FACTORS THAT INFLUENCED FASHION TRENDS AMONG STUDENTS IN UITM PERAK

PREPARED BY:FATIN NUR HANISAH (2010551955)

NURUL AQILAH (2010504147)SHARIFAH NURUL’AIN (2010538563)

UMMU MAISARAH (201096155)

LITERATURE REVIEW

PROBLEM STATEMENT

OBJECTIVES OF THE STUDY

SIGNIFICANT OF THE STUDY

SCOPE OF STUDY

LIMITATION OF STUDY

INTRODUCTION

INTRODUCTION

Have been followed widely among students. For certain people it could build their self of

confidence. Most of all fashions are about being

comfortable with yourselves. It's a way of measuring a mood that can be

useful in many aspects, culturally, socially even psychologically.

Shouldn't be taken too seriously or you will lose the fun out of it.

LITERATURE REVIEW For more than a decade, fashion trend has gripped

the imaginations of many people. As humans, we naturally compare the

circumstances of our lives against the circumstances around us.

This is in essence how trends form even today. But many of you are probably asking, "what is

actually related to fashion trends?” – admiration or envy

There are many factors that influence the fashion trends among students, such as celebrities, advertisements, media and etc.

PROBLEM STATEMENT

Most of UiTM Perak students are trying too looking chic, fabulous, and being more confident to attend class.

Hard to define the types of fashion among the students like to wear.

OBJECTIVES OF THE STUDY

To investigate the factors that influenced fashion trends among students.

To show the type of fashion trends those are most chosen among students.

To explore the current and near future fashion that may affect the students’ choice.

To find out the existence of fashion investors’ opportunity in fashion’s market condition that has been created by UiTM Perak students.

SCOPE OF STUDY

The preference of students toward any fashion trends.

Does the students’ perception whether they are fashionable or not.

The limitation in spending money for fashion every month

RESEARCH METHODOLOGY Population:10,000 students Selected sample: 50 students The research instruments: 1st - primary data Data collected: via 50 sets of questionnaires

distributed randomly Respondents : 25 male, 25 female Research procedure: the questionnaires were

distributed at various locations - the entrances to the library, FSPU’s Cafeteria, bus stop and also Uptown cafe.

Data analysis: interpret and analyzed the data by using Microsoft Excel.

FINDINGS AND DISCUSSION

TYPES OF FASHION THAT UITM PERAK STUDENTS PREFER

12%

40%38%

10%

RETRO FASHION

FUNKY FASHION

MODERN CLASSIC

TRADITIONAL FASHION

FREQUENCY OF STUDENTS WEARING THIS TYPE OF FASHION

ALWAYS24%

SOMETIMES52%

A FEW TIMES20%

NONE4%

CONSIDERATION OF STUDENTS ABOUT FASHIONABLE ON

THEMSELVES

48%

52% YES

NO

LIMITATION IN SPENDING MONEY FOR FASHION EVERY MONTH

14%

34%40%

12%RM50 - RM100

RM101 - RM150

RM151 - RM200

RM201 AND ABOVE

FACTORS INFLUENCED STUDENTS ON FASHION TRENDS

CELEBRITIES MEDIA FRIENDS & FAMILY PROMOTIONS ALL OF ABOVE

12%

34%40%

12%

2%

FACTOR INFLUENCE

PERCENTAGE

40

30

20

10

50

CONCLUSION Purpose - to help the students in identifying

the factors which can help the fashion designer and the businessmen to attract more students to buy their products.

Help those students who want to organize their financial effectively.

Mostly chose funky fashion as their first choice either than retro, modern and traditional.

The result indicate that friends and family influenced more in their fashion styles.

RECOMMENDATIONS

Students should get a quick update on new-season trends from accessible sources such as magazines, internet, articles, advertisement and others.

The fashion classes should be organized by the department of fashion to give the tips and guidance to students in order to indicate the right styles for them.

REFERENCESINTERNET

Keita, K. (2011). Style Basics: Create Your Style. Retrieved March 18, 2011, from http://www.videojug.com/interview/style-basics-2

Olympio, I. C. (2007). How celebrities can alter fashion trends? Retrieved March 25, 2011, from http://www.helium.com/items/275783-how-celebrities-can-alter-fashion-trends

THANK YOU^__^