We make brands better. We make brand leaders better.

We make brands better. We make brand leaders better.

Brand Coaching

We promise to make your brand better by digging deep on the issues, challenge your thinking on strategies, lead the team towards creating a plan everyone can follow and adding wisdom

and magic in finding a winning brand positioning that unleashes your brand’s full potential.

We make brands better.We make brand leaders better.

Brand Leader Training

We promise to make your team of brand leaders better, by using sound marketing fundamentals that are shown in a modern way. We will push your team to reach for

greatness and unleash their full talent potential.

We make brands better. We make brand leaders better.

Create a winning brand positioning.

Write plans that everyone can follow.

Find advertising that drives brand growth.

Make your team of brand leaders better.

Beloved Brands can help you in four ways

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We make brands better. We make brand leaders better.

Create a winning brand positioning

Creative BriefThe Big Idea

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We use a workshop style process that helps your team find a winning brand positioning, pushing the emotional benefits. We can validate with consumers through a testable brand concept. We’ll work to create a Big Idea that frames the external and internal promise of

your brand. We’ll leave you with an execution ready creative brief to hand to your agency.

Customer Value Proposition Positioning Statement Emotional Cheat Sheet Brand Concept

Mapping 5 Connectors

We coach brand leaders on creating a brand idea and brand positioning that will help your brand win in the market.

We make brands better. We make brand leaders better.

Write brand plans everyone can follow2

We work with your team to dig deep to uncover the key issues. We use a workshop style process to help your team lay out a long range strategic road map and brand plan that everyone in your organization can follow. We then work with your team to create

actionable project plans for each tactic with goals, milestones and budget.

Brand Assessment Defining Key Issues Strategy Worksheet Idea Evaluation

Strategic Road Map 1 Year Brand Plan Project Plans

We coach Brand Leaders to build highly focused strategic brand plans that everyone in your organization can follow

We make brands better. We make brand leaders better.

Find advertising that drives brand growth

Advertising AdviceProvocative Voice Agency Search

3

Advertising Audit

We work with your brand team and agency to find advertising that drives growth on your brand. We conduct advertising audits to help uncover better processes for your team. With a provocative voice, we provide advice at every stage of the advertising process from assessing creative briefs through judging advertising ideas to final production.

We also provide agency evaluation and lead search processes.

We coach brand leaders and agencies at every stage so they can to create better advertising to drive growth on your brands

We make brands better. We make brand leaders better.

Make your team of brand leaders better4

Strategic Thinking

Brand Plans

Positioning Statements

Creative Briefs

Brand Analysis

Better Advertising

Media Plans

How to Run Your Brand

Managing your Marketing Career

Motivational Lunch and Learns

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“Graham makes Brand Leaders. His boot camp style instruction is

perfect for the development of anyone in brand management. He challenges you to be better, makes you question your decisions with

rigor and provides the right level of coaching to bring you to the next

level.”

Program Participant

We created the Brand Leadership Center to address the core marketing fundamentals that a brand leader needs to be successful.

We can customize training programs to the needs of your team witha strong menu of interactive brand leadership workshops

We make brands better. We make brand leaders better.

The great brands that we have coached

We make brands better. We make brand leaders better.

We like that our clients speak on our behalf

“Beloved Brands assisted us in the transformation of our brand positioning and company culture. Graham helped steer people towards finding their own solutions and

owning them, as opposed to just giving people the answers.”

Keith Gordon President, NFL Players Inc.

“Beloved Brands has been a tremendous asset to Earls. They helped us to uncover a new vision, big idea for the Earls brand and strategic business plan. We were so

pleased with the results, we used Beloved Brands to develop Earls’ cultural brand service values which were rolled out to all 6000+ employees.”

Monique GomelVP Marketing, Earls Restaurants

Graham is one of the voices of the modern brand leader. He started Beloved Brands, knowing he could make brands better and brand leaders better. Graham believes passion matters in marketing, because the more loved a brand is by consumers, the more powerful and profitable that brand will be.

Graham spent 20 years in brand management leading some of the world’s most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising through the ranks up to VP Marketing. Graham played a major role in helping Pfizer win Marketing Magazine’s Marketer of the Year award. He has an MBA from the Ivey Business School, ranked the #1 International business school by Business Week.

As a Brand Coach, he can help you create a winning positioning statement for your brand, write a brand plan everyone can follow, find advertising that drives growth and train your team of BrandLeaders on everything marketing. The client roster for BelovedBrands includes the NFL Players Association, Reebok, PfizerCapital One, 3M, Sun Products and Earls.

Graham’s weekly blog (beloved-brands.com) has a vast following with over 3 million views, and his public speaking appearancesinspire brand leaders to love what they do.

Graham Robertson • Beloved Brands

We make brands better. We make brand leaders better.

We make brands better. We make brand leaders better.

At Beloved Brands, we promise to make your brand better and make

your brand leaders better.

We believe passion matters, because the more loved a brand is by consumers, the more powerful and profitable that brand will be.

We will challenge you to think different, because the thinking that

got you here may not get you to the next level.

Our Credo

The Big Idea behind Beloved BrandsWe started Beloved Brands knowing that we could

make brands better and brand leaders better.

We make brands better. We make brand leaders better.

LOVE IT

INDIFFERENT

BELOVED

LIKE IT

Brands move along Love curve1

Promise Experience

StoryFreshnessStrategy

Connect to build love in 5 waysBrand Consumer

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BrandPower

MediaConsumers

Influencers

Culture

Channels

Competitors

Suppliers New Entrants

Love creates sources of power3Power drives profit in 8 ways4

We believe passion matters, because the more loved a brand is by consumers, the more powerful and profitable it will be.

We would love the opportunity to help you to make your brand better.

We love what we do and we know that it shows at every

stage of the project.

Graham Robertson • Beloved Brands • 416 885 3911 • graham@beloved-brands.com