The Council Chamber Lanyon Building Queen’s University Belfast 3 rd December 2004
Belfast chamber seminar presentation
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Brought to you by: SOCIAL, MOBILE, LOCAL, & SEARCH MARKETING Belfast Area Chamber of Commerce
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Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club. Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue. Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
Transcript of Belfast chamber seminar presentation
Brought to you by:
SOCIAL, MOBILE, LOCAL, & SEARCH MA R K E T I N G
Belfast Area Chamber of Commerce
What to expect today • How is marke5ng changing? • What are the main social networks and do
you need to use them? • Latest trends in local, search and mobile
marke5ng • What does this mean for your business? • How can our team help you?
Media Use is Changing
New MarkeCng TacCcs
How do your customers
FIND YOU?
THE QUESTION USED TO BE:
NOW IS:
WHERE do your current and future customers find
WHAT THEY NEED?
80% of internet users visit
social media sites and blogs
hHp://www.youtube.com/watch?v=QUCfFcchw1w
Building brand awareness and customer rela5onships
SOCIAL:
Facebook now has more than 1.2 Billion
ACTIVE users
Facebook: StaCsCcs • More than 50% of ac5ve users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook
• 2.7 BILLION POSTS are “liked” or commented on each day
• 250 MILLION PHOTOS are shared each day • 1 BILLION video views each DAY • 1 MILLION BUSINESS PAGE “LIKES” are happening each
day – and that is shared with all of their friends
Source: Facebook
Do Facebook (and any network) -‐ WELL • PROFESSIONALLY designed page • Though[ul content strategy that incorporates the personal touch, sales and marke5ng, and outbound marke5ng strategy
• LISTEN AND RESPOND, s5mulate conversa5on • Build ENGAGEMENT with your content • Remember these pages are like the TELEPHONE – answer!
• WOW your fans!
Twi^er
Foursquare / Swarm
Google+ (G+)
YouTube: 2nd largest search engine
(Professionally designed page)
Brands will be here… whether they like it or not.
70% of people trust online reviews
by strangers
90% of people trust online reviews
by people they know
The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
Don’t have 5me to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
We can help.
Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputa5on Management
• Blog development and content crea5on
• …and more!
Gehng Found SEARCH:
89% of consumers expect all
businesses to have a web site, regardless of size
97% of consumers search for local
businesses online
How you rank in SEARCH is criCcal
• 90% of searchers stop on PAGE 1
• 75% stop acer 5 lisCngs
Want to ensure your business can be found locally and on search engines?
We can help.
EXPERT help to get you there • Search Engine Registra5on • SEO, keyword strategy • SEM and PPC campaigns
• Google, Yahoo, Bing op5miza5on
• …and more!
• A News Outlet – content, photos, etc
• Custom Service • Main communica5on
hub • Promo5on and PR • A concierge • Head cheerleader • The BRAND • 24 -‐ 7
What does it take to be SUCCESSFUL?
Remember you are MORE than marke5ng, you are:
Measuring Return on Investment
THANK YOU for aHending!
Shannon Kinney, Dream Local Digital [email protected] TwiHer: @shannonkin
Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal Foursquare: Shannonkin
LinkedIn: www.linkedin.com/in/shannonkinney Google+ www.gplus.to/shannonkinney
www.dreamlocal.com
