Global Real Estate Development, Advisory and

Management Services

Australia, Caribbean, Hong Kong, Indonesia, United Arab Emirates &

United States

BEKKA

Stock Exchange Jakarta, Indonesia

The BEKKA Group provides a diverse range of hospitality and real estate development and advisory services in North and South America, the Caribbean, Asia, Europe and the Middle East and has offices and representation in Orlando, Anguilla, United Arab Emirates, Hong Kong, Indonesia and Australia.

The company's success in meeting and exceeding the needs of its diverse client base is built on a constant commitment to professionalism in all management areas, supported by a philosophy of excellence, innovation and a focus on providing "on time" and “within budget” projects. BEKKA provides advisory services, sales and marketing management, owner’s representation and project management, FF&E/OS&E and landscape management services to governments, investors and developers of civic, commercial and upscale residential/resort communities across the globe. We minimize Owner’s risks of cost and schedule overruns by providing specialized management services that are not part of the owner’s core business or in-house expertise, while maximizing project revenues through advanced revenue management strategies and tactics.

BEKKA provides understands the entire scope of the development process, from conceptualization through closing, capitalization through construction. With an understanding that every project, and team, has different needs and talents, we work creatively to find right-fit solutions for every client, whether acting as owner’s representative, project manager, advisor or developer. Throughout the process, BEKKA team leaders are not ‘jack-of-all-trade’ generalist, but dedicated, highly respected executives with a deep understanding of the strategies and tactics associated with the role. Our services fall into five major areas:

Consulting/Advisory

• Concept/Vision• Feasibility• Business Planning• DevelopmentSupport

Sales & Marketing Management

• Tools, Tactics• Team Building• ActiveManagement

• Lead Generation

Owner’s Representation/Project Management

• CapitalizationSupport

• ProjectConceptualization

• DevelopmentDirection

• Special ProjectsManagement

FF&E, OS&E Management

• DesignManagement

• Procurement• InstallationManagement

Landscape Management

• DesignManagement

• InstallationManagement

• OperationsPlanning

Motu O’oru, Bora Bora Lagoon Resort French Polynesia

 

Consulting  and  Advisory  Services  

BEKKA’s core strength is the ability to synthesize multiple disciplines to create cohesive, market-driven and highly profitable development concepts. Whether repositioning an existing asset or helping envision a new one, we bring together and orchestrate the industry’s leading professionals to provide an integrated, disciplined approach to real estate development. Whether advising experienced developers, working side-by-side with new ones, or leading the process ourselves, we provide down-to-earth guidance, actionable strategies, and a keen understanding of what it takes to create a compelling development vision and financially rewarding strategy. Amongst our Consulting and Advisory services are the following:

Amenity Architect Selection Bulk Disposition and Exit Strategies Business Planning Capital Structuring & Placement Strategy Development Conceptualization Development Product Definition Entitlement Strategies Financial Analysis & Planning

Hotel Operator Selection &Negotiations Lead Architect, Designer RFP/RFQ Selection Market Intelligence (Consumer Research, Focus Groups, Data Analysis Marketing Strategy and Sales Team Audits Master plan Visioning Product Pricing and Absorption Retail/Mixed Use Tenant Strategies Site Selection & Acquisition Team Development Vision Development & Guiding Principles Work-Out Strategies

Tamarack, Idaho

Sales  &  Marketing  Management  

A great ad doesn’t make a great project: a great concept and perfect execution of a thoughtful strategy for a targeted audience does. It begins with the creation of a concept that the market wants, and a strategy to deliver that product for the highest price and the lowest cost. This no-nonsense view of intelligent planning and development has stood the test of time as the path to financial success. Further, no two projects are alike: each requiring a multi-faceted and customized strategy to reach buyers with compelling messages…and products. BEKKA brings hands on, global, and industry-wide perspective to the task. We assemble and lead teams of communications specialists—graphic designers, media buyers, internet marketers, public relations experts, and others—to develop and deploy a comprehensive, international strategy. Then, when it is time to book or sell, we bring the right team and tools to the project, providing the training, systems, hands-on management and leads needed to close sales. Amongst the sales and marketing services we provide are:

§ Collateral Campaign Development§ Consumer Research§ Event Planning§ Founder’s Campaign Development§ Lead Generation Programs§ Marketing Alliances & Sponsorships§ Marketing Budgeting and

Reporting§ Offsite Sales Channels§ Onsite Experience / Visitation

Programs

• Onsite Sales Management• Overall Marketing

Management• Project Branding• Project Vision• Public Relations Strategy• Sales Budgeting & Reporting• Sales Management Systems• Sales Strategy• Strategic Market Planning

Owner’s Representation Project Management

BEKKA’s team believes three things – that time and money are scarce, precious resources that must be managed carefully, that details matter, and that the development process requires a team focused on a shared, communicated vision. At the same time, we believe that developing properties creatively and with innovation requires a team with passion, intelligence, and experience, but most of all a love of the process. As managers of a highly complex process, we create collaborativeenvironments and work closely with owners and investors to deliver unique, notable projects. From concept to handover, capitalization to disposition, we understand every step of the development and ownership process. We work side-by-side with owners and investors, as managers, or as full-service developers, in each phase of the project

Ritz Carlton/JW Marriott Grande Lakes, Orlando, Florida

Planning

Design

•Master plan development•Feasibility review & risk evaluation•Capitalization support•Conceptual project brief

development•Conceptual cost development &

funding assistance•Master schedule development &

delivery planning•Design team selection & contract

establishment•Facility operator liaison &

management

•Project design management & review coordination

•Project budget control•Constructability review•Entitlement & permitting•Bid analysis & award

recommendation

• Project master schedule management

• Project control procedures• Quality & contract compliance• Project cost management• Progress & claims management &

dispute resolution• Handover & operational startup• Project close out• Disposition

Construction

Ritz Carlton/JW Marriott Grande Lakes, Orlando, Florida

FF&E, OS&E Management

BEKKA’s team has managed the process of selecting design teams, specifying materials, and supervising installation of complex installations on time, on budget, and in locations with a diverse range of installation challenges - from conceptualization through handover. From remote tropical islands to urban cores, BEKKA has managed the process in any environment, while never forgetting the importance of creative design, budget controls, and timeline management. The senior team enjoys longstanding relationships with major designers, suppliers, and installation vendors worldwide. Amongst the services we provide are the following:

§ Interior Designer & FF&E/OS&E Procurement Agent selection process

§ Management of interior design & coordination with other designers & operator(s)

§ Coordination of Operator’s requirement with interior designer & other design consultants

§ Establishment & monitoring of critical path schedule based on the Project Master Schedule

§ Management of the procurement of FF&E & OS&E.§ Manage logistics process, installation &

commissioning§ Punch out, deficiencies, remediation management§ Sign-off & handover to operations

Landscape Management

BEKKA Landscape provides an integrated approach to landscape management that ensures asset longevity through a systematic management program. With a deep respect for local materials, BEKKA’s team recognizes that a successful landscape program is manageable, efficient and dynamic, all within the confines of reliable operating plans and controlled installation budgets. We work closely with the world’s leading landscape architects to create memorable environments, from pockets parks to rooftop gardens to community gardens and trails.

• Engineering services• Golf maintenance services• Grounds maintenance• Horticultural services and advisory services• Irrigation systems• Landscape audits and reporting• Landscape construction management services• Landscape master plan, refurbishment and design services• Project management• Sports parks• Training & landscape maintenance education• Tree care• Turf maintenance• Turf maintenance• Weed control• Xerophytic and endemic landscape maintenance services

Experience

BEKKA’s Managing Partners have 150+ collective years of experience advising, developing and supporting over 100 developments worldwide. The following list of representative projects illustrates the depth and breadth of experience. After each project name, the type of service provided is indicated by the following codes:

Acquisition & Disposition (AD) FFE/OSE (FO) Project Management /Owner’s Rep (PM)

Consulting and Advisory (CA) Landscape Management (LM) Sales & Marketing Mgmt (SM)

! Amancaya, Exumas, Bahamas (CA,SM)! Ameristar Casino & Hotel, Council Bluffs, Iowa! Ameristar Reserve Casino & Hotel, Las Vegas! Bellagio, Sahara, Wynn Resort & Excalibur,

Las Vegas (PM)! Borobudur Inter-Continental Hotel, Jakarta, Indonesia (PM,FO)! Cap Cana, Dominican Republic (CA,SM)! City of Dreams, Macau SAR (PM)! Conrad International Center, Jakarta, Indonesia! Darling Harbour Redevelopment, Sydney, Australia (LM)! Grande Lakes Resort Ritz- Carlton/JW Marriott , Orlando, Florida

(PM! Hope Island Resort, Australia (LM)! Kartika Beach Hotel, Balian Beach Resort &

Nusa Dua Wisata, Bali, Indonesia (PM)! Lake Las Vegas, Nevada (AD,CA,SM)! Ritz-Carlton Hotels, Indonesia, South Korea,

St Charles Ameristar Casino, St. Louis (PM)! Sterling Grande Marriott Golf Resort, New Delhi, India (CA,PM)! Stock Exchanges Towers, Jakarta, Indonesia (PM)! Temenos, Anguilla, British West Indies (CA,FO,LM,PM,SM)! Tering Bay Golf Resort, Batam Island, Indonesia (PM)! The Carlton Inter-Continental Hotel, Cannes, France! Water Cay, Turks Caicos (PM)

Project  Types  

BEKKA is capable of and experienced in leading the conceptualization, planning and development of projects with values exceeding $1 billion dollars. Our experience is broad, and together with our decades-long friendships and affiliations, encompasses virtually every civic, commercial and residential product typology, including:

ü Board Acre Sitesü Casinosü Clubhousesü Condominiumsü Golf Coursesü Government & Public Spacesü Health Spasü High-rise Office/Residential

Projects

ü Hotelsü Landscape Setting, Atriums,

Container Plantingü Luxury Residencesü Medical Tourism Facilitiesü Mixed Use Developmentsü Parking Structuresü Passive and Active Sports

Facilities

ü Resort Communitiesü Restaurantsü Shopping Malls and Retail

Precinctsü Timeshareü Urban Parkland

175 EAST MAIN STREETSUITE 111APOPKA

FLORIDA 32703  

+1 407.641.4994

www.BEKKEA.usinfo@BEKKA.us

BEKKA