MARKETINGCOMMUNICATIONS
RESEARCHIDEACONCEPT
Bellona
YES65%
NO35%
YES67%
NO33%
ENVIROMENTALORGANIZATION
Bellona
YES65%
NO35%
YES67%
NO33%
DIRECT ACTIONPROTEST GROUP
Bellona
YES65%
NO35%
YES67%
NO33%
LOST IT’S
ENERGY
Bellona
YES65%
NO35%
YES67%
NO33%CLOSED
MEETINGS
Bellona
YES65%
NO35%
YES67%
NO33%LOBBYISM
Bellona
YES65%
NO35%
YES67%
NO33% SUITS
Bellona
YES65%
NO35%
YES67%
NO33%SECRETS
Bellona
YES65%
NO35%
YES67%
NO33%BORING…
Bellona
YES65%
NO35%
YES67%
NO33%UN-IDEOLOGICAL
EXPAND PEOPLES AWARENESS
WHAT THEY ACTUALLY DO
Research
YES65%
NO35%
YES67%
NO33%
QUESTIONAIREVIA GOOGLE FORMS
Research
YES65%
NO35%
YES67%
NO33% 110
RESULTS
Research
YES65%
NO35%
YES67%
NO33%
HAVE YOU HEARDABOUT BELLONA?
DO YOU HELP FUND IDEALISTIC ORGANIZATIONS?
Research
YES65%
NO35%
YES67%
NO33%
67%I DON’T KNOW ENOUGH
ABOUT BELLONA TO SUPPORT THEM
14%I DON’T KNOW HOW TO
SUPPORT BELLONA
Research
YES65%
NO35%
YES67%
NO33%
We want to expand peoples awareness of Bellonas 101 sustainable eco-solutions.
“
Research
YES65%
NO35%12-19
Research
YES65%
NO35%
ACCUSTOMEDTO
SOCIAL MEDIA
Research
YES65%
NO35%
RIPPLE EFFECT
Research
YES65%
NO35%
12-19
BUYERS
VIRAL/SOCIAL
MEDIA COVERAGE
Concept
YES65%
NO35%
Jenny Skavlan
Frederic HaugeJon Almås
Karpe Diem
Hasse Hope
Knut Nærum
Hanne Kolstø
Vinni
Mia Gundersen
Linn Skåber
Lars VaularRonny Brede Aase
Anne-Marie Ottersen
Guri Schanke
Are og Odin
Nils Ingar
Odd Magnus Williamson
Henrik Thodesen
Else Kåss Fururseth
Blomster-FinnNadia Hasnoi
Aylar
Sigurd Sollien
Atle Antonsen
Harald Eia
Bård Tufte Johansen
Aishath Affeef
Live NelvikTore Sagen
Steinar Sagen
Bjarte Tjøstheim
Marion Ravn
Lisa Tønne
Marit Larsen
Erling Folkvord
Bjørnar Moxnes
Madcon
Dorthe Skappel
Anne Lindmo
Bjørn EidsvågHenriette Steenstrup
Erik og Kriss
Fredrik Skavlan
Jannike Kruse
Concept
YES65%
NO35%BICYCLING
Concept
YES65%
NO35%
NORTHTO
SOUTH
Concept
YES65%
NO35%15 SCHOOLS
Concept
YES65%
NO35%101
SOLUTIONS
Concept
YES65%
NO35%
GLOBALWARMING
Concept
YES65%
NO35%CURRICULUM
Web-seriesWeb series
Web-series
VIDEO & ARCHIVE
DESCRIPTION
INFO ABOUT THE 101 SOLUTIONS
Web series
Web-series
MORE SOLUTIONSWILL BE REVEALED THROUGH THE SERIES
Web series
Web series
S#ARING#101SOLUTIONS
Web series
12-19
WEB SERIES
Web series
12-19
WEB SERIES
SOCIAL SHARING / MEDIA COVARGE
Concept
YES65%
NO35%
STANDSAND
STAGE
Concept
YES65%
NO35%OSLO
Concept
YES65%
NO35%101
SOLUTIONS
Concept
YES65%
NO35%6
STANDS
Concept
YES65%
NO35%1
STAGE
The power of two
YES65%
NO35%THE PROBLEM
The power of two
YES65%
NO35%THE PROBLEM
The power of two
YES65%
NO35%THE PROBLEM
This seems tobe the problem
The power of two
YES65%
NO35% $$$INDIVIDUAL CONVINCED ENGAGEMENT
OUR
EVENT
The power of two
YES65%
NO35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED
The power of two
YES65%
NO35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED
The power of two
YES65%
NO35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTEDAUDIENCE
CATALYST
The power of two
YES65%
NO35%
12-19
20-35 &ACCUSTOMED
RESOURCEFULTARGET AUDIENCE
BICYCLE TOUR &VIRAL RIPPLE EFFECT
OLDER AUDIENCE,VIRAL SPREAD &MEDIA COVERAGE
Web
YES65%
NO35%
THIS REALLY NEEDS A
REDESIGN
Web
YES65%
NO35%
THIS REALLY NEEDS A
CALL-TO-ACTION
Web-seriesWeb
NEWS
SLIDESHOW CALL-TO-ACTION
PROJECTS
Web-seriesWeb
PARTNERS
Web
YES65%
NO35%
WEB-SERIES
LINKING TOBELLONA.NO
RESULT
RESTRUCTUREDWEBSITE WITH BETTER
CALL-TO-ACTION
DEEP-LINKING TOADDITIONAL INFOAT BELLONA.NO
Web
YES65%
NO35%
WEB-SERIES
LINKING TOBELLONA.NO
RESULT
BRAND
AWARENESS
Web
YES65%
NO35%
WEB-SERIES
LINKING TOBELLONA.NO
RESULT
BRAND
AWARENESS
ISSUE
AWARENESS
Web
YES65%
NO35%
WEB-SERIES
LINKING TOBELLONA.NO
RESULT
BRAND
AWARENESS
ISSUE
AWARENESS
ECONOMICAL + ISSUE
ENGAGEMENT