Belkin Marketing Presentation - English
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Transcript of Belkin Marketing Presentation - English
About us
Belkin Marketing — multi-profile agency, specializing in digital marketing and marketing strategy consulting.
My name is Yaroslav Belkin, I’m the founder and CEO of Belkin Marketing. I’ve been in Digital for more than 7 years and I’m willing to put my expertise to work for your company.
My team lives and works all over the world. Together we take part in the most challenging marketing projects for well-known companies, absorb unique experience and are ready to share this knowledge and experience with our clients.
Why social media?
PR-effective channel to communicate with existing and potential customers.
A modern, most trusted TA informing channel.
An effective tool for HR, quality control services, feedback.
Creating an image of "advanced" brand, striving to be closer to its customers.
Most popular social media networks
0 100 200 300 400 500 600 700 800 900 1000
Tumblr
Google Plus+
Estimated unique monthly visitors, millions.
Source: Top 15 Most Popular Social Networking Sites | October 2014
Internet in Russia
Internet penetration - 59% of the adult population of Russia.Active daily audience of social media websites - 80% of all Internet users.
Every day over 30 million posts, comments, tweets and other public communications are published on Russian social media platforms. "Talking" audience (at least 1 public message per month) is larger than 35 million people.. —
Source: Post Brand Analytics «Social Networks in Russia, summer 2014: figures, trends, forecasts ", 2014
Most popular social media networks in Russia
0 10000 20000 30000 40000 50000 60000
LiveJournal
Moy Mir
Odnoklassniki
Vkontakte
The audience of social media over the last month, thous.
Source: Post Brand Analytics «Social Networks in Russia, summer 2014: figures, trends, forecasts ", 2014
Social media audience
We will help you identify the target
audience of your company and
determine the most efficient
outreach plan.
We guarantee
o Engagement Rate (ER) increasement.o Brand Awareness (BA) increasement.o Loyal Target Audience (TA) increasement. o Brand Advocates concentration.o Organic growth for your branded communities.o Efficient Facebook Management. Penny Likes,
Traffic & Installs.
Content strategy example
o Information about deals and specials.o Company news and reports.o New merchandise reviews. o Mini-activations for TA.o Lifestyle content.
o Unique content ideas generating for a one-time or periodic use.
o All types of content (including translation of foreign sources).
o Different colors of PR (TOP bloggers relations, photo shoots, etc.).
o Peace of mind outsourcing of: brand evangelists, support teams, 8-800 lines in all major languages, online anger-management specialists.
o SM monitoring and analysis (degree of brand mentioning all over the Internet).
o Special projects requiring individual approach.
What else?
Case study
Goal: informing TA of three country’s major cities about the possibility of participation in a SISLEY branded competition, activate and support them.
Solution: Creatively using Vk.com – the most popular with TA social network in given countries.
Solution
Results: • 500 contestants (physical limit) • More than 4 thousand ladies that wanted to take part but couldn’t ended up supporting contestants helping the content go viral.• More than 1,000 organic references to the competition on the newsfeeds in targeted countries.
Overall: • 30 000 000 brand<->TA contacts.• Price per contact - less than a penny!
www.belkinmarketing.com
