Bells shoes case study web

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How an online shoe retailer improved their order fulfilment to 99.2% About Bells shoes Bells Shoes has been a retailer in Buxton, UK since 1890 and first earned a reputation for quality footwear in the 1960’s. They first launched online in 2007 and expanded rapidly through selling on eBay and Amazon. They’ve moved from running e-commerce above their store to operating out of a purpose built office and warehouse employing over 50 staff. The Buxton store continues to serve the local community with the wider family business including 3 Clarks franchise stores as well as another independent store in Leek, Staffordshire. The Challenge Bells Shoes stock 25,000 SKUs and hold an average of 70,000 units of stock across four warehouses. Stock integrity was their number one challenge. Getting an accurate inventory level on their website and marketplaces so they only sold what’s available to ship. This was causing the most pain and 8-10% of orders being taken were unfulfillable. They had continued on using their RMS Dynamics stock control system from their bricks and mortar only days which meant they had a conventional ‘shop-style’ warehouse layout by brand and style when in reality they needed an e-commerce specific WMS.

Transcript of Bells shoes case study web

How an online shoe retailer improved their order fulfilment to 99.2%

About Bells shoes

Bells Shoes has been a retailer in

Buxton, UK since 1890 and first earned a

reputation for quality footwear in the

1960’s. They first launched online in

2007 and expanded rapidly through

selling on eBay and Amazon.

They’ve moved from running

e-commerce above their store to

operating out of a purpose built office

and warehouse employing over 50 staff.

The Buxton store continues to serve the

local community with the wider family

business including 3 Clarks franchise

stores as well as another independent

store in Leek, Staffordshire.

The ChallengeBells Shoes stock 25,000 SKUs and hold an average of 70,000 units of

stock across four warehouses.

Stock integrity was their number one challenge. Getting an accurate

inventory level on their website and marketplaces so they only sold

what’s available to ship. This was causing the most pain and 8-10% of

orders being taken were unfulfillable.

They had continued on using their RMS Dynamics stock control system

from their bricks and mortar only days which meant they had a

conventional ‘shop-style’ warehouse layout by brand and style when in

reality they needed an e-commerce specific WMS.

The Results

The SolutionBells Shoes use integrations such as Visualsoft, Royal Mail & DPD via OpenDespatch and they were looking for a system to

help them with the challenges they were facing as their e-commerce business grew, and they needed a solution quickly.

This is where Peoplevox’s Warehouse Management System (WMS) proved to be a suitable choice for what they needed.

Bells Shoes implemented Peoplevox’s warehouse management system in 12 weeks from starting at the beginning of

August 2015. They’ve improved their order fulfilment to 99.2%, with the remaining .8% of out of stocks being caused by

marketplace delays. They’re implementing ChannelAdvisor integrated to Peoplevox to help with this. Each individual

person can pick and despatch 400 orders per 8 hour shift.

A retail store from Buxton, UK who have gone from

selling a few lines on eBay and Amazon to shipping

internationally, stocking 70,000 items and 25,000

SKUs in just over 8 years. They strive to deliver the

lowest prices in the industry, competing with both

high street retailers and online market places. They

also strive to provide an outstanding experience for

every customer.

To find out more please visit

www.bellsshoes.co.uk

AboutBells Shoes

Software-as-a-service warehouse management system

provider Peoplevox specialises in helping brands,

pureplay e-commerce and multi-channel retailers to

improve the efficiency and performance of their

fulfilment. Peoplevox’s solutions help companies handle

the complexity of scaling fulfilment operations and

simplifying how people work.

If you’d like to know how we can help you please

contact us to speak to one of our specialists or visit our

website peoplevox.co.uk for more info.

AboutPeoplevox

40% growth and losing 5 operational staff we have not had to recruit.

Ben Rees, Senior Sales & Business Development Manager