Bell Ringer

What are the five steps of developing a promotional plan?Bell RingerBell Ringer AnswerIdentify the target marketSet a measurable goalDevelop a budgetSelect the promotional mix.Measure the results AgendaAttendance / AnnouncementsChapter 11.2 Vocabulary Words11.2 Lecture and DiscussionTable of Contents

TopicPage #Promotions in Sports and Entertainment 20Virtual Business Lesson 3 Vocabulary and Questions21Bell Ringers 12/16 12/2022Chapter 10.2 Vocabulary Words, Notes, and Marketing Math 23Virtual Business Lesson 4 Questions24Virtual Business Lesson 4 Vocabulary25

Chapter 10.3 Vocabulary Words, Notes, and Marketing Math 27Virtual Business Lesson 5 Questions28Virtual Business Lesson 5 Vocabulary2920 Most Unforgettable Ads30Chapter 11.1 Vocabulary Words and Notes31Virtual Business Lesson 6 Questions32Virtual Business Lesson 6 Vocabulary Words33Cereal Box Sketch34Chapter 11.2 Vocabulary Words and Notes35

3431Chapter 11.2 Vocabulary and NotesPage 288SponsorshipSponsorFederal Trade CommissionEndorsement

Chapter 11.2 Notes

Notes Notes Notes

Cereal Box SketchSketch

Opening ActOReily Auto Parts has grown from a single store to more than 1,500 stores in 25 states and is still adding multiple stores each year. The company generated more than $2 billion in revenues last year. It has a dual marketing strategy, serving both wholesale and retail automotive parts businesses.

OReillys promotional plans include radio, print, and television ads and national sponsorships of the National Hot Rod Association and Nascar. OReilly participates in more than 1,200 racetrack events each year.

OReily also sponsors college sports as a corporate partner of the Texas Tech Red Raiders. Coaches wear a shirt with OReillys logo during the games.SponsorsA sponsor is a person, organization, or business that gives money or donates products and services to another person, organization, or event in exchange for public recognition.Sponsors help pay the cost of providing events to the fans and help keep ticket prices affordable.Examples of Sponsors

Reasons for SponsorshipsIncrease sales and profitsIntroduce a new product or service to a large audienceBe identified with an event in which the target market is interestedEarn the goodwill of the audience by showing a commitment to the communityEntertain clients, employees, or potential customersEnhance the companys imageEnter new markets or a niche marketEndorsementsAn endorsement is a persons public expression of approval or support for a product or service.The FTC defines endorsements as any advertising message that consumers are likely to believe reflects the opinions, beliefs, findings, or experience of a party other than the sponsoring advertiser.Endorsement Example

Endorsement ExamplesMost Expensive Celebrity EndorsementsTop 10 Athlete EndorsementsLegal Restrictions on EndorsementsThe truthful opinions and beliefs of the endorser must be expressed in the endorsement.The endorser must have real experience with the product.The endorsements may not contain any deceptive or misleading statements.Endorsements may not be presented out of context or reworded so to distort the endorsers opinion.The endorser must use, continue to use, and believe in the product.If the product changes in any way, the company must notify the endorser, and the endorser must continue to use and believe in the product in its new or revised state.What Businesses Seek in an EndorserSomeone with a positive, charismatic, trustworthy imageA celebrity most consumers knowA celebrity whose career is in processSomeone who presents few risksSomeone who has a believable relationship with the product. Celebrity EndorsementsAdvantagesStudies have proven that consumers will buy products endorsed by celebrities.Viewers are less likely to turn off a commercial featuring a celebrity.Consumers tend to believe celebrities.DisadvantagesEndorsements are expensive.If an endorser is perceived to be accepting every opportunity, they may lack sincerity.Risk of negative publicity if the endorser commits a crime or a serious social blunder.Your Task:Using the Microsoft Publisher document on Edmodo you will create and design a cereal box.You will need to choose the name of your cereal and choose an athlete or celebrity to endorse your cereal.This person will be on the front cover of your cereal box.Cereal Boxeshttp://www.buzzfeed.com/awesomer/16-cereal-brands-if-they-were-sponsored-by-rappers