Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia

KOPDAR ONLINE SHOP | 12 / 05 / 16

MARVIN GIOVANNI CEO & Co-founder of Havehad

Studied Business & Marketing at Prasetiya Mulya Business School.

Previous experience: Account Executive at Lowe & Partners Indonesia. Managing campaign production from 5 sub brand of Sampoerna Cigarettes.

CASUAL YET CLASSY SNEAKERS

FOR CREATIVE PEOPLE

“SNEAKERS HAVE EVOLVED FROM BEING PURELY FUNCTIONAL TO HAVING A CULT-LIKE AND SNEAKERS IS BECOMING A FASHIONABLE

ITEM OF DRESS IN A MAN’S ATTIRE”

- Sneakers make your feet happy, make you feel free. Come rain or shine, sneakers do just fine.

QUALITY VERSATILITY EXCLUSIVITY

We’re finding a balance and harmonious combination of manmade and nature.

We use fine quality leather and rubber that will give you an aesthetic yet comfort pairings.

2011 Diawali riset & development, HAVEHAD secara resmi dirilis pada tanggal 3 Mei 2011

2010 Pertama kali muncul ide bikin brand sepatu. Akhirnya ide ini diputuskan jadi bahan tugas akhir kuliah

STORY

ANDY

NALDI

RIZAL

IKHSAN

MARVIN PRASETIYA MULYA 2007

CHANDRA

TRIA

COLLECTIONS


COMMERCIAL VIDEO


HVHD X VYJ“ARGO”

HVHD X VYJ“ARGO II”

HVHD X KINGCULA“CAMEO AFRICAN

PATTERN”

HVHD X KOLEKTIF

COLLABORATION PROJECTS


“HAVEHAD punya mimpi untuk jadi brand sneakers Indonesia yang bisa mendunia”

DREAM


OFFICIAL WEBSITE


WWW.HAVEHADWORLD.COM

http://WWW.HAVEHADWORLD.COM


SOCIAL MEDIA


INSTAGRAM

@havehad

FOLLOW:

Explore our exclusive content and promo through our feed!

STOCKIST

Havehad products were distributed through several stores in 6 prime cities in Indonesia and 3 big cities outside Indonesia, including Japan, Hongkong & Singapore


INSTAGRAM MARKETING STRATEGIES EVERY BRAND

NEEDS TO KNOW

- MARVIN GIOVANNI,HAVEHAD

5KOPDAR ONLINE SHOP | 12 / 05 / 16

?WHY INSTAGRAM


FAKTA MENARIK INSTAGRAM DI INDONESIA

INFORMASI PENTING

- Indonesia menjadi negara yang berkontribusi pada jumlah pengguna Instagram terbanyak, selain Jepang dan Brasil. Di Indonesia, pengguna aktif per bulan naik dua kali lipat dari tahun ke tahun. (berdasarkan data per Maret 2015)

- 89% pengguna layanan Instagram berasal dari kalangan usia 18-34 tahun.

- Perempuan mendominasi dengan porsi 63%

- “Pamer barang yang baru dibeli” menjadi salah satu konten yang paling banyak diposting pengguna di Indonesia

- Sejak Septermber 2015, Instagram membuka platform-nya kepada bisnis besar maupun kecil di seluruh dunia dan menawarkan solusi periklanan

SIMPLE TIPS:


1. KONSISTEN UNTUK TERUS POST KONTEN YANG RELEVAN DENGAN TARGET PELANGGAN

2. BERI DESKRIPSI YANG MENARIK DENGAN SINGKAT DI BIO ANDA. CANTUMKAN JUGA LINK WEB ATAU SOCIAL MEDIA LAINNYA UNTUK MENINGKATKAN TRAFFIC

3. SELALU KREATIF DAN BERIKAN CIRI KHAS DI KONTEN ANDA. CIPTAKAN HASHTAG MILIK ANDA YANG MENARIK

1

2

3

STRATEGY

NO. 1

#WIDEN YOUR REACH WITH INSTAGRAM HASHTAGHashtags help organize and categorize images or video content, which aids the process of content discovery and optimization.


INSTAGRAM: “We’re always working to update the types of photos and videos you see in Search & Explore to better tailor it to you. Posts are selected

automatically based on things like the people you follow or the posts you like. You may also see

Featured video channels, which are curated to include things we think the Instagram community will enjoy.”

NETWORK, NETWORK, & SHOUTOUT!- Get mentioned by your customers- Get mentioned by your partners- Get mentioned by your ambassadors- Get shoutout from influencers- Don’t forget to mention them also!

STRATEGY

NO. 2


Havehad is running a campaign called #KEYPERSON which support men & women who has good inspiration, reputation and good appetite of style during their life and career. We had collaborate with some of creative people from different background to represent our shoes and the characteristic behind the design as well.

#KEYPERSON

CAMPAIGN


600k followers

500k followers

40k followers

12k followers

71k followers

35k followers

27k followers

180k followers

6k followers

14k followers

STRATEGY

NO. 2

STRATEGY

NO. 3CONTENT MARKETING


STRATEGY

NO. 3

#ISTAND4 PASSION AND COURAGE Passion should be the thing that attracts me to become creative, highly imaginative but also discipline at the same time to lead this team. Then courage drives me forward to make all the things happen #CasualYetClassy

#ISTAND4


https://www.instagram.com/explore/tags/casualyetclassy/

STRATEGY

NO. 3

>50 orang mengikuti konten ini dan mengaplikasikan apa yang Kami contohkan


1. Awareness terhadap Brand & Produk meningkat

2. Interaksi tercipta

3. Sales meningkat

STRATEGY

NO. 4 INSTAGRAM COMPETITION

1. GOALS - Meningkatkan

followers- Memperkenalkan

produk baru- Mempromosikan

event tertentu- Menjaga loyalitas

followers- dll

2. SET UP THE CONTEST - Jangka waktu- Siapa yang boleh

ikut- Bagaimana cara

ikut kontes (harus follow kah?)

- Bagaimana pemenang dipilih

- Berapa kali mereka bisa ikut?

- Tema kontes - Hadiah

3. PROMOTE - Facebook Ads- Instagram Ads- Online Magazine- Website- Buzzer- dll

4. MONITOR - Statigram- Iconosquare

STRATEGY

NO. 4


6 days, 218 post,

200 follow, 3 winners

STRATEGY

NO. 5 SPONSORED ADS


1. Anyone can advertise

2. Audience Targeting

3. Audience Engagement

CHOOSE OBJECTIVE CALL-TO-ACTION BUTTON

STRATEGY

NO. 5

STRATEGY

NO. 5

modal iklan 100rb, 20.399 people reached,

80++ participant,

THANK YOUCONTACT: Instagram: @marvgio Email: [email protected]

mailto:[email protected]

Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia

Business

Transcript of Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia