Welcome to BLISTM

The Technology Division of Bell Litho

Prepared: 11-1-11 1

Winner, Pinnacle Award (2011)Print Industry Association / Illinois & IndianaBest in Category-SpeedMarketing

Introduction to BLIS

Bell Litho Internet Solutions: How to Build an Industry Leader

customer needs

First, put out the fire

Next, put out 46 years of fires.

1. You learn to solve crises.2. Clients learn that you can be trusted to solve their crises.3. You get closer to clients through trust.4. Client intimacy creates insight: can you anticipate and help

prevent customer crises?

Sources of Client Crises6. Need initially overlooked or logistics lead time

underestimated.5. Manual processes scaled beyond manageable.4. Haste makes waste: mistakes made at deadline.3. Simple typos/misspellings/omissions/graphic fails.2. Last minute changes.1. Frustrating or ambiguous approval process: rework.

Root Causes of Client Crises

6. Need initially overlooked or logistics lead time underestimated.5. Manual processes scaled beyond manageable.4. Haste makes waste: mistakes made at deadline.3. Simple typos/misspellings/omissions/graphic fails.2. Last minute changes.1. Frustrating or ambiguous approval process: rework.

PROCESS

PROCESSAMBIGUITY

PROCESSCOMPLIANCE

“Process? We don’t need no stinkin’

process.”

“I honestly didn’t know that Legal

had to review it

before print.”

“I KNOW the logo was red. But it’s St.

Paddie’s Day!”

BLIS• We create products that help our clients:

– Formalize their document management strategy and process.

– Establish custom workflows to support document creation and publishing processes.

– Use technology and the Internet to enforce and manage process discipline and accountability.

BLIS Technology• Protected by four United States Patents.

• Custom designed software built on industry standard platforms. We own the code, and our platforms are built for flexibility and scalability.

• Reliable/Stable: Total 2011 downtime is eight minutes through October (99.9999% uptime)

BLIS Today• Separate division of Bell Litho, Inc.

• Two web based products delivered as Software as a Service.– SpeedMarketing Brand Management Content System

– ePRINT3 Collateral Management System

• 9 Commercial Clients

• Resourced in anticipation of growth

SAFE HARBOR/FORWARD-LOOKING STATEMENTS

This document includes forward-looking statements, including statements about the development of SpeedMarketing. These forward-looking statements may be accompanied by such words as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "will" and other words and terms of similar meaning. You should not place undue reliance on these statements.

These statements involve risks and uncertainties that could cause actual results to differ materially from those reflected in such statements, including our dependence on Bell Litho, the importance of sales growth, product competition, uncertainty of success in commercializing other products, the occurrence of adverse safety events with our products, changes in the availability of reimbursement for our products, adverse market and economic conditions, problems with our manufacturing processes and our reliance on third parties, our dependence on collaborations over which we may not always have full control, failure to execute our growth initiatives, failure to comply with government regulation and possible adverse impact of changes in such regulation, charges and other costs relating to our properties, fluctuations in our effective tax rate, our ability to attract and retain qualified personnel, the risks of doing business internationally, our ability to protect our intellectual property rights and the cost of doing so, product liability claims, fluctuations in our operating results, the market, interest and credit risks associated with our portfolio of marketable securities, our level of indebtedness, environmental risks, aspects of our corporate governance and collaborations, changes of direction or ownership, and the other risks and uncertainties.

These statements are based on our current beliefs and expectations and speak only as of the date of this document. We do not undertake any obligation to publicly update any forward-looking statements.

Distribution of this document or the information herein may be covered under non-disclosure agreements between Bell Litho, Inc. and/or BLIS and/or partner companies.

About BLIS and Bell Litho, Inc.With a heritage of solving clients’ toughest communications challenges, BLIS, The Technology Division of Bell Litho, Inc.®, brings astonishing customer service and technology savvy to Internet document management systems. Bell Litho has established the cutting edge of the printing industry since 1965, when we opened our doors in Chicago’s legendary Printer’s Row. As our customers’ needs grew, we built technology and capabilities to help them achieve their goals. SpeedMarketing is the latest development from our customer-driven approach to technological innovation. SpeedMarketing enables brand owners to publish local specific content controlled messages, leveraging the Internet. Our portfolio helps our customers efficiently solve brand management challenges.

SpeedMarketing and ePRINT3 are registered trademarks of Bell Litho, Inc. BLIS is a trademark of Bell Litho, Inc.

Method for Controlling Brand Integrity in a Network Environment, U.S. Patent No. 7,268,896 B2 issued on September 11, 2007, U.S. 7,716,735 B2 issued on May 11, 2010 and System for Controlling Brand Integrity in a Network Environment; U.S. Patent No. 7,554,681 B2 issued on June 30th, 2009. U.S. Patent No. 7,814,560 B2 issued on October 12, 2010 for: ONLINE PUBLISHING PORTAL FOR CONTROLLING BRAND INTEGRITY.

© 2010 Bell Litho, Inc. all rights reserved. 11390 Crossen Avenue • Elk Grove Village • Illinois 60007847.952.3300 • www.bell-blis.com