Bellringer (Hotel Management)

•Name 3 different hotels that would serve different types of guests. (example price, amenities offered, etc.)

Hotel Classification

History of Hotels in theUnited States

•Hotels…• City Hotel • 1st hotel• Opened in 1794• Tremont House • Opened in Boston in 1829

History of Hotels in theUnited States

•Hotels (cont.)…• Transportation changed course• Rail travel• Development of resort properties

• Highway travel• Development of motels

• Air travel• Airport hotel locations

Hotel Characteristics

Hotel: Establishments that provide accommodations for safety, shelter, and sometimes food.

• All hotels are in the business of renting rooms

• Hotels vary in size from under 100 rooms to over 5,000

• Hotels vary in type

• Hotel vary in the nature and extent of their facilities

• Hotels vary in the level of service they offer

Ways to Classify Hotels

• Location• Types of services offered/ Type of guest• Price

Location

• City Center hotels

• Resort hotels

• Airport hotels

• Freeway hotels

• Suburban hotels

Center City Hotels

• Within heart of the city• Public transportation available for business or leisure• Range of accommodations and services• Typically have a signature restaurant

Resorts• Originated because of rail travel

• Famous resorts

• Homestead in Virginia

• http://www.thehomestead.com

• Greenbrier in West Virginia:• www.greenbrier.com

• The Halekulani in Wikki, Hawaii:• www.halekulani.com

• The Ritz Carlton Kapalua in Maui, Hawaii:• www.ritzcarlton.com

More on Resorts

• “Captured Clientele”

• Food service is unique

• Diversified marketing mix:• Children• Groups• Eco-tourism

Airport Hotels• High occupancy due to location

• Business, group, and leisure travelers

• Full service

• 200–600 rooms

• Convenient location

• Airport shuttle service

• Economical pricing

Freeway Hotels and Motels

• Prominent in the 1950s• Easy access to roadways• Park outside the room entrance• Example• Motel 6• http://www.motel6.com

Suburban Hotels

• Smaller properties

• Located in a surburban area, outside of major cities

Type of Services/Type of Guests

• Extended Stay/Serviced Apartments/Hotel Condominiums

• Casino

• Convention Hotels

• Spa Hotels

• Bed and Breakfast

• Vacation/Timeshare

• All-Suite hotels

• Hostels

Extended Stay Hotels

• Guest can stay for days to weeks at a time

• Kitchens

• Limited housekeeping services

• Temporary/Contract workers

• Examples: Extended Stay America

Casinos

• Heavy growth segment

• Low room rates

• Subsidized food and beverage

• Themes are popular

• More than 500 guest rooms

• Variety of food operations

• Contains a gaming room

Major Trends in Casino Hotels

• Casino Trends…• Casino hotels are now marketing themselves as

business hotels• Amenities include business centers, travel bureaus, and

room service

• Move towards “family/friendly” hotels• This increases the average stay and money spent by

families

Convention Hotels

• Meet the needs of large groups

• More than 500 rooms

• Larger public areas to accommodate greater public demand

• Banquet areas within and around the hotel

• High percentage of double occupancy

• Full-service oriented

Convention Hotels

• Doubletree (www.doubletreehotels.com)

• Sheraton (www.sheraton.com)

Spa Hotels

• Sometimes located in resort-type settings

• Provide spa treatments and programs

• Often have dieticians and other medical staff

Bed and Breakfasts

• A home away from home

• Accommodation with an owner who lives on premises

• Maintains a few rooms

• Offers breakfast

• Personable and quick service

All-Suite

• Cater to guests for an extended period

• Reduction in rate based on length of stay

• Living areas

• More space than typical hotel

• Example:• Embassy Suites (www.embassy-suites.com)

Vacation Ownership

• Fastest-growing segment of travel industry

• Time share: • A condo that is owned• Purchaser uses for a specific period of time

each year

• Vacation club: • Purchase points that entitle purchaser to use

of facility • Not real estate based

Vacation Ownership

•Ownership (cont.)…• Estimated that 2 million households own vacation intervals at 3500 resorts in almost 90 countries•Helps ensure purchaser today’s prices for tomorrow• Yearly maintenance fees• Fixed or floating times• Example• http://www.rci.com/home.html

Hostels

• Very inexpensive

• Dormitory style room arrangement

• Student travelers (Europe)

• Locker to store belongings

• Community bathrooms and common areas

Hotels by Price Segment

• Budget: $29–$39

• Economy: $40–$60

•Mid-price: $60–$100

• Upscale: $100–$200

• Luxury: $140–$450

• All-suites: $95–$175

Based on Price:Luxury

• Finest of accommodations• Concierge• 24 hour room service• Well trained staff• Examples:• Four Seasonshttp://www.fshr.com• Ritz Carltonhttp://www.ritzcarlton.com

Based on Price:Economy/Budget Hotels

• No frills, just the basics

• Average room rate of $48.68

• Also considered budget hotels

• Clean rooms

• Reasonably sized and furnished

• Continental breakfast or no dining at all

• Examples: Econolodge, Super 8, Best Western, La Quinta

Based on Price

Mid-range• $75 price range

• General amenities

• Dining usually available

• 100-400 rooms

• Examples: Holiday Inn, Hampton Inn

Based on Price:

Upscale hotels• Wide range of services and amenities

• Doorman

• Full-service staff

• Restaurant and dining on property

• 200+ rooms

• $125 and up

• Examples: Marriott, Radisson