Don’t leave me out!

Register me for $349 because I’m a coaching member.

Register me for $349 because I’m joining coaching today (must be coaching member at time of event).

I am not a coaching member, but I want to attend the Rescue Mission, and I’m paying $499.

I am registering ______ guests at $499 each (must be from same firm).

Names of guests __________________________

Ben Glass Presents - Attorney Marketing Strategies · aTTOrneYS Like JiM DODSOn Of CLearwaTer,...

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