believernomicsbelievernomics

making

pa360media.com

brandthe

In your personal economy, your brand is your currency. A

strong brand is able to purchase far more in the free market of opportunity than a weak one. High brand value is

equivalent to high brand wealth. Therefore invest in your brand.

Introduction

Brand economics

Belief drives your economy and shapes your brand. A strong

personal brand reflects the right

behaviours, the ability to make consistently

good choices, a commitment to high standards as well as

strong values and beliefs.

belief

values

standards

Value

choice

brand

behaviours

Seven characteristics

of a strong brand…

Characteristics of a strong brand

1. values…

Values define your personal brand and

provide the framework and

structure for standards of

behaviour

Characteristics of a strong brand

2. standards…

A strong personal brand sets, maintains,

protects and raises standards

Characteristics of a strong brand

3. credibility…

The credibility of your brand relies on the quality

of your judgement. The more reliable your

judgement, the greater your brand credibility

Characteristics of a strong brand

4. confidence…

People will be confident in your brand when you get it right more often than you get it wrong

and when you put it right whenever you get it

wrong.

Characteristics of a strong brand

5. trust…

Trust is one of the strongest measures of brand integrity. The higher your

brand integrity the greater the trust in

your brand

Characteristics of a strong brand

6. influence…

Evidence of a strong personal brand is its ability to affect the thought patterns,

attitudes and behaviour of others

Characteristics of a strong brand

7. value…

A strong personal brand creates high brand value. High

brand value promotes strong brand loyalty

and strong brand loyalty increases

access to opportunity.

Six characteristics

…of strong brand behaviour…

Characteristics of strong brand behaviour

1. repetition…

Repetition of behaviour establishes

routine and routine demonstrates a commitment to

standards

Characteristics of strong brand behaviour

2. selflessness…

"It is better to lead from behind and to put others in front, especially when you celebrate

victory when nice things occur. You take the

front line when there is danger. Then people will appreciate your

leadership."

Nelson Mandela

Characteristics of strong brand behaviour

3. accountability…

Few characteristics will say more about the strength of your

personal brand, than your ability to own your mistakes and

correct them

Characteristics of strong brand behaviour

4. productivity…

It is impossible to establish strong brand

value without sustained effort,

dedication and hard work

Characteristics of strong brand behaviour

5. decisiveness…

If you want people to have confidence and trust in your brand, say what you mean and mean what you say, or you will lose

credibility

Characteristics of strong brand behaviour

6. resilience…

The true value of your brand will be determined when you face tests and obstacles. To overcome

those challenges you will need to demonstrate a

high degree of resilience

Brand arithmetics

Values Accountability Selflessness

Standards Repetition Productivity

Credibility Reliability Accountability

Confidence Resilience Decisiveness

Trust Decisiveness Resilience

Influence Selflessness Accountability

Value Productivity Accountability

BehavioursCharacteristics

+++++++

=

=

=====

Believernomics is a concept developed and designed by pa360

media. It builds upon practical learning and experience gained from 25 years of public, private and voluntary sector employment; as well as a wide range of skills gained in senior public sector management, workforce development,

strategic planning and stakeholder engagement.

To find out more visit:

www.believernomics.com

Believernomics

believernomicsbelievernomics

making

pa360media.com

brandthe