belgium @ 2015 milan universal expositionbelgium @ 2015 milan universal exposition

2015 milan universal exposition0 5 a u e sa e pos t o

Key facts and Expo Milano 2015 Targets:

6 th t- 6 month event- 20 million visitors- 1 billion citizens- ± 140 countries- 1.1 million square meter expositionq p- Over 2,000 events

2015 milan universal exposition

2015 milan universal exposition the theme

Feeding the Planet, Energy for Life

A global cultural, educational and scientific event

Discuss and discover issues related to food production, availability and safety, nutrition and the culture of food.

Is it possible to ensure sufficient good

2015 milan universal exposition the theme

Is it possible to ensure sufficient, good,healthy and sustainable food for all mankind?

Having nourished us across the millennia it is now planet Earth that requires nurture in the of respect sustainableHaving nourished us across the millennia, it is now planet Earth that requires nurture, in the of respect, sustainablebehaviors, the application of advanced technologies and new political visions that will allow us to strike a new andbetter balance between our resources and our consumption.

Science for food safety, security &

qualitySolidarity & cooperation on

food

Technology for agriculture & bi di it

FEEDING THE PLANET,

ENERGY FOR LIFEFood

in the world’scultures & ethnic

groups

biodiversity

Innovation in the agro-food

Dietaryeducation

Food for betterlifestyles

g p the agro foodsupply chain

belgian pavilion in expo milano 2015 general plan

close to Pavilion Zero

near Cascina Triulza

close to the West Gate a Service Area and the Canal

Lot S.8 Bio-Mediteranium

close to the West Gate, a Service Area and the Canal

close to the Rice and Cocoa Clusters

Belgian Pavilion2717m2

Lake Arena

MediteraniumIslands

AridBiodiversity

Park

CascinaTriulza Spices

AridzonesFruits &

Legumes

PavilionZero

Rice Cocoa CoffeeOpen airtheatre

Future Food

DistrictZero District

the belgian pavilion a laboratory of sensory experiments

The Belgian Pavilion project for the Expo Milano 2015 is the outcome of three great axes of reflection:

1. Feeding the Planet, Energy for Life

2. Environmental sustainability and innovative technology

3. «Showcase» of Belgium

A land pavilion

the belgian pavilion a laboratory of sensory experiments

“the house is a small city and the city a large house”, Alberti

The project proposes green insertions to separate the neighborhoods and oxygenate the city at itscenter, while maintaining a concentric network making the Belgian Pavilion a reduced model of an excellenturban planning solution: the “Lobe City”.

the belgian pavilion a laboratory of sensory experimentsA sustainable pavilion

Sustainability = SurvivalThe trias principle:- energy demand- material use

t ti- water consumption

the belgian pavilion a laboratory of sensory experimentsa «showcase» pavilion

The Belgian Pavilion will be a showcase for the country as well as for its landscape and its architecture.

the belgian pavilionthe belgian pavilion a laboratory of sensory experiments

Allusions to the agricultural and horticultural architecture of Belgium:

- the grand Royal Greenhouses of Laeken

tthe atrium

- the traditional morphology of the Belgian farm

2nd floor

3rd floor

terrace

the farm

h f d h l t i

groundfloor

gardenfloor

the cellar

la cantina expola cantina productionramp ofthe future

showkitchen

foodexperience

chocolate show

zone regionsbelgium food & agriculture today

the belgian pavilionthe belgian pavilion a laboratory of sensory experiments

Within this context, the urban plan of the “Lobe City” becomes architecture.

3rd floor

terrace

2nd floor

ground

gardenfloor

Offices Restaurant Show Kitchen Toilets

gfloor

Offices RestaurantVIP Reception

Show KitchenLocker/Changingrooms

La CantinaProduction

Toilets

the belgian pavilionthe belgian pavilion a laboratory of sensory experiments

The historic center of the city becomes the atrium.

VIP terrace

3rd floor

terrace

VIP room

Offices2nd floor

ground

gardenfloor

groundfloor

Birra Belgio La Cantinaproduction

FoodExperience

Show KitchenLa Cantina expo

the belgian pavilion a laboratory of sensory experimentsthe farm

From the Decumanus a multifunctional Piazza attracts visitors.O d th i d ti th i it t t i t th l di h l fOnce passed the semi-covered reception space, the visitor penetrates into the large diaphanous volume ofthe farm.

the belgian pavilion a laboratory of sensory experimentsthe farm

The purpose of this first zone is to draw a current and seductive portrait of Belgium, its Regions andCommunities.

the belgian pavilion a laboratory of sensory experimentsthe farm

The “ramp of the future” with lighted animations will descend underground and take visitors through timeexplaining the possible innovations for the planet’s evolution.

The cellar, a space of innovation with alternative food production:t h

the belgian pavilion a laboratory of sensory experimentsthe cellar

- entomophagy- aquaponics- hydroponics systems

the belgian pavilion a laboratory of sensory experiments

entomophagy: consumption of insects as food

the cellar

entomophagy: consumption of insects as food.

hydroponics: method of growing plants using mineral nutrient solutions, in water, without soil.

the belgian pavilion a laboratory of sensory experimentsthe cellar

aquaponics: food production system that combines conventional aquaculture with hydroponics

the belgian pavilion a laboratory of sensory experiments

A glass staircase, will unfold like DNA, in double helixes of plants, within the large space of the geodesicdome

the atrium

dome.This is the space of enjoyment, of flavors, smells, taste and of “Belgian conviviality” which willcharm the public.

the belgian pavilion a laboratory of sensory experimentsthe atrium

In the atrium food consumption becomes an integral part of the exhibition.

the belgian pavilion a laboratory of sensory experiments

In an another wooden pavilion stands the « Birra belga », its large copper keg of beer sparkling in the dark,the atrium

where all types of Belgian beer can be enjoyed.

Thus the Belgian Pavilion inscribes itself perfectly within the thematic line defined by the organizers of the Milan Expo 2015: for the visitors it proposes not only to learn to get to know new notions concerning food and the Belgian ecologyfor the visitors it proposes not only to learn, to get to know new notions concerning food and the Belgian ecology,

but goes further by implementing those ideas and experimenting the proposed solutions.

Thank you!