Belgrado. indexfokus

Enrique Díaz Moreno 1

Euro-Asia Forum in Politics, Economics and Business

July 21-22, 2016Belgrade, Serbia

The stakeholders’ perspectives in the competitiveness assessment: Indexfokus

competitiveness.Enrique Díaz Moreno.

Industrial Engineer. Tecnun. Universidad de Navarra.M.B.A. I.E.S.E. Business School.

CEO of Businessfokus. www.businessfokus.comAssociated Professor at UPNA Public University of Navarre. www.unavarra.es

http://www.businessfokus.com/

http://www.unavarra.es/


Competitiveness: Absolutely Important but a Fuzzy conceptRelated with the prosperity of a territory, it is accepted that competitiveness is anything that results in an improvement of its welfare.Eun-Pyo Hong. (Head. Labour statistics and competitiveness indicators unit. Statistics Directorate/OECD):• “No consensus about the precise nature of competitiveness”.• “Numerous organisations provide competitiveness measures based

on own concept and data, whose comparability yet to be confirmed”


The problem:• There is no formula for competitiveness• Many organizations try to develop econometric models for assessing

national competitiveness.• The difficulty of implementing those increases as models take more

microeconomic levels: Districts, Sectors, Clusters, Organizations ...• The emotional aspects are hardly considered in these methodologies.• The analysis time required, costs incurred and lack of reliability results

discourages those responsibles for these organizations.


Our goal:• Provide organizations in which existing assessment methodologies are impracticable, an

alternative solution that allows orient continuously their management to the competitiveness• Creating a network of sentinels of competitiveness:

• Comprising representatives of stakeholders who share the collective value chain.• Attentive to the environment, to the market and the responsiveness of the organization.• Able to assess the quantitative and qualitative aspects affecting collective competitiveness.

• Developing a tool that collects in an orderly manner their knowledge and experience• That allow the responsible in a fast and economical way:

• Know and compare the visions of the market and the organization of stakeholders.• Determine the importance of factors of competitiveness• Determine the competitive positioning of the organization in each of these factors.• Detecting and measuring the gaps of competitiveness to prioritize actions and allocate resources• Orienting action to improve the implementation of attitudes and good practices to close gaps in

competitiveness

Enrique Díaz Moreno

Pillars of the Indexfokus methodology:

Gestalt: Perceptions

“Organization, identification, and interpretation of sensory information in order to represent and understand the environment”

The mind understands external stimuli as whole rather than the sum of their parts and It informs us about the environment more realistically , to ensure our survival .

Networking: Social

Media

Social phenomenon that reaches professionals and companies.

Huge potential supported by increasingly affordable Technologies.

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Stakeholder Theory

“We are interested to them”.

“They are interested in us”.

The relationship should be win to win


Conceptual Model of Indexfokus

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Improvement strategy

Disruptive strategy

Gaps ofCompetitiveness


The key milestones of the evaluation

1. Determining the “Factors of Competitiveness”2. Weighting the “Factors of Competitiveness”3. Calibrating the “Level of competitiveness” in each factor

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1. Administration and Management Business: Competence, Values, Strategy, Policy, Transparency, Organization, Social Responsibility, Culture...

2. Infrastructures, Facilities and Basic Services: Safety in supplies of the Materials and Basic Services, Location, Connectivity, Functionality of the Design, Sustainability...

3. Recent Economic Outcomes: Benefits, Cash Flow, Solvency... 4. Basic Labor: Availability, Training, Productivity, Versatility. 5. Middle Management and Technical: Availability of skilled labor, Education Level, Degree of Productivity, Engagement and

Responsibility.6. Business Offer: Quality, Price, Range, Presentation, Brand...7. Selection and Promotion of people: Nondiscrimination, equal opportunities, merit assessment, compensation, heads

protection...8. Accessibility to Finance: Capital, Credit rating, Lines of Credit, Grant....9. Technological, computer and communication development, as essential element for the production and control of the

business activities.10.Dimension. The advantage of being large or small can be important depending on the market and company strategy. 11.Complexity of the Business Model. To be fully aware of the business and to be properly represented in the areas that best

observe the developments that happen in the markets, allows to anticipate the trends and to prepare the company for the changes.

12.Innovation: R & D & I (Research and Development and Innovation): The investor commitment to the search for new and better products or services, which allows us to anticipate the answers of the customers’ needs and strengthen the comparative advantages over competitors.

The 12 Competitiveness Factors (WEF)


Weighting “Factors of Competitiveness”

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Calibrating in each Factor “Competitive Position”

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If no weights are setto the statements :


Individual Competitiveness

Indexfokus assesses the competitiveness in two phases corresponding to the two dimensions of perception of any evaluator:1. Weighting the importance of the Market

Competitiveness Factors. 10-15 minutes2. Calibrating the Competitive Position in each factor:

Indexfokus presents 5 Best Practices for each factor, and the evaluator assesses whether they are applied successfully by the organization. 20-30 minutes.

3. Individual Indexfokus:

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Stakeholders Matrix

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Expert

J. K. X

G. H. X X

S. Y. X

H. H. X

R. M.

L. J. X X


Stakeholder Competitiveness“Expert evaluators” means:

Professionals who know our organization and the market in which we compete from their particular approach.

“Working with perceptions” means:Experts don’t need to handle

special documents, reports or data.

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Organization competitiveness

Where z collects all Indexfokus of the Groups


The market visions of stakeholders


The competitiveness level of the organization in each factor


Indexfokus chart: The competitiveness gaps

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Hole in F7Dark Zone of Competitiveness


The hollows of competitiveness sorted from highest to lowest priority give us the main factors on which to act

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The hollows of competitiveness sorted from highest to lowest priority give us the main factors on which to act


Best practices pathway in each factor

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The Indexfokus graphs:

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Strategy: Virtuous Spiral

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“Focus on priorities, act, measure and start again”.


Indexfokus is operative and ready to help

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Thankswww.businessfokus.com

Belgrado. indexfokus

Leadership & Management

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