Below Line 03
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Transcript of Below Line 03
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Tobacco marketing
below the lineNew promotions and how to counter them
Action on Smoking and Health Australia
www.ashaust.org.au
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Outline
1. Progress so far
2. Tobacco industry targets: then & now!
3. Why they do it? $$$$$$$
4. Where? Films, TV, mags, shops, events
5. Counter measures6. Goal: comprehensive advertising ban
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1. Progress:a long history of incrementaldecline (pc tobacco consumption)
Source: Customs and excise receipts, ABS
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
Tobaccoproductssoldin
Australia,
kgs,per
adult15yearsa
ndover
Landmark report of the US Supreme Court
End of broadcasting of tobacco advertisements
Start of Quit Campaigns
Federal Court ruling
on passive smoking
New health warnings
Excise increase
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3. Where is it happening?
Examples (we know about) Youth eventsfashion shows, pop concerts
Films50% increase in teen movies
Internetcigar companies using the net: seehttp://tobacco.health.usyd.edu.au/site/supersite/resources/docs/industry_advertising.htm
Magazinesaccidental, incidental or only lifestyle
Clubs and barsnicotine classrooms
Point of salein all supermarkets, shops, petrol
ExemptionsGrand Prix, Indy until 2006
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Promotions like this
at fashion eventswere found to beillegal and eventually
led to Philip Morrisand Wavesnet being
fined for breakingNSW tobaccoadvertising laws.
Very glam and very guilty
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Smoking in films by celebrities on and off screen
- on the rise;- a predictor of youth smoking.
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Heavy
metal
Slick silvercontainerspromotingStuyvesant,handed out tothe teenageaudience at aSydney popconcert event.
The brandmanufacturerssay they hadnothing to do
with it.
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Glamorous actress
Naomi Watts intheJune/July 2003Australian magazine
edition of HarpersBazaar.
The same week itwas reported thatlung cancer amongstwomen is expectedto overtake breastcancer as the No.1cancer killer ofwomen in future.
Successful, independent
and she smokes
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Chillingbravado
At point of sale -Alpine cigarettesdisplayed in shopson mock fridgeto highlight
cool image.Withdrawn in NSWbut not Qld.
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Promotion of tobacco is still allowed in F1 Grand
Prix races in many countries - including Australia,where exemptions have been granted until 2006.
Ferraris Michael Schumacher has been dubbed
the new Marlboro Man.
Formula One Fiasco
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Counter measures
1. Expose conductand seek support inmedia campaigns
2. Monitor breaches,seek fines, legalactions
3. Close loopholes inlegislative reviews(Federal TAP Act,state/territory laws)
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Goals
1. Strategy must include a complete ban onall forms of tobacco promotion and
advertising.
2. Advertising bans more effective as partof a fully funded, comprehensivetobacco control action plan.
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More information
www.ashaust.org.au
Research papers:
Stacy Carter (Sydney Uni)Worshipping at the Alpine Altar in Tobacco Control athttp://tc.bmjjournals.com/cgi/content/full/10/4/391
Jane Martin and Todd Harper (Quit Vic)2002, Trojan horses: how the tobacco industry infiltratesthe smokefree debate in Australia, Australian and NewZealand Journal of Public Health, vol. 26, no. 6, pp. 572-573.