Ben Bylsma InDesign portfolio
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Transcript of Ben Bylsma InDesign portfolio
P o r t f o l i o
Benjamin H. Bylsma
The Cass Hotel: Chicago, IL.
Park: Chicago, IL
Alley: Chicago, IL
BusinessescansetupaFacebookPageforaproductortheirentirebusiness.Thisallowsabusinesstonetworkwithcustomersandfindnewcustomersthroughthesecontacts.Pagesal-lowthemtogobeyondstaticcommunicationwiththeircustomersandallowthemtopostup-datesontheirwallforalloftheircustomerstosee.(Facebook,2009)Inawaythisismarket-ingandcustomerserviceallinoneplace.“YouendupmovingawayfrombeinganInternetmarketerandgointoalmostcustomerservice,”saidJimGlaub,creativedirectoratArtMeetsCommerce,aNewYorkmarketingfirm.(NewYorkTimes,2009)
Facebookcurrentlyhas300millionpeoplesubscribedtoit’ssite,(Facebook,2009)thatisessentiallythesizeoftheUnitedStatespopulation,soasasmallorlargebusinessownerwhenyouneedthemostcosteffectiveadvertisingcampaign,Facebookisanobviouschoice.Face-bookoffersbothaCostPerClick(CPC)orCostPerImpression(CPM)advertisingmodel.Bothstartwithadailyamountthatyouwanttospendonadvertisement,theminimumis1$Fromthereyoudecidehowmuchyouwanttakenoutofthatdailyamount,Facebookoffersarecommendedminimumdependingonwhatyouradvertising.Thehighertheamountthemoreclicksorimpressionsandviceversa,thedifferencebetweenthetwoisthatCPCchargesfromyourdailyamounteverytimeapersonclicksontheadvertisementwhereasCPMchargesev-erytimeyouradvertisementisviewed.FacebookAdvertisementsalsohelpsbynarrowing
Facebook for Business By Ben Bylsma (from a case study project).
downyourdemographicssothatyourtargetmarketviewsyourads.(Facebook,2009)
FacebooksConnectallowsviewerstosharewhattheyaredoingonyoursitewiththeirFace-booknetworkoffriends,essentiallyconnectingyourbusinessessitewiththeirFacebooknet-work.“Wehaveseena99%increaseinpageviewssinceimplementingFacebookConnect.”StatedontheFacebookConnectoverviewfromLollapalooza.(Facebook,2009)OneofthehighlightsofthisfeatureisthatitallowsaccessbetweenabusinessessiteandFacebookwith-outaddingtothesocalled“socialnetworkfatigue”bybypassingregistration.(Insidefacebook.com,2009)Joost.comisagoodexampleofthis;itallowsyoutologinusingyourFacebookIDrightfromtheirsite,fromthereyoucansharewithyourFacebooknetworkoffriendswhatyou’vebeenwatching.(Joost.com,2009)
AnothergoodtoolistheFacebookShareApplication,whichcanhelpyouSharecontentacrossnetworks.TheSharetoolallowsforFriendstoshareyourwebsitewiththeirfriendswiththeclickofabutton.(Facebook,2009)
Aba
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: Ch
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, IL
How will you incorporate Facebook in your future ventures?
ClaraShih,Authorof‘TheFacebookEra’stat-edinaNewYorkTimesarticlesomeveryhelpfulfirstquestionstoaskbeforesettlingdowntostartaFacebookpage.“Whatisyourbasicobjective?Isitgettingmorecustomersinthedoor?Buildingbrandawareness?Creatingavenueforcustomersupport?Onceyouhavesetyourgoal,youcanstrategizeaccordingly.”(NewYorkTimes,2009)IwoulduseFacebookPagesforconnectingwithmycustomersintwospecificways,customerserviceandupdates.Becausethewalloffersavaluablecommunicationstoolcustomerserviceisanaturalresult,insteadofintegratingthesecommunicationstoolsexclusivelyonmywebsitemyFacebookPagewouldgivemybusinessagreatopportunitytocommunicateoneononewithcustomersinanalmostreal-timesetting.It’sbetterthene-mailbe-
causeit’seasierandalittlemorepublicsoanan-sweredquestiontoonecustomermightactuallyanswerthesamequestionforseveralcustomers.In-steadofsendingoutamasse-mailnewsletter,whichbecomesjunkmaileventually,Iwouldsendoutlesse-mailsandmorenewsupdatesthroughmybusi-nessesFacebookPage.Thiswouldalsobeintegrat-edwithmywebsitesothatthosenon-Facebookcus-tomerswouldnotbeleftinthedark.IwouldalsoutilizeFacebookAdstodrawpeopletothebusiness-eswebsite.FacebookAdswillbeagreatresourceswhenIdon’thavealotofmoneytoputtowardad-vertisingbecauseIcanputaslittleasadollaradayandstopandstartitwheneverIneedto.TofurtherintegrateFacebookwithmywebsiteIwouldeven-tuallywanttoutilizetheirConnectfeaturesothatIcouldexpandmybusinessesconnectionwithit’scustomers.
Rising Sun over Rising Wolf Mountain: Montana
Ascending the Mountain: Montana
The Receding Darkeness: MT
Dawn: MT
Storm: Montana
The Challenge: Montana
Pier: Muskegan, M
I
Lone
ly T
ree:
Gra
nd H
aven
, MI
Move
ON THE
Racer: Chicago, IL
1983
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TheCrazybeardlogowasdesignedaroundtheideaofmakingasymbolthatcouldbecomeiconic.Thefacewastakenfromanactualpictureandgraphicallychangedintoavectorim-age.TheinspirationcamefromacrossbetweenStarbuckandBurtsBeeslogo.
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Oneofmyearlierlogo’stheReelToReelideawaslessofasymbolandmorewordcentered.Itwasdesignedforuseinalocalretailshop,builttoexpressalightheartedfeeling,likethatoftheentertainmentmediaitwouldsell.
Reference:
Pattison,K.(November11,2009).HowtoMarketYourBusinessWithFacebook.RetrievedonNovember16,2009fromTheNewYorkTimesWebsite:http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?pagewanted=1&_r=1
FacebookPages2009.(March,2009).RetrievedonNovember16,2009fromFacebook.com’swebsite:http://www.facebook.com/advertising/FacebookPages-ProductGuide.pdf
Ads:GlossaryofAdTerms.(n.d.).RetrievedonNovember16,2009fromFacebook.com’swebsite:http://www.facebook.com/help.php?page=859
Ads:WhatareFacebookAds?(n.d.)RetrievedonNovember16,2009fromFacebook.com’swebsite:http://www.facebook.com/help.php?page=856
FacebookConnect.(n.d.)RetrievedonNovember16,2009fromFacebook.com’swebsite:http://www.facebook.com/advertising/?connect
Pickard,J.(February3,2009).WhatDoesFacebookConnectMeanforAgencies?RetrievedonNovember16,2009fromInsidefacebook.com’swebsite:http://www.insidefacebook.com/2009/02/03/what-does-facebook-connect-mean-for-agencies/
Joost,Facbook.(n.d.)RetrievedonNovember16,2009fromJoost.com’swebsite:http://www.joost.com/facebook/
All photographs and artwork were created by Benjamin H. Bylsma using Adobe Illustrator, Photoshop and InDesign.